Mkt4305 group presentation

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GSUStarbucksFans

rough draft

Tecnologia Negócios

Starbucks By: Tori Pierce Casey Williamon Zach Briody Alex Maeland Michael Fadler Taylor Middleton

Targeting long-tail offerings? Or is it primarily Metcalfe’s Law/network effects? ,[object Object]

SEO impact of Starbucks use of social media ,[object Object]

Full blown digital audit ,[object Object]

Pull data from Wordpress ,[object Object],[object Object]

Analysis from share/social search engines/bookmarking sites ,[object Object]

Overall Results ,[object Object],[object Object]

Appendix – add’l charts; only if necessary

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