We made this presentation as a call to action for marketers to get involved in the fight against poverty. Not by "donating more" (though this never hurts) yet by helping to figure out business models which makes it possible to do good and make money. Imho this is the only way "serious money" will go to poverty alleviation.

1. Marketing Challenge: Can We Profit from Poverty
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2. FUTURELAB
Over 1 billion people have to survive on less than $1 a day

3. We all agree this is wrong, which is why many
donate when and where they can.
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4. Yet charity (and guilt) have their limits …
• Would you leave your job for “real work” in Africa
• Would you allow your pension fund to go “all out” in
helping South American farmers?
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5. Al Gore showed us the colour of money was green.
Now poverty needs a business model with a clear ROI
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6. “Proof of Concept” exists

7. What is needed now is “scale” and “capital”
Peru’s poor own $65-70 billion in assets. Anyone playing?
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8. FUTURELAB
Marketers of the world unite ...
Build the business case for poverty

9. GROW THE MOVEMENT
Analyse the Data
Find the Insights
Write Reports
Present
Blog
Tag your Friends
Comment
Spread the Word
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10. FUTURELAB
Every day, tens of thousands die
because of bad marketing. Let’s stop it