1. Prof. Yunus, Grameen and Social Business
Grameen Creative Lab Overview
February 2011

2. Agenda
Prof. Yunus and the Grameen Success Story
Social Business
Grameen Creative Lab: Accelerating the Social Business Movement
2

3. "Poverty is a Threat to Peace"
Nobel Peace Laureate 2006 Professor Muhammad Yunus
Professor Muhammad Yunus – Quick Facts:
 Nobel Peace Prize Laureate 2006 for his efforts to
create social and economic development
 Recipient of the Presidential Medal of Freedom in
2009 and many other awards including 48 honorary
doctorate degrees
 Founder of Grameen Bank that has loaned more than
$10 billion to 8.3 million poor people
 Nobel Peace Prize Committee about Prof Yunus:
“Muhammad Yunus has shown himself to be a leader
who has managed to translate visions into practical
action for the benefit of millions of people.‖
 Initiator of social business and co-founder of the
Grameen Creative Lab
“I am proposing to create another kind of business,
based on selflessness that is in all of us.
I am calling it social business.”
Prof. Muhammad Yunus
3

4. Grameen Bank Impacts ~40M Lives in Bangladesh
Success Story of the Grameen Bank
… brings microcredit to poor people who would
otherwise be unable to obtain a loan
… since its founding in 1983 it has loaned over
USD 10 billion — some in amounts as little as
USD 5
… has 8.3 million clients, 97% women who are
also owners of the bank
… operates 2,565 branches in over 81,000
villages
… 97% loan recovery rate
Jobazda Khatun Solema Khatun,
25 years old, is an engineer for solar panels 70 years old, makes bamboo chairs
… 99% literacy in second generation
Grameen Bank was the first social business providing the seed and structure
for the creation of many businesses across all industries
4

5. Grameen Developed in Several Waves
The Evolvement of the Grameen Family of Businesses
Microfinance in Grameen Bank
1983
Bangladesh (8.3m borrowers in Bangladesh)
Inter- Grameen Trust
1989
nationalization (147 partners in 39 countries, 6.9m borrowers worldwide)
Engagement in essential industries: ICT (Telecom 1999, Comms 1996,
Diversification 1994
Solutions 1999), Textiles, Healthcare
Joint ventures with corporations:
Partnering 2006 Danone 2006, Intel 2007, Veolia 2008, BASF 2009,
Otto 2009 etc.
Further Grameen Employment, Grameen Creative
Expansion 2009 Lab, Cooperations with Academia
t
1983
5

6. Grameen is Not Just a Bank
Examples of Grameen Activities in Different Sectors
Grameen
Sector companies Comments
Grameen Clinics 48 health clinics in rural areas serving ~250,000 Bangladeshis
Healthcare Grameen Eye Hospital High-quality cataract surgeries and examinations
Grameen Telecom Grameenphone has >23m subscribers in Bangladesh and its Village
ICT Grameen Solutions Phone Program is an income-earning opportunity to >210,000 mostly
women Village Phone operators living in rural areas
Grameen Shakti Solar home systems for energy generation and improved cooking
Energy stoves, since its inception >420,000 and >100,000, respectively
Agriculture & Grameen Krishi Community-based fisheries and livestock. The Krishi Foundation lends
and accepts repayments in cash as well as in agricultural input and
Farming produce, while profit is plowed back into the Foundation
Grameen Check Cotton and non-cotton fabrics and textile products exported all over the
Textiles Grameen Knitwear world
Grameen Shikka Promotes mass education in rural areas, provides financial support in
Education the form of loans and grants for the purpose of education, uses IT for
alleviation of illiteracy and development of education
6

7. Grameen is Active in over 60 Countries Worldwide
Grameen Worldwide Activity Map
Europe:
Albania
Bosnia
Germany
Americas::
Italy
Argentina
Kosovo
Bolivia
Russia
Brazil
Spain
Canada
UK
Colombia
Costa Rica
Dominican Rep.
Ecuador
El-Salvador
Guatemala
Haiti
Honduras
Mexico
Peru
USA
Africa & Middle East:
Asia & Pacific:
C. African Republic
Afghanistan
Cameroon
Australia
Egypt
Legend: Bangladesh
Ethiopia
Cambodia
Ghana
Grameen Bank China
Jordan
India
Kenya
Grameen Trust Indonesia
Lebanon
Japan
Lesotho
Grameen Foundation USA Kyrgyzstan
Malawi
Malaysia
Mali
Grameen Foundation Australia Myanmar
Mauritania
Nepal
Morocco
Fundación Grameen Argentina Pakistan
Nigeria
Philippines Samoa
Palestine
Grameen Jameel (MENA) South Korea
Rwanda
Thailand
Senegal Australia
Fundación Latino Grameen (Spain) Turkey
South Africa
Vietnam
Tanzania
The Grameen Creative Lab
Togo
Tunisia
Uganda
Yemen
Zambia
Zimbabwe 7

8. Agenda
Prof. Yunus and the Grameen Success Story
Social Business
Grameen Creative Lab: Accelerating the Social Business Movement
8

9. Non-Loss, Non-Dividend Company Solving a Social Problem
Definition of a Social Business
NGOs/Public Sector Social Business Traditional Business
Social / Social /
Ends ecological use ecological use Profit maximization
maximization maximization
Means Donation financed Self sustainable Self sustainable
"Social business unites the dynamism of traditional business
with the social conscience of charity" - Prof. Yunus
9

10. Social Businesses Follow Seven Principles
The Principles of Social Business Defined by Prof. Yunus
1. Business objective will be to overcome poverty, or
one or more problems (such as education, health,
technology access, and environment) which
threaten people and society; not profit maximization
2. Financial and economic sustainability
3. Investors get back their investment amount only.
No dividend is given beyond investment money
4. When investment amount is paid back, company
profit stays with the company for expansion and
improvement
5. Environmentally conscious
6. Workforce gets market wage with
better working conditions
7. …do it with joy
10

11. Numerous Institutions Already Engaged in the Movement
Example of Institutions Involved in the SBM
Who initiated the Which academic Which government
Which corporations Which large global
social business institutions have organizations are
have joined? networks are joining?
movement? joined? joining?
Existing social business Profound involvement
JVs with Grameen: in social business: Republic of
Albania
Prof. Government
Yunus Social business projects of Caldas
& exchange of expertise:
Among others social City of Milan
business labs/ workshops:
City of
Wiesbaden

12. Agenda
Prof. Yunus and the Grameen Success Story
Social Business
Grameen Creative Lab: Accelerating the Social Business Movement
12

13. We Want to Serve Society‘s Most Pressing Needs
Vision and Mission of the Grameen Creative Lab
Vision: To serve society’s most pressing needs
Mission: Leading by example, we accelerate and spread the social business
movement worldwide
Picture Source: Roger Richter
13

14. GCL Supports Prof. Yunus in Accelerating the Movement
The Unique Role of the GCL
Why were we created? How do we contribute?
Social business is a new and spreading We share Professor Yunus‗ vision of a world
concept. Companies, entrepreneurs, academia without poverty. With his support, our unique
and governments are approaching Professor network, and our consulting and communication
Yunus at a faster rate than he can respond to skills, we help to spread the concept of social
alone. Furthermore, much of this demand business throughout Europe and the world, and
stems from Europe and North America, far from actively support those individuals and
Professor Yunus‗ base in Bangladesh organizations looking to develop social
businesses worldwide
What is our relationship Why are we a social business
with Prof. Yunus? ourselves?
We regularly (2-3 times/month) accompany Prof. Most importantly, we want to live what we
Yunus on work trips throughout Asia, Africa, the preach. We generate revenue through our
Americas and Europe. We follow-up on his activities and services that we provide. Investors
meetings and bring ideas into performance. We receive their investment back, with no dividends.
also represent Prof. Yunus at formal meetings Our aim is to be financially self-sustainable.
(e.g. Africa Progress Panel). We are very proud to be the first social business
Hans Reitz is additionally the creative advisor to GmbH (Ltd.) in Germany
Prof. Yunus and creative director of the Yunus
Centre
14

15. Key Activities
Three Pillars of the GCL Activities
Vision: To serve society‘s most pressing needs
Mission: Leading by example, we accelerate and spread the social
business movement worldwide
1 2 3
Interact Incubate Create
• Set up conferences • Collaborate with • Initiate and support
and education events universities to integrate creation of social
social business into businesses (esp. JV)
• Network and connect research, teaching and
(focus on youth) practice • Establish social
business public private
• Publish & speak • Brainstorm and partnerships
(including Prof. Yunus‘ experiment with social
engagements in business ideas • Support creation of
Europe) social business funds
15

16. Grameen Danone Produces Fortified Yoghurt
Grameen Social Business JV: Grameen Danone Foods Ltd
Why was it How is it What is the What do people
What is it?
created? organized? outlook? say?
Professor M. Yunus
Peace Nobel Laureate
"It is a small project to begin
with, but contains the seed of
a new breed of business that
can change the economic
world fundamentally"
For Bangladesh: The product Grameen Social Late 2006 Franck Riboud
 >30% of population  Yoghurt fortified with Business JV  1st plant started CEO, Group Danone
undernourished micronutrients  Four Grameen producing and will "... a business model of
 Malnutrition a major  Produced with solar and companies – social break even in 2011 proximity which will daily bring
cause of economic bio gas energy know how  Second plant healthy nutrition to people
underdevelopment  Danone and planned with no resources."
The price Danone.communi-
For Danone:  6 Taka (€0.06) per ties1 – product and Within 10 years time Salma
 Develop local package of 60g technical know how  Establishment of 50+ Sales woman, Grameen Danone
production know how plants "...I can make a living from
 Source of innovation The place  Several hundred selling healthy yoghurt to my
and motivation  Bogra, 230 km north of distribution jobs community – with Grameen
 Fit with founder's Dhaka  Creation of Danone taking the
vision  Distribution by Grameen partnerships (e.g. for commercial risk."
Ladies and local stores better additives)
1. Danone-communities: mutual fund initiated by Danone to support and finance social businesses in the area of Danone's expertise
16

17. Grameen Veolia Supplies People with Clean Water
Grameen Social Business JV: Grameen Veolia
Why was it How is it What is the What do people
What is it?
created? organized? outlook? say?
Professor M. Yunus
Peace Nobel Laureate
"Economy must adapt itself
to the needs of the
poor...Grameen Veolia is
dedicated to this aim."
For Bangladesh: The product Grameen Social Jan 2009
 In Bangladesh, 35-80m  Cleaned surface Business JV  1st plant started Antoine Frérot
CEO, Veolia Water
people suffer from water  Grameen Healthcare production
"...the social business is
water contamination  1 plant supplies 20K – social know how  18 months from idea what we need to
 In 1993 discovery of people  Veolia Water – to implementation implement effective
natural arsenic in technical know how solutions for the supply of
groundwater causing The price drinking water to the poor."
cancer and skin  2.5 Taka (€0.025) per Until 2012
lesions 10L depending on  3 more plants
 Especially rural areas distance from plant  100K people will be
are affected supplied
The place
For Veolia:  Goalmari,100km east
 Develop market know- of Dhaka
how  5 villages supplied
 Test new business
model
17

18. BASF Grameen Produces Bed Nets and Micronutrients
Grameen Social Business JV: BASF Grameen
Why was it How is it What is the What do people
What is it?
created? organized? outlook? say?
Professor M. Yunus
Peace Nobel Laureate
"...it fascinates me, how
fast we were able to put
an idea into place and
create a social business
with such a great social
For Bangladesh: The product Grameen Social JV signed on 3 March benefit..."
 Danger of catching  Mosquito net against Business JV 2009
Malaria (58K newly Malaria effective for 2-  Grameen Health Dr. Jürgen Hambrecht
5yrs Care Trust – social CEO, BASF SE
infected in 2007) First bed nets sold in
 >30% of population  0.5M nets already know how October 2009 "...Sustainable
undernourished produced  BASF SE – technical development is key for
 Micronutrient sachets to know how Goal to provide nets BASF – that's why we
For BASF: sprinkle on food for population of ~3M engage in social
 Develop affordable 3 Board members people businesses ..."
The price
products for the poor  One from each and
 Mosquito net, at 475 Tk,
 Capture new market one additional The product portfolio
leasable
segments chairman may be extended
 Nutrition sachet
 Boost reputation  Floating roofs made
2T/package
 Motivate employees of Styropor
The place
 East Bangladesh (malaria
regions)
18

19. Grameen Otto is the Textile Company of the Future
Grameen Social Business JV: Grameen Otto
Why was it created? What is it? How is it organized? What is the outlook?
For Bangladesh: The project Grameen Otto Trust JV agreement signed
 Textile is the biggest industry  Profits of textile production  In charge of social services between Prof. M. Yunus &
in Bangladesh plant benefit workers  Owns Grameen Otto Textile Dr. Michael Otto
 Highly abusive working through social services, Company  November 2009 during Prof.
conditions health care, etc.  Representative of workers Yunus visit
For Otto: The goals Grameen Otto Textile Construction to be started
 Take on responsibility for  Provide employment to poor Company by end of 2010
upstream market people  Produces clothing to export
 Find a model factory that  Improve living conditions of  Provide profits into Grameen Goal to start production by
works socially and workers and their families Otto Trust 2011
ecologically while achieving  Protect the environment
its economic sustainability  Achieve product excellence
to ensure sustainable
economic activity
19

20. GCL is Developing a Joint Venture with Reebok
Grameen Social Business JV: Grameen Reebok
Why was it created? What is it? How is it organized? What is the outlook?
For Bangladesh: The product Probably a Grameen Social Memorandum of
―(…) to produce affordable shoes  Affordable, durable and Business JV Understanding
for the poor in Bangladesh, to appealing multi-purpose  Production facilities may not Signed 7 November 2009
decrease the incidence of footwear product suitable for the be with Reebok, but sub- during the Global
hookworm and other parasitic impoverished market in contracted Grameen Meeting
illnesses in Bangladesh (…) Bangladesh  Design, development and
The idea behind the project is that  The product will be sustainable material selection through Pilot phase successfully
no person anywhere in the world and involve simple production Reebok completed in October
should go without shoes― (Prof. processes allowing opportunities  Distribution through 2010
Yunus 2009) for social business activation conventional channels and
Grameen network Next steps to be defined
For Reebok: The price and taken throughout
 Develop affordable products for  Affordable price for the poor – 2011
the poor exact price point not yet
 Capture new market segments determined
and know-how
 Key element in Reebok CSR The place
program, motivate employees  Bangladesh
20

21. GCL Initiates Social Businesses in Haiti and a Fund
Grameen Creative Lab Initiative: YY Haiti
Why was it created? What is it? How is it organized? What is the outlook?
For Haiti: The project Set up the infrastructure for Our milestones for 2011
Haiti significantly hit by recent  YY Haiti-an initiative of the social business  Set up of the Grameen
earthquake on 12 January Grameen Creative Lab, the  YY Haiti is a social business Creative Lab office in Haiti
2010: Yunus Centre, and SAP AG- fund investing in social
 250,000 dead, additional intends to create the businesses  Raise funds for YY Haiti Social
300,000 badly injured infrastructure and provide the Business Fund
 2 million left homeless skills needed for social  YY Haiti is run by Haitian
 50% of business destroyed businesses in Haiti professionals of the Grameen  Set up approx. 4 social
after earthquake Creative Lab (GCL) in Haiti businesses in 2011
The goals
For Grameen:  Establish long-term and self-  GCL Haiti to initiate, support  Spread the social business
 Develop YY Haiti Social sustainable social businesses and monitor social businesses movement in Haiti
Business Fund as role model for Haiti‘s development in Haiti
for future social business fund (in contrast to short-term
structures emergency relief and general
charity)
21

22. GCL is Developing a Holistic SB Movement in Caldas
Government Co-operations
Why was it created? What is it? How is it organized? What is the outlook?
For the State of Caldas: Holistic Social Business Grameen Social Business JV Memorandum of
 More than 70% of population Movement  Government of Caldas: social Understanding signed
living below poverty line Three different organizations and local know-how and  Signed 7 November 2009
 Declining population due to will be created: investment during the Global Grameen
migration abroad  Microcredit organization  Yunus Centre/ GCL: technical Meeting
 Lack of job opportunities  Venture capital fund and social business know-how
 Sharp drop in coffee output  Joint ventures with and network GCL on the ground in
(the single most important international and national Caldas since March 2010
agricultural crop) companies Operational Management  Team of GCL started to
 Young Colombians aged advise the government of
For Grameen: The place between 25 and 30 years Caldas in setting up the
 Prove social business as a  State of Caldas located in the (―ability generation‖) social business fund and the
powerful tool to fight poverty in coffee triangle of Colombia  Supported by Grameen and microcredit organisation
a whole region (heart of coffee production government in order to build
 Develop a new kind of public region in the country) up a social business Microcredit organisation
private partnership movement to fight poverty and social business fund to
be set up in 2011
22

23. GCL is Developing a Holistic SB Movement in Albania
Government Co-operations
Why was it created? What is it? How is it organized? What is the outlook?
For the State of Albania: Holistic Social Business Social Business JVs Groundwork is being laid
 More than 18% of population Movement  Private-sector partners lead  Initial screening and research
living below poverty line  Several organizations will be the projects study took place in
 Declining population due to created  GCL and Grameen supply December 2009 and in
migration abroad  Agency for the Promotion of technical and social business January 2010
 Lack of job opportunities Social Business (government- know-how and network  Currently in discussion with
owned)  Local facilitation & investment the Government of Albania
For Grameen:  Microfinance Institution (MFI) to be provided by government concerning setting up of the
 Prove social business as a  Social Business Fund (SB of Albania through a new Agency for the Promotion of
powerful tool to fight poverty in Fund) for the financing of new Agency for the Promotion of Social Business as well as
a whole country ventures Social Business the MFI and SB Fund
 Develop a new kind of public  Joint ventures with  Also discussing potential SB
private partnership international and national MFI and SB Fund JVs with well-known
companies  Ownership and decision- international companies
making structure of the
The place microfinance institution and of
 Projects can be sited the social business fund is
anywhere in Albania being discussed 23

24. GCL leads the Social Business City Network Wiesbaden
Holistic Movement in Developed Nations
Why was it created? What is it? How is it organized? What is the outlook?
For the City of Wiesbaden: Social Businesses Incubator Network Partners Milestones
 10,000 children live below the  Social business fund for  City of Wiesbaden  Official initiation of the Network
poverty line financial support of social  European Business School Social Business City
 Insufficient number of business entrepreneurs  Wiesbaden Foundation Wiesbaden by the mayor
daycare facilities  Social Business Women Dr. Müller in November 2010
 High percentage of migrants  Physical infrastructure and  Local Media  Launch of Social business
with low graduation rates support for social businesses  The Grameen Creative Lab chair at the European Business
 High level of youth start ups School in November 2010
unemployment Social Business Fund
 Problematic city districts The Network  The fund will provide financial Next Steps
 Join forces of local key means to social businesses  Search for partners and
For Grameen: players to encourage investors
 Prove social business to be a entrepreneurs and foster Operational Management  Social business events in
powerful tool to serve society‘s social business  GCL consults, enables and Wiesbaden
needs in a developed country coordinates the network  Social business launches
 Establish Wiesbaden as a  Set-up infrastructure
best practice approach for
social business in cities 24

25. Key Activities
Three Pillars of the GCL Activities
Vision: To serve society‘s most pressing needs
Mission: Leading by example, we accelerate and spread the social
business movement worldwide
1 2 3
Interact Incubate Create
• Set up conferences • Collaborate with • Initiate and support
and education events universities to integrate creation of social
social business into businesses (esp. JVs)
• Network and connect research, teaching and
(focus on youth) practice • Establish social
business public private
• Publish & speak • Brainstorm and partnerships
(including Prof. Yunus‘ experiment with social
engagements in business ideas • Support creation of
Europe) social business funds
25

26. GCL Collaborates with Universities Worldwide
University Co-operations
EBS Business School, Glasgow Caledonian
Germany University, Scotland
California State
Kyushu University,
University Channel
Japan
Islands, United States
McGill University, Bocconi University,
Canada Italy
Istituto Europeo di National University of
Design, Italy Singapore
Finance University of University of
Moscow, Russia Luxembourg
26

27. GCL is Setting Up Social Business Chair at EBS
Example of University Co-operations
Why was it created? What is it? How is it organized? What is the outlook?
For the EBS: The Product The EBS launched a Social Development of Curriculum
 The EBS is the first university in The EBS will integrate social Business Chair in November  Piloting first classes on
Germany to incorporate SB in business into three areas 2010 social business
research, teaching and practice  Research on key success  EBS: Team of one professor,
 There is a strong need for factors of social business two assistant professors and
socially-responsible leaders  Build up social business one assistant will position Development of relevant
 Unique offering in the academic curriculum social business within research
world  Practice social business by university and deliver  First research study will be
generating social business theoretical content released in the first half of
For Grameen: pilots  GCL will support the EBS to 2011
 Draw upon a university‘s develop the three areas,
expertise to conduct research The place mainly providing practical
on social business  EBS is located near content
 Universities are important for Wiesbaden, Germany
the acceleration of SB  It ranks among the best Support through Danone
 Tap into pool of talented business schools in Germany  Danone agreed to fund the
students to make them part of EBS Social Business Chair
the social business movement 27

28. GCL Works with German Students on SB Ideas
Talent Project at "Hauptschule" Wiesbaden
Why was it created? What is it? How is it organized? What is the outlook?
For the pupils The place Hans Reitz as teacher First social business
 Learn how to discover own  Hauptschule located in a  Regular classes taught by established
talents troubled area Hans Reitz  Pupils bought meadow with
 Pride through foundation  Pupils often from socially fruit trees
of social business disadvantaged families Participation in creative labs  Sell their own apple sauce at
 Re-integrate into society  Pupils participate in social Wiesbaden-based events
business labs  Cater cookies and cakes
For Grameen Creative Lab during Grameen Creative
 Seed social business idea Performances during events Labs
at an early age  Students showcase their
 Draw upon young talent talents during Wiesbaden More social businesses
 Engage in local community based events (e.g. during planned
Yunus‘ public speech in  The GCL actively integrates
November 2009) pupils in any social business
in Wiesbaden
28

29. Key Activities
Three Pillars of the GCL Activities
Vision: To serve society‘s most pressing needs
Mission: Leading by example, we accelerate and spread the social
business movement worldwide
1 2 3
Interact Incubate Create
• Set up conferences • Collaborate with • Initiate and support
and education events universities to integrate creation of social
social business into businesses (esp. JVs)
• Network and connect research, teaching and
(focus on youth) practice • Establish social
business public private
• Publish & speak • Brainstorm and partnerships
(including Prof. Yunus‘ experiment with social
engagements in business ideas • Support creation of
Europe) social business funds
29

30. Global Social Business Summit with High-Profile Participants
Example of GCL-Organized Event
Why was it created? Who is participating? What is it? What is the outlook?
Convene partners and Participants are CEOs, board Two-day conference hosted 2nd Global Social Business
supporters of social business members and selected by Autostadt in Wolfsburg: Summit (GSBS) Autumn
to representatives from:  Annual strategy of social 2011 (tbd)
 Exchange experiences among  GCL joint venture corporate business community  2nd GSBS will take place in
existing social businesses partners (e.g. Michael Otto  Expert exchange sessions different country this year
 Foster intensive networking spoke 2009) and focus groups  The GSBS is the annual
and discussion of new social  Businesses interested in  Marketplace of Social reunion bringing together all
business ideas with Professor forming joint partnerships or Business leaders of the social
Yunus otherwise becoming actively  Public Speeches (incl. Prof. business movement
 Create a platform for involved in social business Yunus and Paulo Coelho in  It is a critical component of
interactions with potential  Universities developing social 2010) the annual November week,
partners from the ‗classical‘ business curriculum  High-level panel discussions which brings Professor
world of business,  Active supporters of Professor (among others with Dr. Yunus to Europe to highlight
universities, opinion leaders Yunus, the GCL and the Hambrecht) social business in Germany
social business movement and the developed world
 Close friends of the Grameen
Family
30

31. Social Business Tour 2010
Example of GCL-Organized Tour
Why was it created? Who is participating? What is it? What is the outlook?
Praque Bratislava
Budapest
Vienna
Bucharest
Belgrade
Introducing the social business Participants of the events: The tour: Supporting new SB ideas:
concept into Central and  Business and opinion leaders  Providing information on social  Winners of the preliminary
Eastern Europe and beginning of the region (leadership business to promote decisions will receive
a long term social business symposium) sustainable social business consultation and training
initiative  Entrepreneurs, Students, initiatives  The winner of the European
NGOs, University  Events taking place in six final will be supported by a
Goal is to solve the burning representatives (social countries and six cities (Vienna, range of expert advice and
social problems that are right at business labs ) Bratislava, Praque, Belgrade, also financial provision for his
our door step in Eastern and  Public (idea contest) Budapest and Bucharest) social business
Central Europe  Long-term impetus for the
Partners: The Idea Contest:
Social Business Movement in
 ERSTE Foundation, Erste  A contest between ideas with
Central and Eastern Europe
Group, good.bee, the Austrian the potential to solve a clearly
 Continue with regular social
Federal Ministry of Labour, specified problem through
business labs
Social Affairs and Consumer social business
Protection  Consists of six national
preliminaries and a European
final
31

32. Social Business Labs Build Up Global Network
Example of Networking Event
What is the goal? Who is participating? What do we offer? What is the outlook?
For new participants: Participants: Social Business Labs: Regular Social Business
 Provide background on  Representatives from  A Social Business Lab aims at Labs:
social business corporations, academia and introducing the concept of  Continue the annual tradition
 Offer tools and ideas for NGOs social business and initiating of the ‗class meeting‘ and
greater involvement  Students concrete ideas ‗class trip‘
 Entrepreneurs  We discuss how to get from a  Expand participation in each
For existing participants:  Artists relevant social problem (e.g. type of course
 Provide depth on social  Other individuals interested in the hookworm) to a  Increase number of courses
business social business sustainable social business outside of Germany
 Generate new social solution!
business ideas Participation rates:
 Network and strengthen ties  Participation at the courses
 Provide tools and support ranges from 20-100
individuals
32

33. GCL Published Illustrated Book on Bangladesh
Example of GCL Publication
What is the goal? What is it? GCL business model What is the outlook?
 Make Grameen and social  A magnificent 221-page  GCL does not generate  Power of Dignity first
business easily accessible book with more than 100 significant revenues from published in December 2008
photographs by Roger this activity
 To change the perception  GCL also contributes to Prof.
Richter and an essay written
people have of ―the poor‖  It serves as a marketing Yunus‘ third worldwide
by Peter Spiegel instrument to create publication ―Building Social
 Show the real faces of
 Clear documentation of the awareness for social Business‖ which was
successful Grameen stories
Grameen family in business launched in January 2010
in Bangladesh
Bangladesh
 Show graphically that ―the
poor‖ have the potential to
raise themselves out of
poverty
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34. Prof. Yunus‘ Speech at Brandenburg Gate in Berlin
Example of Prof. Yunus‘ Speaking Engagements
Who is participating?
What is the goal? GCL business model What is the outlook?
Frequency?
Create awareness for social Participants: Financing: Speaking events:
business  This was a once-off public  Costs for speaking  GCL will continue to
 Professor Yunus and other event drawing hundreds of engagements are borne by represent Professor Yunus
personalities including thousands of participants event sponsors in Europe
Genscher and Gorbatschow gave  All events and speaking
a speech and a symbolic engagements in Europe will
contribution regarding ―Next Wall be sourced by or passed
to Fall‖ at the Brandenburg Gate, through the GCL
in commemoration of the 20th
anniversary of the fall of the
Berlin Wall
 Professor Yunus highlighted the
next wall to fall: The Wall of
Poverty
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35. The Grameen Creative Lab
Contacts
Hans Reitz Saskia Thais Bruysten
Creative Advisor to Prof. Yunus Founding Member of The Grameen Creative Lab GmbH
Founder & Co-CEO of The Grameen Creative Lab Co-CEO & Strategic Director of The Grameen Creative Lab
O: +49 (0) 611 9 86 82-21 O: +49 (0) 611 9 86 82-701
hans.reitz@grameencl.com saskia.bruysten@grameencl.com
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