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Social	
  Media:	
  

Balancing	
  Professional	
  and	
  Personal	
  Personas	
  

Rebecca	
  Regard,	
  MBA	
  PHR	
  
HR	
  Advisor	
  
G&A	
  Partners	
  	
  
No=ce	
  
•  I’m	
  not	
  an	
  aAorney	
  
•  This	
  is	
  not	
  legal	
  advice,	
  nor	
  should	
  the	
  
presenta=on	
  be	
  subs=tuted	
  for	
  experienced	
  
legal	
  counsel.	
  
	
  
POLL	
  QUESTION	
  
•  What	
  is	
  your	
  role	
  within	
  your	
  organiza=on?	
  
Agenda	
  	
  
•  Introduc=on	
  
•  Laws	
  	
  
•  Employee	
  and	
  Employer	
  advice	
  for:	
  
•  Job	
  Candidates	
  
•  Current	
  Employees	
  
•  Former	
  Employees	
  

•  Best	
  Prac=ces	
  
•  Q&A	
  
What	
  is	
  Social	
  Media	
  
•  From	
  blogs	
  to	
  tweets	
  and	
  everything	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
in-­‐between.	
  
What	
  DO	
  we	
  know?	
  
•  Laws	
  that	
  may	
  affect	
  social	
  media	
  use	
  	
  	
  
•  The	
  Na=onal	
  Labor	
  Rela=ons	
  Act	
  (NLRA)	
  
•  The	
  Na=onal	
  Labor	
  Rela=ons	
  Board	
  (NLRB)	
  

• 
• 
• 
• 

The	
  Fair	
  Credit	
  Repor=ng	
  Act	
  (FCRA)	
  
The	
  Stored	
  Communica=ons	
  Act	
  (SCA)	
  
Common	
  Law	
  (privacy)	
  Intrusion	
  Upon	
  Seclusion	
  
The	
  Gene=c	
  Informa=on	
  Nondiscrimina=on	
  Act	
  (GINA)	
  
•  Discovery/E-­‐discovery	
  
Job	
  Candidate	
  
•  Employees	
  	
  
•  Could	
  you	
  be	
  searched?	
  
•  Tips	
  to	
  mi=gate	
  
	
  
	
  
My	
  Pinterest	
  (non-­‐followers)	
  
Who	
  let	
  the	
  blogs	
  out?	
  
Job	
  Candidate	
  
•  Employers	
  
•  To	
  search	
  or	
  not	
  to	
  search?	
  
•  Perks	
  
•  Liabili=es	
  

•  Ask	
  for	
  password?	
  
•  Things	
  to	
  consider	
  before	
  you	
  search	
  
POLL	
  QUESTION	
  
•  Would	
  you	
  ever	
  ask	
  a	
  poten=al	
  employee	
  for	
  
a	
  social	
  media	
  password?	
  
Pirate	
  Girl	
  
	
  
•  Stacy	
  Snyder	
  (Google	
  her,	
  it’s	
  true)	
  
	
  

Drunken	
  Pirate	
  
Current	
  Employees	
  
•  For	
  Employees	
  and	
  Employers	
  	
  
•  Who’s	
  watching	
  &	
  what	
  can	
  they	
  watch?	
  
•  Handbook/Social	
  Media	
  policy	
  
•  Issued	
  statement	
  	
  
•  [Your	
  Company]	
  reserves	
  the	
  right	
  to	
  inspect,	
  monitor	
  and	
  have	
  
access	
  to	
  company	
  computers,	
  voicemail,	
  email,	
  and	
  other	
  
internet	
  communica=ons.	
  	
  Employees	
  should	
  not	
  assume	
  any	
  
expecta=on	
  of	
  privacy	
  in	
  the	
  workplace.	
  	
  
Current	
  Employees	
  
•  For	
  Employees	
  
• 
• 
• 
• 
• 
• 
• 
• 

You	
  are	
  responsible	
  
Privacy	
  se_ngs	
  
Immediate,	
  not	
  private,	
  doesn’t	
  expire	
  
Honest	
  and	
  accurate	
  
Correct	
  mistakes	
  ASAP	
  
Archives	
  
Rumors	
  
Appropriate	
  and	
  respec`ul	
  
Current	
  Employees	
  
•  For	
  Employers	
  
•  Issue	
  a	
  statement	
  	
  	
  
•  Inves=gate	
  	
  	
  
•  Regardless	
  of	
  whether	
  it	
  occurs	
  in	
  person	
  or	
  online	
  	
  

•  Cafeteria	
  =	
  Facebook?	
  
•  Inappropriate	
  conduct	
  online	
  can	
  be	
  just	
  as	
  serious	
  as	
  
Inappropriate	
  conduct	
  in	
  the	
  workplace	
  

•  Designated	
  Representa=ve	
  
•  Confiden=al	
  Informa=on	
  
•  Financial	
  Disclosure	
  Laws	
  
•  Retalia=on	
  
Current	
  Employees	
  
•  Employee-­‐	
  Manager	
  Online	
  Ties	
  	
  
•  WriAen	
  Policy	
  
•  [Your	
  Company]	
  strongly	
  discourages	
  supervisors	
  and	
  
managers	
  from	
  “friending”	
  or	
  obtaining	
  access	
  to	
  
employee’s	
  personal	
  online	
  informa=on	
  when	
  it	
  is	
  not	
  
work-­‐related	
  and	
  there	
  is	
  no	
  business	
  necessity.	
  	
  
•  While	
  maintaining	
  personal	
  rela=onships	
  with	
  
employees	
  is	
  important	
  from	
  an	
  employee	
  rela=ons	
  
standpoint,	
  the	
  sensi=vity	
  of	
  the	
  type	
  of	
  informa=on	
  
available	
  on	
  social	
  networking	
  sites	
  and	
  the	
  risks	
  
associated	
  with	
  employer	
  access	
  to	
  such	
  personal	
  
employee	
  informa=on	
  outweigh	
  the	
  benefits.	
  	
  	
  
Current	
  Employees	
  
•  Employee-­‐	
  Manager	
  Online	
  Ties	
  	
  
•  Linked	
  in	
  Recommenda=ons	
  
•  Risks	
  
•  Rewards	
  

•  Unforeseeable	
  
Current	
  Employees	
  
•  Harassment	
  Claims	
  
•  Discrimina=on	
  Claims	
  
Former	
  Employees	
  
•  References	
  
•  Social	
  Media	
  =es	
  
•  Linked	
  in	
  
•  Request	
  
•  Recommenda=on	
  requests	
  

•  Who	
  owns	
  the	
  twiAer	
  handle?	
  
•  Policy	
  
•  Phonedog.com	
  
Best	
  Prac=ces	
  
For	
  Employees:	
  
•  Remember	
  Pirate	
  Girl	
  
•  If	
  you’re	
  not	
  sure	
  ask	
  someone	
  	
  	
  
•  When	
  in	
  doubt,	
  don’t	
  post	
  	
  	
  
•  Monitoring	
  
•  Threats,	
  etc.	
  	
  
•  Protect	
  your	
  image	
  
•  Careful,	
  prepared,	
  discreet	
  	
  
Best	
  Prac=ces	
  
For	
  Employees:	
  
•  The	
  Internet	
  never	
  forgets.	
  
•  No	
  second	
  chances.	
  Every:	
  
•  online	
  photo	
  
•  Facebook	
  status/	
  update	
  
•  tweet	
  
•  blog	
  entry	
  	
  

Delete	
  Cookies!!!	
  

•  by	
  and	
  about	
  us	
  can	
  be	
  stored	
  forever!	
  
Best	
  Prac=ces	
  
For	
  Employers:	
  
•  Social	
  Media	
  Policy	
  
•  Training	
  and	
  Communica=on	
  
•  Statement	
  
Q&A	
  
•  Ques=ons?	
  
•  Send	
  all	
  further	
  ques=ons	
  to:	
  
info@gnapartners.com	
  	
  

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Social Media - Balancing professional and personal personas

  • 1. Social  Media:   Balancing  Professional  and  Personal  Personas   Rebecca  Regard,  MBA  PHR   HR  Advisor   G&A  Partners    
  • 2. No=ce   •  I’m  not  an  aAorney   •  This  is  not  legal  advice,  nor  should  the   presenta=on  be  subs=tuted  for  experienced   legal  counsel.    
  • 3. POLL  QUESTION   •  What  is  your  role  within  your  organiza=on?  
  • 4. Agenda     •  Introduc=on   •  Laws     •  Employee  and  Employer  advice  for:   •  Job  Candidates   •  Current  Employees   •  Former  Employees   •  Best  Prac=ces   •  Q&A  
  • 5. What  is  Social  Media   •  From  blogs  to  tweets  and  everything                                     in-­‐between.  
  • 6. What  DO  we  know?   •  Laws  that  may  affect  social  media  use       •  The  Na=onal  Labor  Rela=ons  Act  (NLRA)   •  The  Na=onal  Labor  Rela=ons  Board  (NLRB)   •  •  •  •  The  Fair  Credit  Repor=ng  Act  (FCRA)   The  Stored  Communica=ons  Act  (SCA)   Common  Law  (privacy)  Intrusion  Upon  Seclusion   The  Gene=c  Informa=on  Nondiscrimina=on  Act  (GINA)   •  Discovery/E-­‐discovery  
  • 7. Job  Candidate   •  Employees     •  Could  you  be  searched?   •  Tips  to  mi=gate      
  • 9. Who  let  the  blogs  out?  
  • 10. Job  Candidate   •  Employers   •  To  search  or  not  to  search?   •  Perks   •  Liabili=es   •  Ask  for  password?   •  Things  to  consider  before  you  search  
  • 11. POLL  QUESTION   •  Would  you  ever  ask  a  poten=al  employee  for   a  social  media  password?  
  • 12. Pirate  Girl     •  Stacy  Snyder  (Google  her,  it’s  true)     Drunken  Pirate  
  • 13. Current  Employees   •  For  Employees  and  Employers     •  Who’s  watching  &  what  can  they  watch?   •  Handbook/Social  Media  policy   •  Issued  statement     •  [Your  Company]  reserves  the  right  to  inspect,  monitor  and  have   access  to  company  computers,  voicemail,  email,  and  other   internet  communica=ons.    Employees  should  not  assume  any   expecta=on  of  privacy  in  the  workplace.    
  • 14. Current  Employees   •  For  Employees   •  •  •  •  •  •  •  •  You  are  responsible   Privacy  se_ngs   Immediate,  not  private,  doesn’t  expire   Honest  and  accurate   Correct  mistakes  ASAP   Archives   Rumors   Appropriate  and  respec`ul  
  • 15. Current  Employees   •  For  Employers   •  Issue  a  statement       •  Inves=gate       •  Regardless  of  whether  it  occurs  in  person  or  online     •  Cafeteria  =  Facebook?   •  Inappropriate  conduct  online  can  be  just  as  serious  as   Inappropriate  conduct  in  the  workplace   •  Designated  Representa=ve   •  Confiden=al  Informa=on   •  Financial  Disclosure  Laws   •  Retalia=on  
  • 16. Current  Employees   •  Employee-­‐  Manager  Online  Ties     •  WriAen  Policy   •  [Your  Company]  strongly  discourages  supervisors  and   managers  from  “friending”  or  obtaining  access  to   employee’s  personal  online  informa=on  when  it  is  not   work-­‐related  and  there  is  no  business  necessity.     •  While  maintaining  personal  rela=onships  with   employees  is  important  from  an  employee  rela=ons   standpoint,  the  sensi=vity  of  the  type  of  informa=on   available  on  social  networking  sites  and  the  risks   associated  with  employer  access  to  such  personal   employee  informa=on  outweigh  the  benefits.      
  • 17. Current  Employees   •  Employee-­‐  Manager  Online  Ties     •  Linked  in  Recommenda=ons   •  Risks   •  Rewards   •  Unforeseeable  
  • 18. Current  Employees   •  Harassment  Claims   •  Discrimina=on  Claims  
  • 19. Former  Employees   •  References   •  Social  Media  =es   •  Linked  in   •  Request   •  Recommenda=on  requests   •  Who  owns  the  twiAer  handle?   •  Policy   •  Phonedog.com  
  • 20. Best  Prac=ces   For  Employees:   •  Remember  Pirate  Girl   •  If  you’re  not  sure  ask  someone       •  When  in  doubt,  don’t  post       •  Monitoring   •  Threats,  etc.     •  Protect  your  image   •  Careful,  prepared,  discreet    
  • 21. Best  Prac=ces   For  Employees:   •  The  Internet  never  forgets.   •  No  second  chances.  Every:   •  online  photo   •  Facebook  status/  update   •  tweet   •  blog  entry     Delete  Cookies!!!   •  by  and  about  us  can  be  stored  forever!  
  • 22. Best  Prac=ces   For  Employers:   •  Social  Media  Policy   •  Training  and  Communica=on   •  Statement  
  • 23. Q&A   •  Ques=ons?   •  Send  all  further  ques=ons  to:   info@gnapartners.com