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Getting the Governance You
Deserve!
Strategies to Invest in Board Leadership for
Sustainability and Growth

Presenters:
Melanie & Jason Friedman, Friedman Associates
Friedman Associates
• Our mission is to help MDOs and CDFIs to achieve your vision
for a sustainable and economically vibrant community – and
demonstrate the results that lead to increased funding and
long-term success.
• Areas of specialization include:









Product development and staff training in microfinance and
business development services
Developing systems for client tracking and program performance
Market Analysis and Capital Gap Analysis
Strategic planning
Board development
Fund development strategies
CDFI Certification and TA/FA Applications
What is Sustainability?
“Most CDFIs view sustainability as balancing a
focus on mission, organizational capacity and
capitalization such that a CDFI can sustain or
increase it's impact over time.”
Mary Reynolds Babcock Foundation, CDFIs: A Study on Growth and
Sustainability, June 2011
The Role of Governance in Sustainability
• A critical piece of the "sustainability puzzle" is
leadership, especially your Board of Directors.
• Demands for self-sufficiency and the need to
demonstrate mission-driven success prompts us to take
deliberate steps to increase the active governance of
our organizations and ensure for our own renewal and
development.

• In a recent study of CDFIs by the Mary Reynolds Babcock
Foundation, half of the ED’s surveys cited smart,
committed staff and board members as the most
essential catalysts for their own past growth.
4
You can avoid this…

“The motion has been made and seconded
that we stick our heads in sand”

“Perhaps it would help if I go over it one
more time”
Key Questions/Issues

• Our CDFI is changing and evolving but our Board has
not. How do we make the transition?
• How do you encourage more active board engagement?
• What is the process to build the capacity of our board?

• What tools can we use?
Our Agenda for Today
• Board Roles and Responsibilities
 Normal Evolution of Nonprofits & Impact on Board Roles
 Board Member Job Description & Annual Agreement
 Differentiating Between Board & Staff Roles

• Ongoing Board Development
 Identifying Board Development Needs Through SelfAssessment
 Board Tool Needed for Excellent Governance
 Board Composition, Recruitment & Training
7
I. Board Roles and
Responsibilities
Basic Roles and Responsibilities
• Define, protect and advance the mission
• Organizational ambassadors

• Safeguard assets (human, financial, property)
• Recruit, hire, support & review the ED
• Ensure adequate resources to carry out the mission
Nonprofit Organizational Lifecycle Model

Sustain
MATURE
STAGNANT
Renew

ADOLESCENT

DEFUNCT

START UP
Normal Evolution of Nonprofits & Impact on
Board Roles

Stage I:
Organizing Board
Tend to be one of
two types: (1)
Following a founder
and passive or (2) a
group actively
working to get the
organization up and
running as hands-on
workers.

Stage II:
Governing Board
Board & staff
relations are better
balanced with board
focusing more on its
governance role,
establishes
committees to
organize the board's
work with focus on
policy & strategy .

Stage III:
Institutional
Board
Tends to be large
and shift to focus on
members with
capacity to give or
provide access to
funders.
Governance role is
well established &
formal.
Organization V. Board
Mode

Organization

Board

Start-Up

Establish programs, secure Hands-on, operational, focused
funding, prove viability
on Mission & program delivery

Adolescence Additional paid staff, grow Less day-to-day, various
community awareness
committee formation to fill
staffing gaps
Mature

Strategic growth,
improved operations,
diverse fundraising

Shift to governance/strategy
focus. Fundraising and board
recruitment become priority

Decline

Shift in community needs,
loss of funding, lack of
strategy or vision

Disengaged board or
disagreement on organizational
future, high-turn over
Lifecycle and Governance
• Good governance is understanding where your
organization falls in its cycle of development and how
to build capacity along the way.
• Board members and executive staff must work together
to articulate a vision for the organization at every stage
of the nonprofit’s life and find the best ways to make it
a reality.
• The role of the board will change in the organization’s
lifecycle. Accept it! Embrace it! Plan for it!
How Do You Make the Transition?
Phase

Board Roles

Start-Up

Clarify board member roles, responsibilities;
Create formal governance structure

Adolescence

Formalize board recruitment process;
Develop orientation & mentor program; Focus
on policies

Mature

Institute an annual board evaluation
Enhance board fundraising capacity
Enhance board committee structure

Decline

Re-energize or develop new board
Explore partnerships with others
Engage third party to mediate conflicts
“What I am I supposed to do on
this board?”
Tool: The Ultimate Board Member Job
Description and Annual Agreement
Board Member Job Description &
Annual Agreement
• Regardless of where you are in the
life cycle, it is critical that you have
a detailed board member job
description.
• Sample job description and annual
agreement.
• The job description is a tool for
engagement with board members.
• Identifies board responsibilities and
staff support.
Work towards…..
• Committees have chairs, job descriptions and work plans
with deadlines like staff.
• Each committee has a staff liaison.
• The Vice-Chair is responsible for obtaining committee
reports for Board meetings.
• The Executive Committee develops board meeting
agendas with ED.
• The Chair, and not the ED, holds board members
accountable for their work and meets with them
individually each year to review performance.
• The board conducts a self-assessment periodically.
How Do You Make
the Transition?
II. Ongoing Board Development
How Do We Take Care of Ourselves?
Familiar?
• Lack of participation,
engagement
• Forgetfulness

• Weak leadership
• Drama/Gossip
• Great ideas, no follow
through

• Founder Syndrome
• Micro-management
• Stray from the core
• Lack of time
• Lack of understanding
I.D. Board Development Needs Through
Self-Assessment
• Establish a baseline in the
attitudes, perceptions and
experiences about board
participation and
functioning.
• We recommend an
anonymous board survey.
• Visual results

•
•
•
•
•
•
•
•
•
•
•
•

Board and staff roles
Policy making practices
Planning practices
Fiscal management practices
Fund raising practices
Board structure and practices
Board committees
Board meetings
Board Membership & Orientation
Board-Executive Relationship
Monitoring & Evaluation Practices
External Relations
The Tool for Excellent Governance
• Board Policy Manual (BPM): A thorough and
easy-to-use manual of board policies to orient
new board members and for continuous
education of existing board members.
• Orientation handbook that provides useful
information about the organization, board
structure and operations, and fellow board
members and staff.
• Indispensable working tool and a central resource
about the organization and the board.
Why the BPM?
• Efficiency of having all on-going board policies in one
place
• Ability to quickly orient new board members to
current policies.
• Elimination of redundant, or conflicting, policies over
time.
• Ease of reviewing current policy when considering
new issues.
• Clear, pro-active policies to guide the board and
staff.
Board Development Cycle
Board Composition, Recruitment & Training
Board Development Cycle: Board
Composition, Recruitment & Training
• The Board Development Cycle: A basic responsibility of
the board is to ensure its own renewal and
development. The board development cycle is one way
of describing the key steps in this process.
• Year round process.
Develop a Board Profile
• Develop a profile of the skills, qualities and knowledge
that the board will need in order to address the
challenges facing the organization in the next few
years.
• The board profile is a way of translating the
organization's strategic goals and priorities into a
description of the kinds of people who are needed for
the board.
• Please note that a board profile is much easier to
create if the organization has a vision and a strategic
plan. It is recommended that a board profile be
reviewed annually.
Create an Annual Board Calendar
• Governing boards have an annual agenda of things to
accomplish.
• Creating a work plan or annual calendar can help a
board get organized and manage its responsibilities
effectively.
• To get started, think about which activities are ongoing
and regular, which are annual, and which need
attention only occasionally.
• Take your board activities and procedures and map out
on the calendar.
For more information
Jason Friedman, Principal
Friedman Associates
www.friedmanassociates.net
jasonj@friedmanassociates.net
319-341-3556

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Getting the Governance you Deserve!

  • 1. Getting the Governance You Deserve! Strategies to Invest in Board Leadership for Sustainability and Growth Presenters: Melanie & Jason Friedman, Friedman Associates
  • 2. Friedman Associates • Our mission is to help MDOs and CDFIs to achieve your vision for a sustainable and economically vibrant community – and demonstrate the results that lead to increased funding and long-term success. • Areas of specialization include:        Product development and staff training in microfinance and business development services Developing systems for client tracking and program performance Market Analysis and Capital Gap Analysis Strategic planning Board development Fund development strategies CDFI Certification and TA/FA Applications
  • 3. What is Sustainability? “Most CDFIs view sustainability as balancing a focus on mission, organizational capacity and capitalization such that a CDFI can sustain or increase it's impact over time.” Mary Reynolds Babcock Foundation, CDFIs: A Study on Growth and Sustainability, June 2011
  • 4. The Role of Governance in Sustainability • A critical piece of the "sustainability puzzle" is leadership, especially your Board of Directors. • Demands for self-sufficiency and the need to demonstrate mission-driven success prompts us to take deliberate steps to increase the active governance of our organizations and ensure for our own renewal and development. • In a recent study of CDFIs by the Mary Reynolds Babcock Foundation, half of the ED’s surveys cited smart, committed staff and board members as the most essential catalysts for their own past growth. 4
  • 5. You can avoid this… “The motion has been made and seconded that we stick our heads in sand” “Perhaps it would help if I go over it one more time”
  • 6. Key Questions/Issues • Our CDFI is changing and evolving but our Board has not. How do we make the transition? • How do you encourage more active board engagement? • What is the process to build the capacity of our board? • What tools can we use?
  • 7. Our Agenda for Today • Board Roles and Responsibilities  Normal Evolution of Nonprofits & Impact on Board Roles  Board Member Job Description & Annual Agreement  Differentiating Between Board & Staff Roles • Ongoing Board Development  Identifying Board Development Needs Through SelfAssessment  Board Tool Needed for Excellent Governance  Board Composition, Recruitment & Training 7
  • 8. I. Board Roles and Responsibilities
  • 9. Basic Roles and Responsibilities • Define, protect and advance the mission • Organizational ambassadors • Safeguard assets (human, financial, property) • Recruit, hire, support & review the ED • Ensure adequate resources to carry out the mission
  • 10. Nonprofit Organizational Lifecycle Model Sustain MATURE STAGNANT Renew ADOLESCENT DEFUNCT START UP
  • 11. Normal Evolution of Nonprofits & Impact on Board Roles Stage I: Organizing Board Tend to be one of two types: (1) Following a founder and passive or (2) a group actively working to get the organization up and running as hands-on workers. Stage II: Governing Board Board & staff relations are better balanced with board focusing more on its governance role, establishes committees to organize the board's work with focus on policy & strategy . Stage III: Institutional Board Tends to be large and shift to focus on members with capacity to give or provide access to funders. Governance role is well established & formal.
  • 12. Organization V. Board Mode Organization Board Start-Up Establish programs, secure Hands-on, operational, focused funding, prove viability on Mission & program delivery Adolescence Additional paid staff, grow Less day-to-day, various community awareness committee formation to fill staffing gaps Mature Strategic growth, improved operations, diverse fundraising Shift to governance/strategy focus. Fundraising and board recruitment become priority Decline Shift in community needs, loss of funding, lack of strategy or vision Disengaged board or disagreement on organizational future, high-turn over
  • 13. Lifecycle and Governance • Good governance is understanding where your organization falls in its cycle of development and how to build capacity along the way. • Board members and executive staff must work together to articulate a vision for the organization at every stage of the nonprofit’s life and find the best ways to make it a reality. • The role of the board will change in the organization’s lifecycle. Accept it! Embrace it! Plan for it!
  • 14. How Do You Make the Transition? Phase Board Roles Start-Up Clarify board member roles, responsibilities; Create formal governance structure Adolescence Formalize board recruitment process; Develop orientation & mentor program; Focus on policies Mature Institute an annual board evaluation Enhance board fundraising capacity Enhance board committee structure Decline Re-energize or develop new board Explore partnerships with others Engage third party to mediate conflicts
  • 15. “What I am I supposed to do on this board?” Tool: The Ultimate Board Member Job Description and Annual Agreement
  • 16. Board Member Job Description & Annual Agreement • Regardless of where you are in the life cycle, it is critical that you have a detailed board member job description. • Sample job description and annual agreement. • The job description is a tool for engagement with board members. • Identifies board responsibilities and staff support.
  • 17. Work towards….. • Committees have chairs, job descriptions and work plans with deadlines like staff. • Each committee has a staff liaison. • The Vice-Chair is responsible for obtaining committee reports for Board meetings. • The Executive Committee develops board meeting agendas with ED. • The Chair, and not the ED, holds board members accountable for their work and meets with them individually each year to review performance. • The board conducts a self-assessment periodically.
  • 18. How Do You Make the Transition?
  • 19. II. Ongoing Board Development How Do We Take Care of Ourselves?
  • 20. Familiar? • Lack of participation, engagement • Forgetfulness • Weak leadership • Drama/Gossip • Great ideas, no follow through • Founder Syndrome • Micro-management • Stray from the core • Lack of time • Lack of understanding
  • 21. I.D. Board Development Needs Through Self-Assessment • Establish a baseline in the attitudes, perceptions and experiences about board participation and functioning. • We recommend an anonymous board survey. • Visual results • • • • • • • • • • • • Board and staff roles Policy making practices Planning practices Fiscal management practices Fund raising practices Board structure and practices Board committees Board meetings Board Membership & Orientation Board-Executive Relationship Monitoring & Evaluation Practices External Relations
  • 22. The Tool for Excellent Governance • Board Policy Manual (BPM): A thorough and easy-to-use manual of board policies to orient new board members and for continuous education of existing board members. • Orientation handbook that provides useful information about the organization, board structure and operations, and fellow board members and staff. • Indispensable working tool and a central resource about the organization and the board.
  • 23. Why the BPM? • Efficiency of having all on-going board policies in one place • Ability to quickly orient new board members to current policies. • Elimination of redundant, or conflicting, policies over time. • Ease of reviewing current policy when considering new issues. • Clear, pro-active policies to guide the board and staff.
  • 24. Board Development Cycle Board Composition, Recruitment & Training
  • 25. Board Development Cycle: Board Composition, Recruitment & Training • The Board Development Cycle: A basic responsibility of the board is to ensure its own renewal and development. The board development cycle is one way of describing the key steps in this process. • Year round process.
  • 26. Develop a Board Profile • Develop a profile of the skills, qualities and knowledge that the board will need in order to address the challenges facing the organization in the next few years. • The board profile is a way of translating the organization's strategic goals and priorities into a description of the kinds of people who are needed for the board. • Please note that a board profile is much easier to create if the organization has a vision and a strategic plan. It is recommended that a board profile be reviewed annually.
  • 27. Create an Annual Board Calendar • Governing boards have an annual agenda of things to accomplish. • Creating a work plan or annual calendar can help a board get organized and manage its responsibilities effectively. • To get started, think about which activities are ongoing and regular, which are annual, and which need attention only occasionally. • Take your board activities and procedures and map out on the calendar.
  • 28. For more information Jason Friedman, Principal Friedman Associates www.friedmanassociates.net jasonj@friedmanassociates.net 319-341-3556