1. H u m a n R e s o u r c e s D e p a r t m e n t
Importance of
Communication in
Business
By : Furrukh Ali Baig
Client Services Associate,
Ovrod Karachi,
Pakistan.
0092-345-3037418

2. H u m a n R e s o u r c e s D e p a r t m e n t
What communication is ?
• Activity of conveying information through the exchange of
thoughts.
• A process by which information is exchanged between
individuals through a common system of symbols
The basic purpose of communication is to inform, educate and
entertain people

3. H u m a n R e s o u r c e s D e p a r t m e n t
Communication
Verbal
Written Oral
Non-Verbal
Formal Informal

4. H u m a n R e s o u r c e s D e p a r t m e n t
Types of communication
• Non-verbal Communication
• Nonverbal communication is the sending or receiving of wordless
messages. Such as
• gesture
• body language,
• posture,
• tone of voice or
• facial expressions
Nonverbal communication is all about the body language of
speaker.
• Verbal Communication
• Verbal communication refers to the form of communication
which is done by word of mouth and a piece of writing

5. H u m a n R e s o u r c e s D e p a r t m e n t
Law for Verbal communication
-KISS-
Keep it short & simple

6. H u m a n R e s o u r c e s D e p a r t m e n t
Types of Verbal Communication
Oral Communication
In oral communication, Spoken words are used
• Keep in mind :
• pitch,
• volume,
• speed
• clarity of speaking.

7. H u m a n R e s o u r c e s D e p a r t m e n t
Types of Verbal Communication
Advantages of Oral Communication
• It brings quick feedback.
• In a face-to-face conversation, by
reading facial expression and body
language one can guess whether he/she
should trust what’s being said or not.

8. H u m a n R e s o u r c e s D e p a r t m e n t
Types of Verbal Communication
Disadvantage of oral communication
•In face-to-face discussion, user is
unable to deeply think about what he
is delivering.

9. H u m a n R e s o u r c e s D e p a r t m e n t
Types of Verbal Communication
Written Communication
In written communication, written
signs or symbols are used to
communicate. A written message may
be printed or hand written. In written
communication message can be
transmitted via email, letter, report,
memo etc.

10. H u m a n R e s o u r c e s D e p a r t m e n t
Written Communication is most
common form of
communication being used in
business.
So, it is considered core among business
skills.

11. H u m a n R e s o u r c e s D e p a r t m e n t
How to start a Business email
• Suppose “ E” is for Expression in word E-Mail.
• Start email by saying,
“Dear Sir/Madam” receiver is unknown.
OR
“Dear Mr Farhan” receiver is known.
OR
“Dear Team”
receivers are multiple.
• Greet the receiver by saying
“Good day to you”
OR
“Hope you be doing fine”
OR
“I hope all is good at your end”

12. H u m a n R e s o u r c e s D e p a r t m e n t
How to convey the message in
email
• AGAIN KISS – Keep it short and simple.
I am sending you this e-mail to inquire if ... “
OR
If you are replying to an e-mail, you could start with, "Thank
you for your (recent) e-mail. I am sorry for the delay in replying
to you, but I am pleased to inform you ... “

13. H u m a n R e s o u r c e s D e p a r t m e n t
How to end a business email
Be polite and try to make a smiling ending, by saying:
× I will be waiting for your response ASAP.
 Please do let me know by when I can expect to
have it.
 Do let me know your suggestions in this regard.
 I hope to see your response /feedback in next few
hours / days.

14. H u m a n R e s o u r c e s D e p a r t m e n t
Common mistakes
• Not including the email thread in your reply.
• Not using a professional account.
(love4all@yahoo.com)
• Not replying to all.
• Cc'ing the world.
• Rambling. (plz, u, tc,ur)
• Writing unprofessionally. (I want to inform to you).
• Creating unnecessary back-and-forth.

15. H u m a n R e s o u r c e s D e p a r t m e n t
Advantages of Written Communication
• The more you know the receiver the shorter the email
will be.
• Messages can be edited and revised many time before it
is actually sent.
• Written communication provide record for every
message sent and can be saved for later study.
• A written message enables receiver to fully understand it
and send appropriate feedback.

16. H u m a n R e s o u r c e s D e p a r t m e n t
Disadvantages of WrittenCommunication
• Unlike oral communication, Written
communication doesn’t bring instant
feedback.
• It take more time in composing a written
message as compared to word-of-mouth.
and number of people struggles for writing
ability.

17. H u m a n R e s o u r c e s D e p a r t m e n t
Consequences of sending an
improper business email
• Productivity sapper
• Poor impressions
• Lack of Control
• Falling into the wrong hands
• Career limiting

18. H u m a n R e s o u r c e s D e p a r t m e n t
Bad Business Email - Example

19. H u m a n R e s o u r c e s D e p a r t m e n t
Benefits of business communication
•Best opportunity to make an
outstanding first impression.
•Using powerful words, images and
messages, business professionals can
craft strong internal relationships.
•Better interpersonal interactions.
•Better for conflict management.

20. H u m a n R e s o u r c e s D e p a r t m e n t
7C’s of communication

21. H u m a n R e s o u r c e s D e p a r t m e n t
Thank You
Q &A ?
By : Furrukh Ali Baig
Client Services Associate,
Ovrod Karachi,
Pakistan.
0092-345-3037418