1. Producer and Audience
Different audiences are targeted by film producers so that the film can make more money
this is done by promoting the film. (For example if a film company were to make a comedy,
instead of using random people as actors, but use known comedians to promote the film. It
may also be a specific actor for the role to play, for example Matt Damon played well
adjustment bureau but may not have done as well in a similar style movie like Source Code
just because the look and style of his character may not have fit all aspects of that specific
role.
Captain America
Captain America is about man who is judged of being unfit for being in the military but
allows himself to be experimented on for a top secret research which makes him become
Captain America, after gaining new strengths he also uses superhero abilities to depend the
USA’s morals.
Empire Magazine described the film as ‘Charming, handsome and full of pep,’ all 70 year old
cap lacks is a knockout blow. Still, Johnston should be saluted to old fashioned heart in a
cynical age, while Marvel should be continued to barracks for cynical marketing.

2. Captain America
Genre – Action/Adventure/ Sci-Fi
Target Audience – 15
Year of Production – 2011
Director – Joe Johnston
Producer – Kevin Feige
Distributor – Paramount Pictures
Budget - $140 million
Box offices Takings - $368,404,656
UK Release Date – Friday 29th
July 2011
Captain America: First Avenger was marketed using, TV for trailers/adverts. Webs for ads
using Facebook for groups to tell fans any information about Captain America events. Like
all other movies YouTube was used to promote the trailer for the film. Also, when the public
made visits to the cinema Captain America was one of the trailers shown and billboards of
the film were also put up in some places.
Something I mainly saw were billboards and posters at bus stops ad on the side of buildings.
I also did a bit of research and found out that The Sun newspaper secured a review and
interview with actors/actresses so this also means that newspapers were promoting the
film.
Over the years technology has enhanced and from this social networking has raised
popularity around the world. From social networking a big part of marketing and advertising
is used. Some could say social networking is another way of saying word of mouth which is
another way film can be promoted. If fans or just the public in general have seen the film
and explain how much they enjoyed it or haven’t even seen it and say they have seen the
trailers or heard it from someone then people are more likely to watch it, as they will take
the advice of someone they trust more than watching interview and trailers.
Synergies is a big part of marketing for Captain America, especially to those fan boys and
girls who college all the action figures, posters, games, comics, etc. Fans of superheroes
such as Spiderman and Iron man are the ones who are most likely to by the synergies,
Captain America uses all of these and brought out a gam based on the movies but named
Captain America: Super Solider, this is on Xbox 360, PlayStation 3 and Nintendo Wii, DS and
3DS.
The target audience for character is mainly 25+ year old males, the old fans who grew up
with Captain America comics and action figures but t top sellers 16-24 years old. The
producer has tried to capture the attention of more females by using a muscular and
‘Attractive’ actor.

3. The producer has targeted the film at the audience he wants by attracting more females to
the film, but also has romance in the film, but for the male audience they use the marketing
to get them to watch it and video games for this generation of audience. But also start the
actor as a guy who is unfit for the military and gets experimented on to become a
superhero; the unfit guy is the male audience and the muscular superhero that gets
romance is who the male audience wants to be.
Moving on the produce would use primary research. For example (making questionnaires,
first questions to make sure they are asking the right audience and ten asking questions
about what they would like or need to know, also a focus group can be used to ask people
face to face, tis gives a better chance of truthful answers .
Another form of research the producer can use is secondary research which is not as reliable
as primary research but is cheaper and faster to collect, this is looking a previous research
and past results, looking at old movie sales from movies of the same genre/style, this kind of
research isn’t as reliable as primary research but it more time efficient.