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Indian Telecoms Market
Industry Profile
August 2009




For information and analysis on the global media industry, visit G2Mi.com.
ABOUT THE AUTHOR
This report is published by Heernet Ventures Limited. The company provides research, analysis and advisory
services to the global media industry and operates the media industry research website, G2Mi.com. For further
details on Heernet Ventures, please visit the company website, heernet.com.




Published by:
Heernet Ventures Limited
Private Limited Company. Registered in England (No. 4829700)

Tel: +44 (0) 208 180 7223
Fax: +44 (0) 870 762 3014




© Heernet ventures limited 2009. All Rights Reserved.
All corporate logos, images and brands are copyright of the respective companies.


TERMS & CONDITIONS OF USE
Every attempt has been made to ensure that the information in this report is correct at the time of publication.
Heernet Ventures Limited and its Directors do not accept any liability for any errors or omissions within this
report. Unless specified, the views expressed in this report are purely those of the author.
The content of this report does not in anyway constitute investment advice or investment recommendations.
Heernet ventures limited does not provide investment advice or investment advisory services and is not regulated
by the Financial Services Authority (FSA) in the UK or any other financial services regulator in any other country.
The content of this report can not be reproduced without the written permission of the author.
This copy must not be circulated in either electronic or print format outside of the purchasing organisation.
Table of Contents

INVESTMENT CASE
OVERVIEW
CHALLENGES
MARKET OVERVIEW
OVERVIEW
MARKET SIZE AND STRUCTURE
MAJOR PLAYERS
REGULATORY ENVIRONMENT
INVESTMENT ACTIVITY
FIXED LINE TELECOMS
INTERNET SERVICE PROVISION
COMPANY PROFILES
AIRCEL
BHARTI AIRTEL
BSNL
HFCL
VODAFONE
IDEA CELLULAR
MTNL
RELIANCE COMMUNICATIONS
SISTEMA SHYAM TELESERVICES
SPICE COMMUNICATIONS
TATA TELESERVICES
Table of Figures

Figure 1) Number of mobile subcribers
Figure 2) Mobile subscribers, Net additions to April 2009
Figure 3) No. of mobile subscribers (by technology, 2004-08)
Figure 4) Value-added services revenue analysis (June 2008)
Figure 5) Mobile telecoms, change in ARPU by technology (2006–09)
Figure 6) Growth in fixed, mobile and PCO penetration
Figure 7) Growth in mobile penetration
Figure 8) Growth in mobile subscribers (Monthly data to April 2009)
Figure 9) Geographic segmentation of Indian telecoms market
Figure 10) Mobile telecoms, market share by technology (April 2009)
Figure 11) Mobile telecoms, market share by operator (April 2009)
Figure 12) Mobile telecoms, ARPU Analysis for GSM operators
Figure 13) Mobile telecoms, ARPU Analysis for CDMA operators
Figure 14) Indian conglomerates active in the telecoms market
Figure 15) Indian telecoms, Major player data table
Figure 16) Total telecoms licences issued (April 2009)
Figure 17) Telecoms policy targets
Figure 18) 3G licences by geography
Figure 19) Recent telecoms partnerships and joint ventures
Figure 20) Mergers and Acquisitions
Figure 21) Major fixed line telecoms operators
Figure 22) Number of Internet subscribers (2006-08)
Figure 23) Broadband usage by technology (Dec 08)
Figure 24) Internet subscription pricing (April 2009)
Figure 25) Aircel, Subscriber base (2006-09)
Figure 26) Aircel, Subscriber base (quarterly analysis to April 2009)
Figure 27) Aircel, Subscribers by circle (May 2009)
Figure 28) Aircel, Key management
Figure 29) Aircel, Shareholder analysis
Figure 30) Bharti Airtel, Summary financials
Figure 31) Bharti Airtel, ARPU (INR)
Figure 32) Bharti Airtel, Subscriber analysis (2004–09)
Figure 33) Bharti Airtel, Key management
Figure 34) Bharti Airtel, Shareholder analysis
Figure 35) BSNL, Summary financials
Figure 36) BSNL, Subscriber analysis (2006-09)
Figure 37) BSNL, Key management
Figure 38) HFCL, Summary financials
Figure 39) HFCL, Subscriber analysis (2006-09)
Figure 40) HFCL, Shareholder analysis
Figure 41) HFCL, Key management
Figure 42) Vodafone, Subscriber analysis (2007-09)
Figure 43) Vodafone, Summary financials
Figure 44) Vodafone, ARPU
Figure 45) Vodafone, Shareholder analysis
Figure 46) Vodafone, Key management
Figure 47) Idea Cellular, Summary financials
Figure 48) Idea Cellular, ARPU
Figure 49) Idea Cellular, Subscriber analysis (2006-09)
Figure 50) Idea Cellular, Subscriber analysis (quarterly data)
Figure 51) Idea Cellular, Market share by region (May 09)
Figure 52) Idea Cellular, Shareholder analysis
Figure 53) Idea Cellular, Key management
Figure 54) MTNL, Summary financials
Figure 55) MTNL, Subscriber analysis (2007-09)
Figure 56) MTNL, Subscriber analysis by platform (2007–09)
Figure 57) MTNL, Shareholder analysis
Figure 58) MTNL, Key management
Figure 59) Reliance Communications, Summary financials
Figure 60) Reliance Communications, key subsidiaries
Figure 61) Reliance Communications, Subscriber analysis (2007-09)
Figure 62) Reliance Communications, Subscriber analysis (quarterly data)
Figure 63) Reliance Communications, ARPU
Figure 64) Reliance Communications, Shareholder analysis
Figure 65) Reliance Communications, Key management
Figure 66) Shyam Telelink, Subscriber analysis (2007-09)
Figure 67) Shyam Telelink, Shareholder analysis
Figure 68) Shyam Telelink, Key management
Figure 69) Spice Communications, Summary financials
Figure 70) Spice Communications, Subscriber analysis (2007-09)
Figure 71) Spice Communications, Revenue and ARPU analysis
Figure 72) Spice Communications, Shareholder analysis
Figure 73) Spice Communications, Key management
Figure 74) Tata Teleservices (Maharastra), Summary financials
Figure 75) Tata Teleservices, Subscriber analysis (2007-09)
Figure 76) Tata Teleservices, Subscriber analysis (2007-09)
Figure 77) Tata Teleservices, Shareholder analysis
Figure 78) Tata Teleservices, Key management
The Indian telecoms industry is one of the most attractive telecoms markets in the world.         With
its double digit economic growth, large and growing population, India is one of the most exciting
destinations for investment in the telecoms segment. This report provides a comprehensive
overview of the Indian telecoms market covering the market size and structure of each of the
major segments (mobile, fixed line and internet access). It also includes detailed profiles of all the
leading Indian telecoms operators including Bharti Airtel, Vodafone, Idea, BSNL and Reliance.


Introduction
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Contents
The profiles contain: an economic and demographic country overview; historic and current adspend
analysis by media; descriptions of the key industry segments such as television, newspapers, radio,
magazines and online media. For each industry segment, there is market size and structure data
including information on reach and usage for leading players and products.

Industry Expertise
As a specialist media research and advisory firm, Heernet Ventures publishes media industry
research which is comprehensive, up to date and insightful. In addition to its industry reports and
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Indian Telecoms Market

  • 1. Indian Telecoms Market Industry Profile August 2009 For information and analysis on the global media industry, visit G2Mi.com.
  • 2. ABOUT THE AUTHOR This report is published by Heernet Ventures Limited. The company provides research, analysis and advisory services to the global media industry and operates the media industry research website, G2Mi.com. For further details on Heernet Ventures, please visit the company website, heernet.com. Published by: Heernet Ventures Limited Private Limited Company. Registered in England (No. 4829700) Tel: +44 (0) 208 180 7223 Fax: +44 (0) 870 762 3014 © Heernet ventures limited 2009. All Rights Reserved. All corporate logos, images and brands are copyright of the respective companies. TERMS & CONDITIONS OF USE Every attempt has been made to ensure that the information in this report is correct at the time of publication. Heernet Ventures Limited and its Directors do not accept any liability for any errors or omissions within this report. Unless specified, the views expressed in this report are purely those of the author. The content of this report does not in anyway constitute investment advice or investment recommendations. Heernet ventures limited does not provide investment advice or investment advisory services and is not regulated by the Financial Services Authority (FSA) in the UK or any other financial services regulator in any other country. The content of this report can not be reproduced without the written permission of the author. This copy must not be circulated in either electronic or print format outside of the purchasing organisation.
  • 3. Table of Contents INVESTMENT CASE OVERVIEW CHALLENGES MARKET OVERVIEW OVERVIEW MARKET SIZE AND STRUCTURE MAJOR PLAYERS REGULATORY ENVIRONMENT INVESTMENT ACTIVITY FIXED LINE TELECOMS INTERNET SERVICE PROVISION COMPANY PROFILES AIRCEL BHARTI AIRTEL BSNL HFCL VODAFONE IDEA CELLULAR MTNL RELIANCE COMMUNICATIONS SISTEMA SHYAM TELESERVICES SPICE COMMUNICATIONS TATA TELESERVICES
  • 4. Table of Figures Figure 1) Number of mobile subcribers Figure 2) Mobile subscribers, Net additions to April 2009 Figure 3) No. of mobile subscribers (by technology, 2004-08) Figure 4) Value-added services revenue analysis (June 2008) Figure 5) Mobile telecoms, change in ARPU by technology (2006–09) Figure 6) Growth in fixed, mobile and PCO penetration Figure 7) Growth in mobile penetration Figure 8) Growth in mobile subscribers (Monthly data to April 2009) Figure 9) Geographic segmentation of Indian telecoms market Figure 10) Mobile telecoms, market share by technology (April 2009) Figure 11) Mobile telecoms, market share by operator (April 2009) Figure 12) Mobile telecoms, ARPU Analysis for GSM operators Figure 13) Mobile telecoms, ARPU Analysis for CDMA operators Figure 14) Indian conglomerates active in the telecoms market Figure 15) Indian telecoms, Major player data table Figure 16) Total telecoms licences issued (April 2009) Figure 17) Telecoms policy targets Figure 18) 3G licences by geography Figure 19) Recent telecoms partnerships and joint ventures Figure 20) Mergers and Acquisitions Figure 21) Major fixed line telecoms operators Figure 22) Number of Internet subscribers (2006-08) Figure 23) Broadband usage by technology (Dec 08) Figure 24) Internet subscription pricing (April 2009) Figure 25) Aircel, Subscriber base (2006-09) Figure 26) Aircel, Subscriber base (quarterly analysis to April 2009) Figure 27) Aircel, Subscribers by circle (May 2009) Figure 28) Aircel, Key management Figure 29) Aircel, Shareholder analysis Figure 30) Bharti Airtel, Summary financials Figure 31) Bharti Airtel, ARPU (INR) Figure 32) Bharti Airtel, Subscriber analysis (2004–09) Figure 33) Bharti Airtel, Key management Figure 34) Bharti Airtel, Shareholder analysis Figure 35) BSNL, Summary financials Figure 36) BSNL, Subscriber analysis (2006-09) Figure 37) BSNL, Key management Figure 38) HFCL, Summary financials Figure 39) HFCL, Subscriber analysis (2006-09) Figure 40) HFCL, Shareholder analysis Figure 41) HFCL, Key management Figure 42) Vodafone, Subscriber analysis (2007-09) Figure 43) Vodafone, Summary financials Figure 44) Vodafone, ARPU Figure 45) Vodafone, Shareholder analysis Figure 46) Vodafone, Key management Figure 47) Idea Cellular, Summary financials Figure 48) Idea Cellular, ARPU Figure 49) Idea Cellular, Subscriber analysis (2006-09) Figure 50) Idea Cellular, Subscriber analysis (quarterly data) Figure 51) Idea Cellular, Market share by region (May 09) Figure 52) Idea Cellular, Shareholder analysis
  • 5. Figure 53) Idea Cellular, Key management Figure 54) MTNL, Summary financials Figure 55) MTNL, Subscriber analysis (2007-09) Figure 56) MTNL, Subscriber analysis by platform (2007–09) Figure 57) MTNL, Shareholder analysis Figure 58) MTNL, Key management Figure 59) Reliance Communications, Summary financials Figure 60) Reliance Communications, key subsidiaries Figure 61) Reliance Communications, Subscriber analysis (2007-09) Figure 62) Reliance Communications, Subscriber analysis (quarterly data) Figure 63) Reliance Communications, ARPU Figure 64) Reliance Communications, Shareholder analysis Figure 65) Reliance Communications, Key management Figure 66) Shyam Telelink, Subscriber analysis (2007-09) Figure 67) Shyam Telelink, Shareholder analysis Figure 68) Shyam Telelink, Key management Figure 69) Spice Communications, Summary financials Figure 70) Spice Communications, Subscriber analysis (2007-09) Figure 71) Spice Communications, Revenue and ARPU analysis Figure 72) Spice Communications, Shareholder analysis Figure 73) Spice Communications, Key management Figure 74) Tata Teleservices (Maharastra), Summary financials Figure 75) Tata Teleservices, Subscriber analysis (2007-09) Figure 76) Tata Teleservices, Subscriber analysis (2007-09) Figure 77) Tata Teleservices, Shareholder analysis Figure 78) Tata Teleservices, Key management
  • 6. The Indian telecoms industry is one of the most attractive telecoms markets in the world. With its double digit economic growth, large and growing population, India is one of the most exciting destinations for investment in the telecoms segment. This report provides a comprehensive overview of the Indian telecoms market covering the market size and structure of each of the major segments (mobile, fixed line and internet access). It also includes detailed profiles of all the leading Indian telecoms operators including Bharti Airtel, Vodafone, Idea, BSNL and Reliance. Introduction Heernet Venture’s Country Profiles provide a comprehensive assessment of a country’s media industry. The profiles are an essential tool for media industry professionals and advisors seeking an up to date overview of the size, structure and competitive environment of a country’s media industry. Contents The profiles contain: an economic and demographic country overview; historic and current adspend analysis by media; descriptions of the key industry segments such as television, newspapers, radio, magazines and online media. For each industry segment, there is market size and structure data including information on reach and usage for leading players and products. Industry Expertise As a specialist media research and advisory firm, Heernet Ventures publishes media industry research which is comprehensive, up to date and insightful. In addition to its industry reports and research, the company also operates the Global Media Market Intelligence website (G2Mi.com) which carries a wide range of information and analysis on the global media industry. Reasons to buy These profiles are ideal for customers seeking a comprehensive overview of the media industry in a particular country. They provide the customer with complete country analysis in a single report. Current customers include leading media companies, investment banks, consulting firms and private equity firms. Customers include JP Morgan, Citibank, ChrysCapital, Egmont, Sony Corporation, Guardian Media Group, Dentsu, Eniro, Bain & Vo., KPMG, Morgan Stanley and Apax Partners.
  • 7. To order this report, please visit shop.g shop.g2mi.com or call +44 208 180 7223 We publish a wide range of reports and market data on the global media industry. Details on the publications can be viewed at our online research shop (shop.g2mi.com). In addition to our publications, we can undertake bespoke research and consulting assignments for clients. Our client base includes leading media companies, private equity firms and investment banks. Contact details: Tel: +44 (0) 208 180 7223 | Email: service@g2mi.com | Offices in London and Gurgaon (India)