Take a look at this year’s Trend Tracker report and commit to trying something new. The riskier ideas can be tested at smaller or internal events. Jump out of your comfort zone and you’ll reap the benefits of a more memorable and engaging event. Free free to download your own copy here: http://ges.com/us/exhibits/keep-up-with-trends/2014-trend-tracker
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Trend Tracker 2014
1. The power of face-to-face marketing is being proven across corporate America as event
departments fine-tune the art and science of experiential marketing. Event and trade show
programsarenowintegratedwithintherestofthemarketingmix.Liveconnectionsareamplified
online and on the ground. And the all-encompassing “brand experience” is being taken to the
nextlevel.Welcometothethird-annualTrendTracker,producedbyGlobalExperienceSpecialists
(GES), once again providing you with a rapid-release checklist of trends. Go through the list and
check-off the ones you’re activating now. Circle others you know you should. And make a list of
the ones you’ll need to learn more about in 2014… and beyond.
2014 Trend Tracker
The third annual list of the top 50 trends
impacting trade shows and events this year
Awarded Best in Show at LIGHTFAIR International. Designed by GES.
WHITE PAPER SUMMARY