This presentation is for ambitious brand- and marketing teams interested in a fresh perspective. A great introduction to the Fronteer way of working and inspiration from real world best practices across industries.

1. Fronteer Strategy
THE SECRETS OF SUCCESSFUL
BRANDS IN 60 MINUTES
- Flyer 2012 nd mo
d el
bra
’s
duc ing 5A
‣ Intro es
iri ng cas ca tegori
es
‣ Insp across ns
ings positio u
FRONTEER ‣ Learn ccessful pro o
su ene fit to y
STRATEGY ‣ Build it be of b
I N N OVAT I O N. ‣ Ho w can
C O - C R E AT I O N.
B R A N D D E V E L O P M E N T.

2. In 60 minutes, we would like to share
our ideas on what makes some
brands more compelling than others
-
and we will introduce a useful new
model for marketing teams to give
direction to their efforts
2

3. 60
Minutes
This is what people ask us
How can I create a unique &
compelling brand story?
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 3

4. 60
Minutes
What will you learn?
5 A’s Lighthouse model
AFFINITY
ARTISANAT
ASPIRATION
AUTHENTICITY Inspiring cases
AUTHORITY
Learnings across categories
Build successful propositions
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 4

5. Why?
“ This is an orange.
An orange is an orange.
It’s ‘just’ an orange.
Unless of course,
if it’s a Sunkist orange”
- David Aaker -
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 5

6. A recent example of our work
What stories to tell in retail?
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 6

7. A recent example of our work
We supported Nike’s local key account teams in the
development of ‘stories to tell’ about their brand
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 7

8. Interested?
Please contact us for details
martijn@fronteerstrategy.com
james@fronteerstrategy.com
+31 (0) 20 475 0555
This presentation is for ambitious brand- and
marketing teams interested in a fresh
perspective.
A great introduction to the Fronteer way of
working and inspiration from real world best
practices across industries.
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT.

9. About Fronteer
Fronteer Strategy is an Amsterdam-based consulting firm.
We help brands to innovate. Successfully.
We are one of the global experts in expert & consumer co-creation with a
proven track-record and a list of global clients that work with us on a
continuous basis.
Our co-creation methodologies are regularly applied for generating
breakthrough solutions to complex, urgent and/or strategic matters.
9

10. “The insights gained from our
Lighthouse model workshop now form
the basis for our new marketing
campaign, improved service and
overall strategy as a premium brand”
- CEO XS4ALL
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 10

11. FRONTEER www.fronteerstrategy.com
STRATEGY @fronteerstrat
I N N OVAT I O N.
C O - C R E AT I O N. www.facebook.com/fronteerstrategy
B R A N D D E V E L O P M E N T.