frestyl presentation at the ACM conference CHItaly 2011 (Computer-Human Interaction) in Alghero.
www.architettura.uniss.it/chitaly2011/
www.frestyl.com
3. the iceberg effect
problem: Information about live music is fragmented between easy access to expensive mainstream concerts
and pockets of local listings for smaller gigs.
Giants like Ticket
Master, Live Nation
and Songkick promote
major label artists
playing in high capac-
ity venues.
Millions of local list-
ings, guides and blogs
highlight emerging
musicians performing
in small venues.
8. local engagement & global visibility...
brought to you by a technical solution: geo-temporal localization
9. 9 months later: success in Rome
250 users adding live music events
10% of local venues have registered
300+ (85% of total) local venues added to database
90%
4,000+
>
=
10. how do we scale?
???
Monthly Unique Visitors
Sept. ‘10 Nov. ‘10 Jan. ‘11 Mar. ‘11 May ‘11 July ‘11
Worldwide
Rome
Rome: Landing on Event Page