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Free Libre
Open Source Software
      Prof. dr. Frederik Questier
       Vrije Universiteit Brussel

    Guest Lecture for the course

 Business Aspects
of Software Industry
          19th of May 2011
This presentation can be found at
             http://questier.com
http://www.slideshare.net/Frederik_Questier
Contents

    ➢    Ethics

    ➢    Software model

    ➢    Development model

    ➢    Business models

                                    Frederik Questier
Werken met portfolio's                     May 2011
04/10/05 | pag. 4                                   4
Our social responsibility:
              how open is the future?
                                    Frederik Questier
Werken met portfolio's                     May 2011
04/10/05 | pag. 5                                   5
Early software days
  ➢   In the 1950s and into the 1960s almost all software
      was produced by computer science academics and
      corporate researchers working in collaboration.
  ➢   Source code was generally distributed with the
      software
  ➢   IBM “SHARE” user group
  ➢   Digital Equipment Computer Users' Society (DECUS)



Source code:   if encrypt(password) == encryptedpassword, then login=1, end

Compiled code: 00100101110101001100110000111101100011000111000110101
Open Letter to
Hobbyists:
“Your sharing is
stealing”


Bill Gates, 1976
"The most fundamental
  way of helping other
          people,
   is to teach people
how to do things better
 or how to better their
           lives.

       For people
  who use computers,
  this means sharing
       the recipes
    you use on your
        computer,
     in other words
the programs you run."
                          8
1980's: RMS defined
                  “Free Software”
➢   The freedom to
    ➢   use
    ➢   study
    ➢   distribute
    ➢   improve

        the program

                                      9
Free Software Licenses

    ➢    The freedoms are guaranteed and enforced by licenses,
         e.g.
           ➢    GNU GPL (General Public License)
                  ➢      The 4 freedoms + copyleft (share alike)
                  ➢      if binary offered, source code must be offered too
                          ➢   (on request, at low cost)
                          ➢   must stay GPL.
           ➢    BSD (Berkeley Software Distribution)
                  ➢      Attribution
                  ➢      No copyleft requirements for distribution
                  ➢      BSD code often in closed source software (MS, Mac, ...)
           ➢    Apple Public Source License v2
                                                                              Frederik Questier
Werken met portfolio's                                                               May 2011
04/10/05 | pag. 10                                                                          10
1998: “Open Source” sounds
 better as “Free Software”?
Different kinds of software

    ➢    Proprietary software (closed source – 'commercial')
           ➢    $$$
    ➢    Shareware
           ➢    x days for free, afterwards $
    ➢    Adware
           ➢    for free, with ads
    ➢    Freeware
           ➢    for free (small projects and often spyware!)
    ➢    Free Software / Open Source Software
           ➢    Free as in Freedom, not as in free beer
           ➢    OSS, FOSS, FLOSS (Free Libre Open Source Software)
                                                               Frederik Questier
Werken met portfolio's                                                May 2011
04/10/05 | pag. 12                                                           12
1991 comp sci
    student

Usenet posting to the
newsgroup
"comp.os.minix.":


“I'm doing a (free)
operating system (just a
hobby, won't be big and
professional like gnu) for
386(486) AT clones.”
6117 persons, 659 companies
have contributed to Linux kernel
Linus Torvalds

“Making Linux GPL'd
was definitely
the best thing I ever did.”




                          15
"Congratulations, you're on the winning team.
Linux has crossed the chasm to mainstream adoption."
      ➢   Jeffrey Hammond, principal analyst at Forrester Research,
          LinuxCon, 2010

“Linux has come to dominate almost every category of
computing, with the exception of the desktop”
      ➢   Jim Zemlin, Linux Foundation Executive Director, 2011
Linux runs 92% of Top 500 Super Computers
Top 20 of 381 Linux Distributions
  tracked by distrowatch.com
Copyleft Frederik Questier, Vrije Universiteit Brussel   19
Copyleft Frederik Questier, Vrije Universiteit Brussel   21
Copyleft Frederik Questier, Vrije Universiteit Brussel   22
Open Source
 browsers
 dominate!
➢    Compatible with MS Office
    ➢    Cross-platform (Win, Linux, Mac, ...)
    ➢    Open document Format (ODF)
           ➢    XML based, OASIS & ISO standard
    ➢    PDF & Flash export
    ➢    Bibliographic manager




                                                  Frederik Questier
Werken met portfolio's                                   May 2011
04/10/05 | pag. 24                                              24
Drupal meeting
 Antwerp 2005
Drupalcon DC 2009
Drupal
    Content Management Platform
➢   Powers 2% of websites
    ➢   USA White House, MTV UK, Sony Music, Al Jazeera, ...
➢   1111 themes
➢   9732 modules
➢   7815 developers
➢   1M registered users on drupal.org
➢   2M/month unique visitors on drupal.org
➢   Founded 2007
➢   $23.5 million venture capital
➢   700 enterprise customers
➢   109 employees
➢   quarterly revenue increased 300 percent
    between the first quarters of 2010 and 2011
My personal example




                      31
1998: how it started
➢   In a Belgian University
    ➢   many people were frustrated
        by the inflexible, non-free elearning systems
        they had to use


    ➢   Prof. dr. Thomas Depraetere
        ➢   starts the Claroline e-learning platform
        ➢   publishes it as Free Software
        ➢   got grants for it

                                                        32
2004: fork 1
original author wants to break free
➢   Growing number of users
    ➢   outside the university
    ➢   requesting professional services



    ➢   Prof. dr. Thomas Depraetere
        ➢   starts a company, Dokeos
        ➢   can't call it Claroline, cause university has trademark
        ➢   can reuse software code, as it is Free !!!

                                                                  33
2010: fork 2
the community wants to break free




                                34
Automated Chamilo analysis
      by Ohloh.net




                             35
36
Yes, there is a
huge world of FLOSS communities




                                  37
Build and Manage
  a Community?




                         Frederik Questier
Werken met portfolio's          May 2011
04/10/05 | pag. 38                     38
Development
Linus Torvalds' style


release early and often

delegate everything you can

be open to the point of promiscuity



Linus' Law
"given enough eyeballs,
all bugs are shallow."
                                39
Book published under
Open Publication License

19 lessons for open source
development

Commercial development
= Cathedral style

Open Source development
= Bazaar style
                             40
The Cathedral and the Bazaar
           about developers

1. Every good work of software
        starts by scratching a developer's personal itch.


2. Good programmers know what to write.
        Great ones know what to rewrite (and reuse).




                                                            41
The Cathedral and the Bazaar
              about users
6. Treating your users as co-developers is your least-hassle
    route to rapid code improvement and effective debugging.

7. Release early. Release often. And listen to your customers.

8. Given a large enough beta-tester and co-developer base,
    almost every problem will be characterized quickly
    and the fix obvious to someone.

11. The next best thing to having good ideas is
    recognizing good ideas from your users.
    Sometimes the latter is better.


                                                                 42
The Cathedral and the Bazaar
           about development
17. A security system is only as secure as its secret.
        Beware of pseudo-secrets.

18. To solve an interesting problem,
         start by finding a problem that is interesting to you.

19. Provided the development coordinator
        has a medium at least as good as the Internet,
        and knows how to lead without coercion,
        many heads are inevitably better than one.



                                                                  43
FLOSS characteristics

      User friendly                                      ← written by users for users
      Cross-platform                                     ← recompile source code
      High development pace                              ← reuse of best modules
      High quality                                       ← peer review, reuse = survival of the fittest
      High security                                      ← peer review, Unix origin, modular, encryption




Copyleft Frederik Questier, Vrije Universiteit Brussel                                                    44
45
46
Business ?

                                      Frederik Questier
Werken met portfolio's                       May 2011
04/10/05 | pag. 47                                  47
Gartner:
                         “24% of software market”




                                               Frederik Questier
Werken met portfolio's                                May 2011
04/10/05 | pag. 48                                           48
Study on Economic impact
                         Study on the Economic impact of open source software on innovation
                         and the competitiveness of the Information and Communication
                         Technologies (ICT) sector in the EU, 2006, R.A. Ghosh, UNU-MERIT, NL.
                         et al., 287 pp.

 ➢
      FLOSS applications are 1st, 2nd, 3rd in many markets
 ➢    High market penetration
 ➢    65% written by individuals, 15% companies, 20% other
      institutions
 ➢    FLOSS code base = $12B
 ➢    FLOSS code base = 131000 programmers years
 ➢    FLOSS code base doubles every 18-24 months
 ➢    Proprietary software firms only responsible for 10% of
      total software developers, so no cannibalisation fear
 ➢    FLOSS can save companies 36% on R&D costs
 ➢    Unique (European) opportunities to create new software
      businesses
                                                                                  Frederik Questier
Werken met portfolio's                                                                   May 2011
04/10/05 | pag. 49                                                                              49
Study on Economic impact
                         Study on the Economic impact of open source software on innovation
                         and the competitiveness of the Information and Communication
                         Technologies (ICT) sector in the EU, 2006, R.A. Ghosh, UNU-MERIT, NL.
                         et al., 287 pp.




                                                                                  Frederik Questier
Werken met portfolio's                                                                   May 2011
04/10/05 | pag. 50                                                                              50
Study on Economic impact
                         Study on the Economic impact of open source software on innovation
                         and the competitiveness of the Information and Communication
                         Technologies (ICT) sector in the EU, 2006, R.A. Ghosh, UNU-MERIT, NL.
                         et al., 287 pp.




                                                                                  Frederik Questier
Werken met portfolio's                                                                   May 2011
04/10/05 | pag. 51                                                                              51
"Open Source: Why Freedom
                      Makes a Better Business Model"
                      Mårten Mickos, CEO MySQL, 2009


    ➢    FLOSS
           ➢    is
                  ➢      not against ownership
                  ➢      not anti-commercial
                  ➢      not a business model
           ➢    but is
                  ➢      a smarter way to produce the goods
                  ➢      a smarter way to distribute the goods

           ➢    Differentiation!

                                                                 Frederik Questier
Werken met portfolio's                                                  May 2011
04/10/05 | pag. 52                                                             52
Success in FLOSS requires you to serve
➢ those who spend time to save money
➢ those who spend money to save time

    -- Mårten Mickos, CEO MySQL




                                         53
"Open Source: Why Freedom
                     Makes a Better Business Model"
                     Mårten Mickos, CEO MySQL, 2009



    ➢    Software freedom allows you to tap
         into innovation power and network effects
         otherwise not available




                                                      Frederik Questier
Werken met portfolio's                                       May 2011
04/10/05 | pag. 54                                                  54
Creating wealth by sharing
     "Seven open source business strategies for competitive advantage”
                John Koenig, IT Manager's Journal, 2004

“Companies continue to
waste their development
dollars on software
functionality that is
otherwise free and
available through Open
Source. They persist in
buying third-party
proprietary platforms or
creating their own
proprietary development
platforms that deliver
marginal product
differentiation and limited
value to customers”


 Picture reproduced with permission

                                                                         55
Frederik Questier
Werken met portfolio's          May 2011
04/10/05 | pag. 56                     56
Android
business models
                         www.flossmetrics.org/   2009




                                                 Frederik Questier
Werken met portfolio's                                  May 2011
04/10/05 | pag. 60                                             60
The possible effects
                                    Example: extremadura
           ➢    poorly developed region → economic revival
                  ➢      based on FLOSS (customized GNU/LinEx)
           ➢    computer access for every student
                  ➢      saved >18M € on initial 80,000 school computers
                  ➢      total software cost: 1.08 Euro/PC/year
           ➢    bigger project
                  ➢      stimuli for companies, centres for citizens
           ➢    economic revival -> European regional innovation award




                                                                           Frederik Questier
Werken met portfolio's                                                            May 2011
04/10/05 | pag. 61                                                                       61
Reflection task

    ➢    Why would you open source your (company) software?




                                                     Frederik Questier
Werken met portfolio's                                      May 2011
04/10/05 | pag. 62                                                 62
Joachim
                         Henkel,
                         2004

                         Frederik Questier
Werken met portfolio's          May 2011
04/10/05 | pag. 63                     63
What are problems with
            closed source software?
➢   No (external) quality control on the source code
     ➢   Backdoors?
➢   Combined with secret formats → data lock-in
➢   Vendor lock-in
➢   Monopolies and abuse of it
➢   Security through obscurity does not work
➢   Worse ratio black hat / white hat security people
➢   Non-paying users are called “pirates”
➢   Slow bug fixing
➢   No shared efforts means wasted efforts
➢   Less incremental innovation
➢   Burden of
     ➢   license management
     ➢   anti-copy measures
Why is FLOSS
                                   not used more?
    ➢    Anti-competitive behaviour of closed source companies
           ➢    Monopoly abuse
           ➢    Secret formats & protocols
                  ➢      Data lock-in
                  ➢      Vendor lock-in

    ➢    Not a lot of advertising
    ➢    Not a lot of teaching




                                                        Frederik Questier
Werken met portfolio's                                         May 2011
04/10/05 | pag. 65                                                    65
Total Cost of Ownership

    ➢    Free Software is about freedom, not price
           ➢    In practice: zero cost acquisition
    ➢    Support is similar or cheaper because of competition
    ➢    No license management / procurement needed
    ➢    Cheaper hardware can be used
    ➢    Less administration work
    ➢    Bandwidth savings (local central update/software repository)
    ➢    Training
           ➢    Usability tests
                  ➢      {MS Windows XP → Vista} = {MS Windows → Linux}
                  ➢      {MS Office 2003 → 2007} > {MS Office 2003 → OpenOffice}
                                                                        Frederik Questier
Werken met portfolio's                                                         May 2011
04/10/05 | pag. 66                                                                    66
Where to find more
                             FLOSS?
    ➢    Use your software package manager
           ➢    if your are using a Free and Open Operating System!

    ➢    Sourceforge.net
           ➢    Hosting and tools for >240K Open Source projects
           ➢    >2M registered users (contributors)
    ➢    Freshmeat.net
           ➢    >40.000 projects, mostly Free Software
    ➢    Google: x AND GPL OR “open source”
                                                                   Frederik Questier
Werken met portfolio's                                                    May 2011
04/10/05 | pag. 67                                                               67
Where to find more
                              FLOSS?
    ➢    http://livecdlist.com/
           ➢    If you want to test software without installing

    ➢    http://www.theopendisc.com/
           ➢    High Quality OSS for Windows: Firefox, Openoffice,
                Inkscape, Scribus, Clamwin, GIMP, Audacity, Filezilla, 7-
                zip, PDFCreator, Freemind, ...




                                                                  Frederik Questier
Werken met portfolio's                                                   May 2011
04/10/05 | pag. 68                                                              68
Open Society?

  ➢    "How open is the future?
         Future Economic, Social & Cultural Scenarios
         based on Free & Open Source Software"
                Book: Eds. M. Wynants & J. Cornelis (Crosstalks)

                Open Courseware and
                Open Scientific Publications
                Chapter: F. Questier, W. Schreurs

                Openly published under CCPL
                See questier.com, crosstalks.vub.ac.be


                                                                   Frederik Questier
Werken met portfolio's                                                    May 2011
04/10/05 | pag. 69                                                               69
DARE
                                                         TO SHARE




Copyleft Frederik Questier, Vrije Universiteit Brussel         70
Questions? Comments?
                         Thanks!




                                           Frederik Questier
Werken met portfolio's                            May 2011
04/10/05 | pag. 71                                       71
Credits

    ➢    Cartoon Open Source Fish by openssoft
    ➢    Photo Gears: Ralphbijker @ Flickr (CC-by)
    ➢    T-Shirt “Best things are life are free” by http://zazzle.com
    ➢    Photo Linus Torvalds: GFDL. Permission of Martin Streicher, Editor-in-
         Chief, LINUXMAG.com
    ➢    Picture (open source business strategies) from IT Manager's Journal,
         may 2004, with personal permission from John Koenig
    ➢    Drupalcon DC 2009 copyright by “Chris” (Flickr)
    ➢    Screenshot Acquia
    ➢    Screenshot http://www.openhandsetalliance.com/
    ➢    Screenshot https://developers.facebook.com/opensource/
         Screenshot ohloh.net
    ➢    Screenshot Google
                                                                        Frederik Questier
Werken met portfolio's                                                         May 2011
04/10/05 | pag. 72                                                                    72

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Free Libre Open Source Software - Business Aspects of Software Industry

  • 1. Free Libre Open Source Software Prof. dr. Frederik Questier Vrije Universiteit Brussel Guest Lecture for the course Business Aspects of Software Industry 19th of May 2011
  • 2. This presentation can be found at http://questier.com http://www.slideshare.net/Frederik_Questier
  • 3.
  • 4. Contents ➢ Ethics ➢ Software model ➢ Development model ➢ Business models Frederik Questier Werken met portfolio's May 2011 04/10/05 | pag. 4 4
  • 5. Our social responsibility: how open is the future? Frederik Questier Werken met portfolio's May 2011 04/10/05 | pag. 5 5
  • 6. Early software days ➢ In the 1950s and into the 1960s almost all software was produced by computer science academics and corporate researchers working in collaboration. ➢ Source code was generally distributed with the software ➢ IBM “SHARE” user group ➢ Digital Equipment Computer Users' Society (DECUS) Source code: if encrypt(password) == encryptedpassword, then login=1, end Compiled code: 00100101110101001100110000111101100011000111000110101
  • 7. Open Letter to Hobbyists: “Your sharing is stealing” Bill Gates, 1976
  • 8. "The most fundamental way of helping other people, is to teach people how to do things better or how to better their lives. For people who use computers, this means sharing the recipes you use on your computer, in other words the programs you run." 8
  • 9. 1980's: RMS defined “Free Software” ➢ The freedom to ➢ use ➢ study ➢ distribute ➢ improve the program 9
  • 10. Free Software Licenses ➢ The freedoms are guaranteed and enforced by licenses, e.g. ➢ GNU GPL (General Public License) ➢ The 4 freedoms + copyleft (share alike) ➢ if binary offered, source code must be offered too ➢ (on request, at low cost) ➢ must stay GPL. ➢ BSD (Berkeley Software Distribution) ➢ Attribution ➢ No copyleft requirements for distribution ➢ BSD code often in closed source software (MS, Mac, ...) ➢ Apple Public Source License v2 Frederik Questier Werken met portfolio's May 2011 04/10/05 | pag. 10 10
  • 11. 1998: “Open Source” sounds better as “Free Software”?
  • 12. Different kinds of software ➢ Proprietary software (closed source – 'commercial') ➢ $$$ ➢ Shareware ➢ x days for free, afterwards $ ➢ Adware ➢ for free, with ads ➢ Freeware ➢ for free (small projects and often spyware!) ➢ Free Software / Open Source Software ➢ Free as in Freedom, not as in free beer ➢ OSS, FOSS, FLOSS (Free Libre Open Source Software) Frederik Questier Werken met portfolio's May 2011 04/10/05 | pag. 12 12
  • 13. 1991 comp sci student Usenet posting to the newsgroup "comp.os.minix.": “I'm doing a (free) operating system (just a hobby, won't be big and professional like gnu) for 386(486) AT clones.”
  • 14. 6117 persons, 659 companies have contributed to Linux kernel
  • 15. Linus Torvalds “Making Linux GPL'd was definitely the best thing I ever did.” 15
  • 16. "Congratulations, you're on the winning team. Linux has crossed the chasm to mainstream adoption." ➢ Jeffrey Hammond, principal analyst at Forrester Research, LinuxCon, 2010 “Linux has come to dominate almost every category of computing, with the exception of the desktop” ➢ Jim Zemlin, Linux Foundation Executive Director, 2011
  • 17. Linux runs 92% of Top 500 Super Computers
  • 18. Top 20 of 381 Linux Distributions tracked by distrowatch.com
  • 19. Copyleft Frederik Questier, Vrije Universiteit Brussel 19
  • 20.
  • 21. Copyleft Frederik Questier, Vrije Universiteit Brussel 21
  • 22. Copyleft Frederik Questier, Vrije Universiteit Brussel 22
  • 23. Open Source browsers dominate!
  • 24. Compatible with MS Office ➢ Cross-platform (Win, Linux, Mac, ...) ➢ Open document Format (ODF) ➢ XML based, OASIS & ISO standard ➢ PDF & Flash export ➢ Bibliographic manager Frederik Questier Werken met portfolio's May 2011 04/10/05 | pag. 24 24
  • 25.
  • 28. Drupal Content Management Platform ➢ Powers 2% of websites ➢ USA White House, MTV UK, Sony Music, Al Jazeera, ... ➢ 1111 themes ➢ 9732 modules ➢ 7815 developers ➢ 1M registered users on drupal.org ➢ 2M/month unique visitors on drupal.org
  • 29.
  • 30. Founded 2007 ➢ $23.5 million venture capital ➢ 700 enterprise customers ➢ 109 employees ➢ quarterly revenue increased 300 percent between the first quarters of 2010 and 2011
  • 32. 1998: how it started ➢ In a Belgian University ➢ many people were frustrated by the inflexible, non-free elearning systems they had to use ➢ Prof. dr. Thomas Depraetere ➢ starts the Claroline e-learning platform ➢ publishes it as Free Software ➢ got grants for it 32
  • 33. 2004: fork 1 original author wants to break free ➢ Growing number of users ➢ outside the university ➢ requesting professional services ➢ Prof. dr. Thomas Depraetere ➢ starts a company, Dokeos ➢ can't call it Claroline, cause university has trademark ➢ can reuse software code, as it is Free !!! 33
  • 34. 2010: fork 2 the community wants to break free 34
  • 35. Automated Chamilo analysis by Ohloh.net 35
  • 36. 36
  • 37. Yes, there is a huge world of FLOSS communities 37
  • 38. Build and Manage a Community? Frederik Questier Werken met portfolio's May 2011 04/10/05 | pag. 38 38
  • 39. Development Linus Torvalds' style release early and often delegate everything you can be open to the point of promiscuity Linus' Law "given enough eyeballs, all bugs are shallow." 39
  • 40. Book published under Open Publication License 19 lessons for open source development Commercial development = Cathedral style Open Source development = Bazaar style 40
  • 41. The Cathedral and the Bazaar about developers 1. Every good work of software starts by scratching a developer's personal itch. 2. Good programmers know what to write. Great ones know what to rewrite (and reuse). 41
  • 42. The Cathedral and the Bazaar about users 6. Treating your users as co-developers is your least-hassle route to rapid code improvement and effective debugging. 7. Release early. Release often. And listen to your customers. 8. Given a large enough beta-tester and co-developer base, almost every problem will be characterized quickly and the fix obvious to someone. 11. The next best thing to having good ideas is recognizing good ideas from your users. Sometimes the latter is better. 42
  • 43. The Cathedral and the Bazaar about development 17. A security system is only as secure as its secret. Beware of pseudo-secrets. 18. To solve an interesting problem, start by finding a problem that is interesting to you. 19. Provided the development coordinator has a medium at least as good as the Internet, and knows how to lead without coercion, many heads are inevitably better than one. 43
  • 44. FLOSS characteristics User friendly ← written by users for users Cross-platform ← recompile source code High development pace ← reuse of best modules High quality ← peer review, reuse = survival of the fittest High security ← peer review, Unix origin, modular, encryption Copyleft Frederik Questier, Vrije Universiteit Brussel 44
  • 45. 45
  • 46. 46
  • 47. Business ? Frederik Questier Werken met portfolio's May 2011 04/10/05 | pag. 47 47
  • 48. Gartner: “24% of software market” Frederik Questier Werken met portfolio's May 2011 04/10/05 | pag. 48 48
  • 49. Study on Economic impact Study on the Economic impact of open source software on innovation and the competitiveness of the Information and Communication Technologies (ICT) sector in the EU, 2006, R.A. Ghosh, UNU-MERIT, NL. et al., 287 pp. ➢ FLOSS applications are 1st, 2nd, 3rd in many markets ➢ High market penetration ➢ 65% written by individuals, 15% companies, 20% other institutions ➢ FLOSS code base = $12B ➢ FLOSS code base = 131000 programmers years ➢ FLOSS code base doubles every 18-24 months ➢ Proprietary software firms only responsible for 10% of total software developers, so no cannibalisation fear ➢ FLOSS can save companies 36% on R&D costs ➢ Unique (European) opportunities to create new software businesses Frederik Questier Werken met portfolio's May 2011 04/10/05 | pag. 49 49
  • 50. Study on Economic impact Study on the Economic impact of open source software on innovation and the competitiveness of the Information and Communication Technologies (ICT) sector in the EU, 2006, R.A. Ghosh, UNU-MERIT, NL. et al., 287 pp. Frederik Questier Werken met portfolio's May 2011 04/10/05 | pag. 50 50
  • 51. Study on Economic impact Study on the Economic impact of open source software on innovation and the competitiveness of the Information and Communication Technologies (ICT) sector in the EU, 2006, R.A. Ghosh, UNU-MERIT, NL. et al., 287 pp. Frederik Questier Werken met portfolio's May 2011 04/10/05 | pag. 51 51
  • 52. "Open Source: Why Freedom Makes a Better Business Model" Mårten Mickos, CEO MySQL, 2009 ➢ FLOSS ➢ is ➢ not against ownership ➢ not anti-commercial ➢ not a business model ➢ but is ➢ a smarter way to produce the goods ➢ a smarter way to distribute the goods ➢ Differentiation! Frederik Questier Werken met portfolio's May 2011 04/10/05 | pag. 52 52
  • 53. Success in FLOSS requires you to serve ➢ those who spend time to save money ➢ those who spend money to save time -- Mårten Mickos, CEO MySQL 53
  • 54. "Open Source: Why Freedom Makes a Better Business Model" Mårten Mickos, CEO MySQL, 2009 ➢ Software freedom allows you to tap into innovation power and network effects otherwise not available Frederik Questier Werken met portfolio's May 2011 04/10/05 | pag. 54 54
  • 55. Creating wealth by sharing "Seven open source business strategies for competitive advantage” John Koenig, IT Manager's Journal, 2004 “Companies continue to waste their development dollars on software functionality that is otherwise free and available through Open Source. They persist in buying third-party proprietary platforms or creating their own proprietary development platforms that deliver marginal product differentiation and limited value to customers” Picture reproduced with permission 55
  • 56. Frederik Questier Werken met portfolio's May 2011 04/10/05 | pag. 56 56
  • 58.
  • 59.
  • 60. business models www.flossmetrics.org/ 2009 Frederik Questier Werken met portfolio's May 2011 04/10/05 | pag. 60 60
  • 61. The possible effects Example: extremadura ➢ poorly developed region → economic revival ➢ based on FLOSS (customized GNU/LinEx) ➢ computer access for every student ➢ saved >18M € on initial 80,000 school computers ➢ total software cost: 1.08 Euro/PC/year ➢ bigger project ➢ stimuli for companies, centres for citizens ➢ economic revival -> European regional innovation award Frederik Questier Werken met portfolio's May 2011 04/10/05 | pag. 61 61
  • 62. Reflection task ➢ Why would you open source your (company) software? Frederik Questier Werken met portfolio's May 2011 04/10/05 | pag. 62 62
  • 63. Joachim Henkel, 2004 Frederik Questier Werken met portfolio's May 2011 04/10/05 | pag. 63 63
  • 64. What are problems with closed source software? ➢ No (external) quality control on the source code ➢ Backdoors? ➢ Combined with secret formats → data lock-in ➢ Vendor lock-in ➢ Monopolies and abuse of it ➢ Security through obscurity does not work ➢ Worse ratio black hat / white hat security people ➢ Non-paying users are called “pirates” ➢ Slow bug fixing ➢ No shared efforts means wasted efforts ➢ Less incremental innovation ➢ Burden of ➢ license management ➢ anti-copy measures
  • 65. Why is FLOSS not used more? ➢ Anti-competitive behaviour of closed source companies ➢ Monopoly abuse ➢ Secret formats & protocols ➢ Data lock-in ➢ Vendor lock-in ➢ Not a lot of advertising ➢ Not a lot of teaching Frederik Questier Werken met portfolio's May 2011 04/10/05 | pag. 65 65
  • 66. Total Cost of Ownership ➢ Free Software is about freedom, not price ➢ In practice: zero cost acquisition ➢ Support is similar or cheaper because of competition ➢ No license management / procurement needed ➢ Cheaper hardware can be used ➢ Less administration work ➢ Bandwidth savings (local central update/software repository) ➢ Training ➢ Usability tests ➢ {MS Windows XP → Vista} = {MS Windows → Linux} ➢ {MS Office 2003 → 2007} > {MS Office 2003 → OpenOffice} Frederik Questier Werken met portfolio's May 2011 04/10/05 | pag. 66 66
  • 67. Where to find more FLOSS? ➢ Use your software package manager ➢ if your are using a Free and Open Operating System! ➢ Sourceforge.net ➢ Hosting and tools for >240K Open Source projects ➢ >2M registered users (contributors) ➢ Freshmeat.net ➢ >40.000 projects, mostly Free Software ➢ Google: x AND GPL OR “open source” Frederik Questier Werken met portfolio's May 2011 04/10/05 | pag. 67 67
  • 68. Where to find more FLOSS? ➢ http://livecdlist.com/ ➢ If you want to test software without installing ➢ http://www.theopendisc.com/ ➢ High Quality OSS for Windows: Firefox, Openoffice, Inkscape, Scribus, Clamwin, GIMP, Audacity, Filezilla, 7- zip, PDFCreator, Freemind, ... Frederik Questier Werken met portfolio's May 2011 04/10/05 | pag. 68 68
  • 69. Open Society? ➢ "How open is the future? Future Economic, Social & Cultural Scenarios based on Free & Open Source Software" Book: Eds. M. Wynants & J. Cornelis (Crosstalks) Open Courseware and Open Scientific Publications Chapter: F. Questier, W. Schreurs Openly published under CCPL See questier.com, crosstalks.vub.ac.be Frederik Questier Werken met portfolio's May 2011 04/10/05 | pag. 69 69
  • 70. DARE TO SHARE Copyleft Frederik Questier, Vrije Universiteit Brussel 70
  • 71. Questions? Comments? Thanks! Frederik Questier Werken met portfolio's May 2011 04/10/05 | pag. 71 71
  • 72. Credits ➢ Cartoon Open Source Fish by openssoft ➢ Photo Gears: Ralphbijker @ Flickr (CC-by) ➢ T-Shirt “Best things are life are free” by http://zazzle.com ➢ Photo Linus Torvalds: GFDL. Permission of Martin Streicher, Editor-in- Chief, LINUXMAG.com ➢ Picture (open source business strategies) from IT Manager's Journal, may 2004, with personal permission from John Koenig ➢ Drupalcon DC 2009 copyright by “Chris” (Flickr) ➢ Screenshot Acquia ➢ Screenshot http://www.openhandsetalliance.com/ ➢ Screenshot https://developers.facebook.com/opensource/ Screenshot ohloh.net ➢ Screenshot Google Frederik Questier Werken met portfolio's May 2011 04/10/05 | pag. 72 72