The document discusses how work and productivity have changed with the rise of Web 2.0, which has taught organizations about the power of collective intelligence and diversity of individuals. It advocates for organizations to better utilize employees' knowledge beyond their functional roles through social networking tools that can help connect people across the organization and unlock innovative ideas.

1. Beyond Functional Contribution Work and Productivity in the Emerging Web 2.0 World v2

4. Example of contributing beyond your function…

5. Example of typical contribution…

7. Work has changed http://sovietcomputing.com/sites/sovietcomputing.com/gallery2/gallery/258-2/Soviet+Assembly+Line.jpg

10. Web 2.0 has taught us about… … the power of the collective

11. Web 2.0 has taught us about... … the diversity of the individual

12. … a “Better, Faster, Cheaper” way Web 2.0 has taught us about...

14. A Journey into Web 2.0 June 2005 Gaining employee input into business plan Connecting Sr. Leader and employees Ongoing vehicle for employee debate, discussion, “self help” Spring 2007 Summer 2007 Connecting work and people Oct 2007 Employee profiles Nov 2007 Jan 2008 Incubator Solution development centralized Harnessing our employees’ ideas Feb 2008 Early Experimentation Project Based Development Dedicated Development Oct 2008

16. A Tool to Unlock the Diversity of the Individual??

22. Conclusion Where We’ve Come From Where We’re At Where We’re Going

23. Questions [email_address] “ No company will build or sustain a competitive advantage unless it capitalizes on the combined power of individualized workers and social dynamics .” (Gartner)