The enormous impact of social media and mobility has created a profound shift in consumer behavior by shifting the balance of power in the retailer-customer relationship. To add to this, ongoing economic uncertainty coupled with heightened consumer expectations of their retail experience have today’s retailers adjusting to a new “normal” squeeze on their operations.
Empathica invites you to join us for a live Webinar – to learn how Customer Experience Management - Born Reporting, Reborn Social – will help your retail business. We’ll explore the challenges retailers are facing today and discuss how looking at customer experience through a social lens may be the key to growth while navigating this new normal.
In the session you’ll learn:
How leading retailers are implementing a social focus for their Customer Experience Management programs and driving employee engagement and active brand advocacy.
How social media and mobility are impacting consumer behavior – and what brands can do to capitalize on these trends.
How a combination of new and old technologies is enabling better customer experiences through “Social CEM”.
4. About Retail TouchPoints
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#SocialCEM
5. Panelists
Dr. Gary Edwards
Chief Customer Officer
Empathica
MODERATOR
Dr. Emmanuel Probst
VP of Retail
Empathica
Debbie Hauss
Editor-in-Chief
Retail TouchPoints
Chris Kelly
VP of Retail
Empathica
#SocialCEM
48. Q&A Session
Your GoToWebinar Attendee Viewer is made of 2 parts:
1. Viewer Window 2. Control Panel
Type your question here
#SocialCEM
49. Thanks for attending!
You can download this
presentation here:
http://rtou.ch/SocialCEM
#SocialCEM
50. Panelists
Dr. Gary Edwards
gedwards@empathica.com
linkedin.com/drgaryedwards
Dr. Emmanuel Probst
eprobst@empathica.com
linkedin.com/emmanuelprobst
Chris Kelly
ckelly@empathica.com
linkedin.com/chriskellybozeman
www.empathica.com/consumer-insights
#SocialCEM