14. “Motrin screwed up. It happens. But in
today’s world of Social Media, the place they
really screwed up was in not monitoring what
people were saying about the brand. This PR
disaster is happening underneath their nose
and no one on the brand is responding. Not
their advertising agency, not their Public
Relations group and not the brand itself. ”
Congratulations Motrin. You just proved why every brand needs to understand Social Media
http://www.hardknoxlife.com/2008/11/16/congratulations-motrin-you-just-proved-why-every-brand-needs-to-understand-social-media/