Fronteer Strategy provides a tool called Elevator to validate and enrich concepts through co-creation with expert consumers. Elevator is a half-day session that facilitates an interactive dialogue to provide strategic recommendations and concrete ideas to take concepts to the next level. It has been used successfully for brands like Bugaboo to validate and develop new propositions. Elevator recruits handpicked participants through expert connectors to fit the specific needs of each challenge.

1. Fronteer Strategy
Elevator Validation & Co-creation
- Flyer
Amsterdam, 2012
FRONTEER
STRATEGY
I N N OVAT I O N.
C O - C R E AT I O N.
B R A N D D E V E L O P M E N T.

2. Elevator
What is Elevator?
A compact tool to validate & enrich your concept in
co-creation with hand-picked users and expert consumers
WHY ELEVATOR? WHY CO-CREATION?
๏ One half-day pressure cooker for insights & inspiration
๏ Compact, structured, interactive & engaging
๏ Have a real dialogue with your consumers
๏ Concrete results & ideas, strategic recommendations
๏ Create solid ground to take your concept to the next level
๏ Works for Brand propositions, Innovations, Campaigns,
Products, Services, Apps, etc.
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 2

3. Elevator
What Elevator looks like
Worksheets adjusted to country
Enrich & co-create
Validation
Qualitative & Quantitative input
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 3

4. Elevator
Where we’ve been
Amsterdam Mexico City
Mumbai Los Angeles
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 4

5. Elevator case
Bugaboo Donkey validated & enriched with urban parents
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 5 Red Dot Design Award winner 2011

6. Elevator case
Moms & dads in NL & USA created a new proposition for the
Bugaboo Donkey, which was successfully launched in 2010
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 6

7. Elevator
How we work
A typical Elevator process takes 6 weeks from start to finish,
resulting in valuable insights, improvements & new ideas
1. PREPARATION 2. VALIDATE & ENRICH 3. REPORTING
4 Weeks lead-time 3 - 6 hrs Elevator Session Presentation, summary &
1 Kick-off Validation & Co-creation write-up after 2 weeks
Focus: Focus: Focus:
- Analysis - Open & strategic discussion - Concrete next steps
- Participant recruiting - Clear questioning - So-what
- Customised session set-up - Plenary & sub-groups - Strategic recommendations
- Clear concept demonstration - Concrete improvements - Keep discussion going online
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8. Elevator
A 3-phase process
An Elevator session consists of three main phases:
SHARE VALIDATE CO-CREATE
Expert consumers Expert consumers Expert consumers
share their vision give feedback on suggest improvements
on topic at hand existing concept & discuss other ideas
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9. Elevator
Who are our expert consumers?
Elevator participants are handpicked by our expert connectors
to fit a specific profile, depending on the challenge, e.g.:
HEAVY MOBILE YOUNG
COFFEE SAVVY BLOGGING
DRINKERS STUDENTS MOMS
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10. “Fronteer’s open mindedness adds
value because co-creating the future
can only be done by being open for
the unknown, new combinations and
new ways of working”
- Manager Global Design & Concept Heineken
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 10

11. Please contact us for
Elevator requests & details
Our project fees include:
Preparation, analysis, recruiting, tailor-made session,
set-up, moderation, reporting, strategic
recommendations, venue, incentives
info@fronteerstrategy.com
+31 (0) 20 475 0555
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT.

12. Find our current
co-creation challenges at
www.fronteerstrategy.com/challenges
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT.

13. We help brands to
innovate. Successfully
Get fresh
perspectives
Create a mandate
Develop to change
compelling
Bring energy
concepts
& momentum
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 13

14. FRONTEER www.fronteerstrategy.com
STRATEGY @fronteerstrat
I N N OVAT I O N.
C O - C R E AT I O N. www.facebook.com/fronteerstrategy
B R A N D D E V E L O P M E N T.