1. Ge#ng
Mobile
Right:
The
Hidden
Challenges
That
Make
the
Difference
Between
Pilot
and
Rollout
#Ge$ngMobileRight
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2. #Ge$ngMobileRight
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4. #Ge$ngMobileRight
About
Retail
TouchPoints
ü Launched in 2007
ü More than 28,000 subscribers
ü Provide executives with relevant, insightful
content
ü Free Resources such as White Papers, E-book,
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www.RetailTouchPoints.com

5. #Ge$ngMobileRight
Today’s
Panelists
Debbie Hauss
Editor-In-Chief
Retail TouchPoints
MODERATOR
Kathryn Murphy
VP, Product Strategy
Tomax
Eric Olafson
CEO
Tomax

6. Getting Mobile
RIGHT

7. WARNING: this presentation has been designed to
educate while simultaneously exposing the viewer to
commercial products and services. Names and places
have not been changed to protect anyone.

8. TODAY
• Who is Tomax
• Why are retailers doing this anyway?
• Where is mobile today?
• What are the blockers?
• How to get mobile right?

9. Tomax and
RETAIL.NET
• Boutique retail software developer based in Salt Lake City (200 people)
• First mover to the cloud, real-time transaction management platform
• Over 100 retailers representing over 25,000 stores
• Broad-based cloud solution for merchandising, instore operations, and customer
management (integrated retail platform)
• Browser and Apple iOS mobility apps
• ‘Bolt-on’ solutions for POS and store operations

10. Retail.net
RETAILERS

11. Retail.net
SOLUTIONS

12. Happily there’s a really good reason why
WE DO MOBILE

13. You had me at
HELLO

14. Getting Mobile
RIGHT:
selling

15. Getting Mobile
RIGHT:
selling

16. Getting Mobile
RIGHT:
cool use case

17. Getting Mobile
RIGHT:
In the store

18. More than just
GOOD LOOKING

19. So where is mobile
REALLY AT?

20. What are the
BLOCKERS?
• Back end API and data and network infrastructure
• PCI mobile transaction security
• Apps and integration capabilities

21. THE ELEPHANT
IN THE
ROOM
other

22. THE ELEPHANT
IN THE
ROOM
other

23. Guess which one represents
DATA SECURITY?
• POS has for a long time been driven by LP
• How to prevent, stop, contain
• Now comes ‘the Apple effect’, marketing enters the room
• Cool use case coming

24. Getting Mobile
RIGHT
• Target your use cases, what moves the needle
• Architecture and Apps strategy/plan
• Build out your data and infrastructure to support
• Manage data and transaction security problems aggressively

25. Getting Mobile
RIGHT: target uses cases
• Start with the customer
experience
• Mobile POS
• Then think about the rest of the
store
• Mobile Store

26. Getting Mobile
RIGHT: architecture

27. Getting Mobile
RIGHT: integration

28. Getting Mobile
RIGHT:
platform
Data/Systems
A B C DRetailer
Systems
Cloud App/ API
Cloud App
Other Data
Other Apps

29. Thank
YOU!
www.retail.net
Eric Olafson, CEO
eolafson@tomax.com
Kathryn Murphy, VP Platform/App Solutions
kmurphy@tomax.com

30. #Ge$ngMobileRight
Q&A
//
Panelists
Debbie Hauss
Editor-In-Chief
Retail TouchPoints
MODERATOR
Kathryn Murphy
VP, Product Strategy
Tomax
Eric Olafson
CEO
Tomax

31. #Ge$ngMobileRight
Thank
You
For
Joining
Us!
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the
slides
from
this
presentaBon:
hEp://rtou.ch/ge#ngmobileright