A report on Online media in Denmark. G2Mi Sector Snapshots provide a comprehensive overview of an industry sector. The Snapshots are an essential tool for media industry professionals and advisors seeking an up to date overview of the size, structure and competitive environment of an industry sector.

1. Online media in Denmark
Sector Snapshot
August 2009
For information and analysis on the global media industry, visit G2Mi.com.

2. ABOUT THE AUTHOR
This report is published by Heernet Ventures Limited. The company provides research, analysis and advisory
services to the global media industry and operates the media industry research website, G2Mi.com. For further
details on Heernet Ventures, please visit the company website, heernet.com.
Published by:
Heernet Ventures Limited
Private Limited Company. Registered in England (No. 4829700)
Tel: +44 (0) 208 180 7223
Fax: +44 (0) 870 762 3014
© Heernet ventures limited 2009. All Rights Reserved.
All corporate logos, images and brands are copyright of the respective companies.
TERMS & CONDITIONS OF USE
Every attempt has been made to ensure that the information in this report is correct at the time of publication.
Heernet Ventures Limited and its Directors do not accept any liability for any errors or omissions within this
report. Unless specified, the views expressed in this report are purely those of the author.
The content of this report does not in anyway constitute investment advice or investment recommendations.
Heernet ventures limited does not provide investment advice or investment advisory services and is not regulated
by the Financial Services Authority (FSA) in the UK or any other financial services regulator in any other country.
The content of this report can not be reproduced without the written permission of the author.
This copy must not be circulated in either electronic or print format outside of the purchasing organisation.

3. Table of Contents
1. Sector overview
1.1. Recent industry developments
1.2. Mergers and acquisitions
2. Sector size
2.1. Historic and forecast data
3. Sector structure
3.1. Market segmentation by value and volume
3.2. Key products and services
3.3. Usage and consumption data
4. Major players / Competitive environment
5. Regulatory environment

4. G2Mi Sector Snapshots provide a comprehensive overview of an industry sector. The
Snapshots are an essential tool for media industry professionals and advisors seeking
an up to date overview of the size, structure and competitive environment of an
industry sector.
Contents
The Sector Snapshot contains: a description of the industry sector and its regulatory
environment; data and analysis on market size; market structure data including
information on reach and usage for leading players and products; and information
on major players.
The Snapshots are well illustrated with tables of data and charts; data is sourced
from leading, authoritative industry sources. They are typically 10-20 pages in length
and published in pdf format.
Download a sample Sector Snapshot from the Downloads page.
Industry expertise
As a specialist media research and advisory firm, Heernet Ventures publishes media
industry research which is comprehensive, up to date and insightful. In addition to its
industry reports and research, the company also operates the Global Media Market
Intelligence website (G2Mi.com) which carries a wide range of information and
analysis on the global media industry.
Reasons to buy
Whether the customer is seeking an overview of the market or quantitative data on
market size and structure, these Sector Snapshots provide the customer with the
essential analysis on a segment of the media industry in a single report. Current
customers include leading media companies, advertising agencies, investment
banks, consulting firms and private equity firms. Customers include JP Morgan,
Citibank, ChrysCapital, Egmont, Sony Corporation, Guardian Media Group, Dentsu,
Eniro, Bain & Co., KPMG, Morgan Stanley and Apax Partners.

5. To order this report,
please visit
shop.g2mi.com
We publish a wide range of reports and market data on the global media industry. Details
on the publications can be viewed at our online research shop (http://shop.g2mi.com). In
addition to our publications, we can undertake bespoke research and consulting
assignments for clients. Our client base includes leading media companies, private equity
firms and investment banks.
Contact details: Tel: +44 (0) 208 180 7223 | Email: service@g2mi.com | Offices in London and Gurgaon (India)