Live Nation Proposal

1. One Nation Under Music
Courtney Wheeler, Katie Mosier, Keenan Matthews, April Howard
Wednesday, November 13, 2013

2. Live Nation Overview
Largest live entertainment company
worldwide
4 subsidiaries
250 million fans in 47 countries
Own, operate, have booking rights for
and/or have equity in 139 venues
Wednesday, November 13, 2013

3. Environmental Scanning
139 venues in 6 countries
2,300 artists
Fluctuating common stock prices
Largest ticketing network due to 250
million fans
800 sponsors
Wednesday, November 13, 2013

4. External Analysis
Bigger national brands, local promoters
and local venues
Text
Competition with sports leagues
Ticketmaster merger
Mobile app
http://sweepstakesmama.com/wp-content/uploads/2012/07/livenation.jpg
Public safety due to recent history
Wednesday, November 13, 2013

5. Challenges
High turnover rate of employees leaving
decrease in ticket sales
Tickets being lost at will call
Travel plans too expensive from different
companies and websites
Wednesday, November 13, 2013

6. Solution
Improve ticket sales by offering Concierge Package
Make it easier for fans to access all of travel plans
and reservations
Tickets will not be lost at will call-will be available on
Live Nation app
Wednesday, November 13, 2013

7. Effects of Solution
Acquiring new venues
Research and development
Acquiring new artists
Wednesday, November 13, 2013

8. Effects of Marketing
Marketing department revamp marketing ploy
Solution communicated to customer by Live Nation and
the partner’s websites, social media, and mobile app
Concierge Package
Paperless ticket
Combined itineraries for air travel, hotel, rental car
and venue/concert information
Wednesday, November 13, 2013

9. Legal Factors
Name and package belong to Live Nation
Insure that we get proper licenses to use names and
likenesses of partners on concierge package
Third party misuse of concierge package/false
advertising
Wednesday, November 13, 2013

10. Ethical
Rules and code of conduct will confer from the website to
the new concierge package
Wednesday, November 13, 2013

11. Proposed
Investment
ROI
Investment Per 100 Tickets
$1,294,100.00
$1,801,900.00
Wednesday, November 13, 2013

12. 3 Year Timeline
Wednesday, November 13, 2013

13. Evaluation Strategy
Tasks to be distributed with monthly goals set
Weekly meetings to strategize and update on progress
Wednesday, November 13, 2013