Bell Helicopter wanted to reveal their new helicopter, the 525
Relentless, at Heli-Expo 2012 in a memorable way. They called
on GES to not only create a never-been-done before reveal, but
generate buzz within the industry. Through video mapping,
theatrical lighting, originally composed music, product videos,
interactive maps, and an integrated marketing campaign to tie it
all together, GES created a 40,000 square-foot booth experience
that Flying Magazine called the “Most Spectacular Aviation
Product Launch Ever.”