How to write SEO press releases that help build quality backlinks to your website and improve your search engine rankings. Provides courtesy www.FreelancePR.com.

1. Releases
SEO Press
Releases
(That Work Even AFTER Google’s
Penguin Update!)
FreelancePR.com
@FreelancePR on
Twitter
© 2012 FreelancePR.com

2. EO Press Releases: Post-Pengu
1. Find Your Keywords
©2012 FreelancePR.com • @FreelancePR
on Twitter

3. EO Press Releases: Post-Pengu
Use Google’s AdWords Keyword Tool
to pick keywords that you want to
rank for.
Choose keywords with high search
volume but medium or low
competition.
©2012 FreelancePR.com • @FreelancePR
on Twitter

4. EO Press Releases: Post-Pengu
2. Write Newsworthy
Content.
©2012 FreelancePR.com • @FreelancePR
on Twitter

5. EO Press Releases: Post-Pengu
Google’s algorithm is getting better
at recognizing gibberish and spun
content.
If your customers will be reading the
content, you don’t want it to read as
though it were written by third-
graders.
©2012 FreelancePR.com • @FreelancePR
on Twitter

6. EO Press Releases: Post-Pengu
3. Write Good
Headlines.
©2012 FreelancePR.com • @FreelancePR
on Twitter

7. EO Press Releases: Post-Pengu
Include your EXACT keyword phrase
in the first 5 words of your headline.
For example:
“Google Penguin SEO: 5 Top Tips,”
NOT
“The Top 5 Tips You Need for Google
Penguin SEO”
©2012 FreelancePR.com • @FreelancePR
on Twitter

8. EO Press Releases: Post-Pengu
3. Name Your Files for
SEO.
©2012 FreelancePR.com • @FreelancePR
on Twitter

9. EO Press Releases: Post-Pengu
Include your EXACT keyword phrase
in the names of images or other files
you upload with your SEO press
release:
“seo-press-release-expert-kathleen-
gee.jpg” NOT
“img202B49729-3052.jpg”
©2012 FreelancePR.com • @FreelancePR
on Twitter

10. Releases
SEO Press
Releases
If you find this presentation valuable,
please
Like Us on Facebook:
Facebook.com/FreelancePRDotCom

11. EO Press Releases: Post-Pengu
5. Pick an SEO Wire
Service
©2012 FreelancePR.com • @FreelancePR
on Twitter

12. EO Press Releases: Post-Pengu
Be sure the wire service’s press
releases are distributed to Google
News - Search Google News for
“site:wireservicename.com” and look
for recent press releases. If there
aren’t any, choose a different wire
service.
©2012 FreelancePR.com • @FreelancePR
on Twitter

13. EO Press Releases: Post-Pengu
6. ALWAYS Prufread
Yur Werk
©2012 FreelancePR.com • @FreelancePR
on Twitter

14. EO Press Releases: Post-Pengu
Always proofread your SEO press
releases! You could miss out on
search traffic if your keywords are
misspelled.
©2012 FreelancePR.com • @FreelancePR
on Twitter

15. EO Press Releases: Post-Pengu
Just because you’re writing for
search engines doesn’t mean that
humans won’t read your SEO news
release. Typos can leave a bad
impression.
©2012 FreelancePR.com • @FreelancePR
on Twitter

16. Releases
SEO Press
Releases
(That Work Even AFTER Google’s
Penguin Update!)
FreelancePR.com
Presented by:
@FreelancePR on Twitter
Please Like Us on
Facebook
© 2012 FreelancePR.com