Nuevas formas de comunicación: las redes sociales y el turismo
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Nuevas formas de comunicación: las redes sociales y el turismo
- 1. Nuevas formas de comunicación: las redes sociales y el turismo Miguel Guinalíu (Universidad de Zaragoza) www.guinaliu.es Nuevas realidades del mercado turístico: cómo obtener ventajas competitivas Cursos de Verano UIMP (Santander, 2009)
- 6. Según Chadwick Martin Bailey (2005) las recomendaciones, opiniones y sugerencias de otros consumidores influencian las ventas en el sector turístico en más de 280 billones de dólares
- 15. http://www.coolaustria.com/ Ejemplos de redes sociales en el sector turístico
- 16. http://www.coolaustria.com/ Ejemplos de redes sociales en el sector turístico
- 17. http://www.marmarafit.com/ Ejemplos de redes sociales en el sector turístico
- 18. http://www.marmarafit.com/ Ejemplos de redes sociales en el sector turístico
- 19. http://www.marmarafit.com/ Ejemplos de redes sociales en el sector turístico
- 20. Zaragoza Turismo Ejemplos de redes sociales en el sector turístico
- 21. http://travelinsider.qantas.com.au/ Ejemplos de redes sociales en el sector turístico
- 22. http://travelinsider.qantas.com.au/ Ejemplos de redes sociales en el sector turístico
- 23. http://www.metrotwin.com/ Ejemplos de redes sociales en el sector turístico
- 24. http://www.metrotwin.com/ Ejemplos de redes sociales en el sector turístico
- 25. http://www.bluenity.com/ Ejemplos de redes sociales en el sector turístico
- 26. http://www.virtualtourist.com/ Ejemplos de redes sociales en el sector turístico
- 27. http://www.virtualtourist.com/ Ejemplos de redes sociales en el sector turístico
- 28. http://www.virtualtourist.com/ Ejemplos de redes sociales en el sector turístico
- 29. http://www.virtualtourist.com/ Ejemplos de redes sociales en el sector turístico
- 30. http://www.virtualtourist.com/ Ejemplos de redes sociales en el sector turístico
- 31. http://www.virtualtourist.com/ Ejemplos de redes sociales en el sector turístico
- 32. http://www.virtualtourist.com/ Ejemplos de redes sociales en el sector turístico
- 36. FEEDBACK PLEASE!! Miguel Guinalíu. WWW.GUINALIU.ES [email_address]
Notas do Editor
- Habbo (o Habbo Hotel) es una de las más grandes redes sociales en internet, operada por Sulake Corporation. Habbo, enfocado a jóvenes y adolescentes, presenta salas de chat con formas de habitaciones de un hotel, renderizadas en proyección isométrica. El registro y la entrada a Habbo es totalmente gratuito, pero el acceso a servicios adicionales requieren la compra de "Habbo Créditos" con dinero real, que es la moneda dentro del Hotel. Los "Habbo Créditos" sirven para adquirir elementos extras dentro del hotel, por ejemplo el Habbo Club y la capacidad de comprar muebles, denominados "furnis".
- What is coolAustria.com? coolAustria.com is a community for people who like to travel to Austria or find new places in your neighbourhood. Here you can exchange experiences places you visited and ask questions about places you are going to visit. To get in touch with the community you simply have to write a tip about restaurants, bars, cafés, hotels or other locations. Who can register? Any private person can register as a community member (purely promotional posts by hotels or tourist destinations will be reviewed and deleted by the moderators). Is coolAustria.com free of charge? Yes, the coolAustria.com Community is free of charge.
- Marmara is a French travel agency that specialises in package holidays in the Mediterranean. In 2008 they launched an online community site to allow people to continue their experience even when they are not on holiday. The community site has two basic parts: Marmaramis : every Member who joins the community gets a profile which allows you to upload photos of your vacations, tell the community where you have been on holiday and which resort you are going to next (and the dates). You can also make friends with people you have met on holiday or with people you are going away with. ClubMarmara : using this profiling data, individual members can be associated with the Resorts to which they have been or that they are going to. Their photos, videos and discussions are associated with the relevant Resort.
- Marmaramis : every Member who joins the community gets a profile which allows you to upload photos of your vacations, tell the community where you have been on holiday and which resort you are going to next (and the dates). You can also make friends with people you have met on holiday or with people you are going away with
- ClubMarmara : using this profiling data, individual members can be associated with the Resorts to which they have been or that they are going to. Their photos, videos and discussions are associated with the relevant Resort.
- Many airlines have launched online community sites in the last year. Qantas launced it’s own online community at the end of 2008: Qantas Travel Insider . The site is aimed specifically at the airline’s Frequent Flyers and allows them to describe their first-hand experiences of destinations, recommending places to stay, eat or drink and things to do in the various cities to which Qantas flies.
- Alongside the user-generated travel advice, Qantas Travel Insider also has a large amount of more editorial content. From articles and recommendations to blogs and the Ask the Crew feature (preguntan los viajeros y responden miembros de Quantas). This is a good approach to online communities.
- Metrotwin , powered by British Airways, twins New York with London and treats both cities as a single online community. The site publishes recommendations of the best places to go in New York and London. The site is designed to help people navigate the range of recommendations and reviews on the web to help members of the community find the best things quickly. The site lets users review and rate recommendations, create their own profile and find ‘twins’. They can also follow other members’ recommendations. The features seem designed to foster a community that combines expert and user reviews and uses co-creation to source the best recommendations in both cities.
- Metrotwin , powered by British Airways, twins New York with London and treats both cities as a single online community. The site publishes recommendations of the best places to go in New York and London. The site is designed to help people navigate the range of recommendations and reviews on the web to help members of the community find the best things quickly. The site lets users review and rate recommendations, create their own profile and find ‘twins’. They can also follow other members’ recommendations. The features seem designed to foster a community that combines expert and user reviews and uses co-creation to source the best recommendations in both cities.
- Today Air France-KLM launch: Bluenity . Once signed-up, members will be able to share tips on hotels, restaurants and shopping at destinations across the globe. But the real cool of the site is that is allows members to make their travel plans public – showing their flight bookings made through KLM or Air France. They can then find other members on the same flight or in the same locations when they are. There are some obvious benefits to this – people to meet in the lounge and to travel, people to share taxis with, people to meet for dinner or business or just a way for people to share ideas with others who are similar to them.
- 1 million registered members from more than 220 countries and territories • 1.6 million travel tips on more than 58,000 locations worldwide • 3.2 million photos • 2 million mapped destinations • 90% of forum questions are answered • Dozens of VirtualTourist meetings happen every week around the globe • 25 VirtualTourist marriages (that we know of!) • 5 million unique users per month* • 30 million page views per month*
- Use Travel Guides to Research Trips and Vacations :Travel Guides contain more than 1.4 million travel tips written by real travelers and locals. Unbiased reviews of hotels and restaurants, shopping recommendations, must-see attractions, transportation advice, tourist traps, and much more.
- Post a Question in the Travel Forum and Get Answers from Real Travelers and Locals
- Share Your Own Travel Tips : Share your experiences when you write a travel tip. With VirtualTourist, sharing your valuable travel insights with others around the world is quick and easy.
- Meet VirtualTourist Members : New members are often surprised by how friendly and helpful the VirtualTourist community can be.
- Book Travel , but First Save Time and Money : VirtualTourist—in partnership with OneTime.com—searches multiple travel sites at once to help you quickly and easily find your best deal.
- Share Travel Deals : From cheap car rentals and promotional airfares, to discounted hotel rates and package coupons, the Web is rich with travel deals, and this is where VirtualTourist members share those that they’ve found.
- The number of posts within each discussion topic or thread The overall number of new contributions The length of user contributions The amount of time members spend on your community Do you measure the use of your internal search engine? If people are searching your site internally, they are looking for your community to fulfil a need. The number of conversations taking place in private : When members communicate privately, they are building a more personal relationship with other members. The number of links your community is picking up from external websites The frequency/extent of moderator intervention : The more often you or someone with moderator powers needs to step in, the weaker your community becomes. The subject matter of discussions: This will often be influenced by the subject matter of your community, but not always. If members are willing to discuss subjects of a more personal nature in your community, it’s a sign of trust. Trust is a critical component of a strong community. This is harder to quantify, but still relevant.
- social weaver: son individuos que introducen a nuevos miembros en la comunidad; moderador: es un miembro respetado que se encarga de encauzar los debates en la dirección más interesante y que regula las conversaciones; gestor de conocimiento: se encarga de valorar y buscar recursos de utilidad para la comunidad; líder de opinión: es un miembro respetado de la comunidad que define las tendencias ideológicas de la misma. El establecimiento de un sistema de puntuaciones a los comentarios que cada miembro realiza en la comunidad, es una posibilidad interesante para que sea el grupo quien defina quién es líder y quién no; instigador: es un miembro de la comunidad que de forma voluntaria y respetuosa propone temas controvertidos para la discusión, motivando así la participación.