4. #Ge$ngMobileRight
About
Retail
TouchPoints
ü Launched in 2007
ü More than 28,000 subscribers
ü Provide executives with relevant, insightful
content
ü Free Resources such as White Papers, E-book,
Webinars, Research and Podcasts
www.RetailTouchPoints.com
5. #Ge$ngMobileRight
Today’s
Panelists
Debbie Hauss
Editor-In-Chief
Retail TouchPoints
MODERATOR
Kathryn Murphy
VP, Product Strategy
Tomax
Eric Olafson
CEO
Tomax
7. WARNING: this presentation has been designed to
educate while simultaneously exposing the viewer to
commercial products and services. Names and places
have not been changed to protect anyone.
8. TODAY
• Who is Tomax
• Why are retailers doing this anyway?
• Where is mobile today?
• What are the blockers?
• How to get mobile right?
9. Tomax and
RETAIL.NET
• Boutique retail software developer based in Salt Lake City (200 people)
• First mover to the cloud, real-time transaction management platform
• Over 100 retailers representing over 25,000 stores
• Broad-based cloud solution for merchandising, instore operations, and customer
management (integrated retail platform)
• Browser and Apple iOS mobility apps
• ‘Bolt-on’ solutions for POS and store operations
23. Guess which one represents
DATA SECURITY?
• POS has for a long time been driven by LP
• How to prevent, stop, contain
• Now comes ‘the Apple effect’, marketing enters the room
• Cool use case coming
24. Getting Mobile
RIGHT
• Target your use cases, what moves the needle
• Architecture and Apps strategy/plan
• Build out your data and infrastructure to support
• Manage data and transaction security problems aggressively
25. Getting Mobile
RIGHT: target uses cases
• Start with the customer
experience
• Mobile POS
• Then think about the rest of the
store
• Mobile Store