View Video of presentation http://youtu.be/auysVnpvoBw Facebook's recent conversion to Timeline provides a great way to have churches and ministries engage with their members on this powerful social media platform. For more information or to have a custom facebook cover page created contact us at facebook.com/fullestextentmedia or call 888-674-9407.
1. Churches and Christian Ministry Edition
By Lee Fuller | Phone: 888-674-9407
Lee@FullestExtentMedia.com | www.FullestExtentMedia.com
2. FACEBOOK CONTINUES TO GROW IN 2012
850 million monthly active users
483 million daily active users
425 million monthly active users who’ve used
Facebook on mobile devices
Available in more than 70 languages
Accounts for more than 95% of social
networking time on the web
Your Members are on Facebook!
3. THE NEW TIMELINES LAYOUT
Introduced to Pages on Feb. 29th
All pages switch to the new Timeline layout on
March 31st.
Many new changes such as no default landing
page, bigger custom page width, large cover
image plus many more
7. COVER IMAGE RESTRICTIONS
851 x 315 pixels (min. 399 pixels wide)
Make it stand out; represent your brand well
NO – Price or purchase info
NO – Contact info such as website, phone
numbers, address
NO – Like or Share references
NO – Calls to Action i.e Click Like, Send a
message
10. PROFILE PICTURE
180 x 180 pixels – gets resized to 32 x 32
pixels within posts
Follows you around Facebook and the Web
Should be your logo, brand, product or
spokesperson
If your brand is you, use a headshot
Can be creatively combined with your Cover
Image.
Works best if picture is a square.
12. ABOUT SECTION
155 characters long
Good to include URL (best to start with http://
to make it clickable)
If URL is too long, use shortening service (bit.ly)
Should describe your ministry or what you do
Entire box is automatically
linked to your Info page
13. APP DISPLAY
Only 4
displayed
–users must click the drop down / more arrow
1st one – photos, can’t be changed; others can –
make good use of this prime real estate
Thumbnail is customizable – 111 x 74 pixels
Choose thumbnails that encourage the user to
click
14. HIGHLIGHT FEED
Allows users ability to choose how
they interact with your page
Highlights – what FB deems most
important
Posts by Page – only admins’ posts shown
Posts by Others – everyone except admins’
posts. Allows users to see what others are
saying about your ministry
15. TIMELINE NAVIGATION
Allows users to easily navigate your page by
date
Since users can now dig deeper into your page’s
history, make sure you prune your page
Go through each date in your page’s past and
ask,“Does this represent my ministry the way I
want it to?”
16. TIMELINE NAVIGATION CONT’D
Statistics box appears at the end of
each month
Shows what / who the page has
liked, how many likes the page has
and how many people are “talking
about this” i.e. shows the engagement with your
page.
17. ACTIVITY FEED
Activity Feed is the new Wall
Facebook’s Edgerank algorithm decides which
stories are to be displayed and which are to be
hidden.
Admins can change / edit any post with the
little pencil icon at the top right of all posts.
Admins can also disable posting for specific
fans in case someone starts spamming or
making inappropriate posts on your page.
18. PIN POSTS
Pinning posts keeps it at the top of your activity
feed for 7 days
Use it for important updates,
contests, announcements etc
Add links and additional info in
the description
Pin posts by clicking pencil icon
at the top right of the post
19. FRIEND FEED
Focuses on highlighting the users’ friends’
interaction with the page.
Shows interaction from your fans’ friends
Increases social proof
Feature can be turned off
in admin panel
20. MILESTONES
Used to highlight important dates & events
Admins set the date of milestones which enter
the timeline at that date
Milestones hold more weight in FB’s algorithm
so they will appear in more fans’ newsfeeds
Use for new building opening,
New Pastor’s, Large Events, when
you Church was founded, etc.
21. STARRED STORIES
Similar to Milestones but not as big of an event
Any post can be starred so that it stands out
Stretch to fill up entire page (both sides)
Dates can be changed so they
appear where you want
them to in your page’s
timeline
22. PRIVATE MESSAGE
Fans and non-fans can send messages to pages
This feature can be turned on or off
Pages can only respond – not initiate a
conversation
Pages can only send 2 messages back for every
1 received
Not to be used to sell – use it to build trust and
relationships with your fans
23. ADMIN PANEL
Appears at the top of your page
Can be hidden from view
Allows for quick access to
stats such as notifications,
likes, messages and Insights
Also where you edit your
page info and settings
24. ACTIVITY LOG
Allows admins to see page activity broken down
by category
Provides admins with easy access to all parts of
their page
25. WRAP UP
Timelines became mandatory as of March 31st
2012.
Default landing pages / welcome tabs do NOT
exist inside the new timelines layout
All apps should function as normal
Custom page sizes have increased to 810 pixels
wide
Embrace the changes or become obsolete!
26. FB Timeline Conversion Special Offer!
Receive a Custom Designed Facebook Cover
and Profile Image for Your Ministry.
Price $135 Conversion Special $97 (28% Off)
Receive a Custom FB Cover and Profile Image
Plus One Custom App (Videos, Like/Reveal
Tabs, or Website Info Page)
Price $195 Conversion Special $145 (26% Off)
Bonus: Receive a 1 hr Phone Consultation for
Strategies to Boost your Facebook Ministry and
Fan interaction! 26
27. FB Timeline Conversion Special Offer!
Contact Information
Facebook.com/FullestExtentMedia
Call 813-442-4609 or 888-674-9407
www.FullestExtentMedia.com/Contact
Receive a Custom Designed Facebook Cover
and Profile Image for Your Ministry. $97
Receive a Custom FB Cover and Profile Image
Plus One Custom App (Videos, Like/Reveal
Tabs, or Website Info Page) $145
Impact Lives Through Facebook Ministry Now!!
Discounts only good for first 25 Orders don’t Miss Out!! 27
