1. Insights into Dynamic Packaging
Axel Mueller
Commercial Director
Amsterdam
© 2012 TravelTainment
12th October 2012

2. Agenda
New
Dynamics
New Dynamic New Entrants
Opportunities
Packaging
© 2012 TravelTainment
New Business
Models

3. Agenda
New
Dynamics
New Dynamic New Entrants
Opportunities
Packaging
© 2012 TravelTainment
New Business
Models

4. What is Dynamic Packaging?
Traditional Packaging Dynamic Packaging Shopping Basket
At the beginning of At the time of the Traveller combines
the season, the tour traveler's request, single components
operator composes various travel step by step from
his fixed offers and components are various sources.
delivers fixed travel combined
packages automatically. Packages often with
transparent Pricing
Packages with
© 2012 TravelTainment
opaque Pricing

5. Expedia is #3 “Tour Operator” in the UK
© 2012 TravelTainment

6. Thomas Cook leading „Dynamic TO‟ in France
© 2012 TravelTainment

7. >40% of all packages sold online in Germany are dynamic
38%
34%
42%
in Q1/2012
28%
17%
Dynamic
83%
62 %
66%
72%
58 %
in Q1/2012
Pre-Packaged
© 2012 TravelTainment
2008 2009 2010 2011 2012 (forecast)
Data Source: TT DynaPack customers, B2C bookings, 80% DE, 20% FR, CH, AT, UK

8. Where and when does Dynamic Packaging work?
Average DynaPack share: 40%
© 2012 TravelTainment

9. Comparison: Traditional vs. Dynamic Packages
Hotel • No difference
Category
Travel • Dynamic longer
Duration • Dynamic more trips ≠ 7, 14
Average • Dynamic higher
Price
Margin • Dynamic higher
© 2012 TravelTainment

10. Agenda
New
Dynamics
New Dynamic New Entrants
Opportunities
Packaging
© 2012 TravelTainment
New Business
Models

11. New Entrants
• Ancillary Revenues
• Sell distressed inventory
Airlines
• Expand business beyond “flights”
OTAs • Leverage existing traffic / reach
• Cost efficient / no legacy
• White-label offering
Virtual TO
• “Holiday Package” Expertise
© 2012 TravelTainment
Traditional TO • Just-in-time production, daily priced

12. Agenda
New
Dynamics
New Dynamic New Entrants
Opportunities
Packaging
© 2012 TravelTainment
New Business
Models

13. Business Model Options in Dynamic Packaging
A B C D
Fulfillment & Customer
service
Content Sourcing & How deep do you want to enter the
Production value chain in Packaging?
Where are your core competencies?
Product Management
Brand & Distribution
© 2012 TravelTainment

14. Business Model Options in Dynamic Packaging
A B C D
Fulfillment & Customer
GfR
Vtours
JT
service
Content Sourcing &
Production
Product Management
Brand & Distribution
© 2012 TravelTainment

15. Agenda
New
Dynamics
New Dynamic New Entrants
Opportunities
Packaging
© 2012 TravelTainment
New Business
Models

16. Why are they successful?
User
Content
Experience
Reach Technology
© 2012 TravelTainment

17. User Experience
© 2012 TravelTainment

18. Unique Content
© 2012 TravelTainment

19. Distribution Reach / Brand
© 2012 TravelTainment

20. Technology  Merged Display
© 2012 TravelTainment

21. Agenda
New
Dynamics
New Dynamic New Entrants
Opportunities
Packaging
© 2012 TravelTainment
New Business
Models

22. Traveltainment – The Amadeus Leisure Group
Dynamic
Packaging
Traveltainment combines
• advantages of a cache based production
• with the flexibility of a „shopping basket based“ solution
© 2012 TravelTainment
• and allows merged display to combine both worlds

23. THANK YOU
Tom van Diest Axel Mueller
Country Manager Traveltainment Benelux Commercial Director Traveltainment
tom.vandiest@benelux.amadeus.com amueller@amadeus.com
© 2012 TravelTainment
Rene Schukkink
Commercial Director Amadeus Benelux
rschukkink@benelux.amadeus.com