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- 4. MAJOR PLAYERS BRANDS SEGMENTATION BENEFITS COLGATE ALL SEGMENTS STRONG TEETH PEPSODENT UPPER CLASS FIGHT GERMS CLOSE-UP YOUTH FRESHNESS VICCO HERBAL AYURVEDIC BABOOL ECONOMICAL HERBAL/NEEM PROMISE HERBAL SMELL- CLOVE OIL ESSENCE
- 5. MARKET SHARE
- 9. SEGMENTATION
- 11. CHARACTERISTICS
- 12. PRICE COMPARISON BRAND price (in Rs) 50 g 100g 150g 200g TRUST 8 15 --- --- Colgate 12 20 25.40 --- Forhans 11 18.40 --- 32 CloseUp 12 22.40 31.40 --- Promise --- --- --- 28 Vicco vajra --- --- --- 31.20 babool 10 16 22 ---
- 17. QUESTIONS
- 18. 1.WHAT MARKETING STRATEGY SHOULD BE DESIGHNED BY MR.SARIN TO BE ABLE TO ACHIEVE THE TAGETED 5% MARKET SHARE?
- 19. 2. HOW SHOULD DEEPA PRODUCTS (P) Ltd. POSITION TRUST REGULAR AND TRUST NIGHT TO INDUCE CONSUMERS TO BUY IT?WHAT SHOULD BE THE KEY BENEFITS OF THE TOOTH PASTE?
- 20. 3. SHOULD THE COMPANY PRICE ITS PRODUCTS ECONOMICALLY, OR SHOULD IT AIM FOR PREMIUM PRICING?
- 21. CONCLUSION