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Mediaconsumptie anno 2014
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Frederik De Bosschere
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Mediaconsumptie anno 2014
1.
Wijs Media over
2.
Wijs in kleine
bytes ‣ digital agency ‣ everything online ‣ digital strategy, websites, facebook apps, seo/sea, social, analytics... ‣ 54 FTE (june 2013) ‣ focused on results (sales, leads, conversions) ‣ strong methodology ‣ user-centric approach ‣ integrated process and teams
3.
Part of Heaven
Can Wait ecosystem.
4.
Mediaconsumptie anno 2014
5.
Tijd voor een
verhaal
6.
Historiek Der Geschreven Mediaconsumptie
7.
1 neerzitten op vaste plaats =
activiteit op vast tijdstip
8.
fastforward enter:digital
9.
2 neerzitten “PC in den
bureau” op vaste plaats = activiteit afgezonderd
10.
“PC op ‘t
werk” neerzitten op vaste plaats nog geen digitale revolutie 3 tussendoor
11.
“first stage of
tablet adoption” 4 neerzitten op vaste plaats digitaal device, analoog gedrag op vast tijdstip
12.
“second stage of
tablet adoption” 5 overal altijd first stage of digital life companion
13.
“same thing with
smartphones” //
14.
Mediadrager wordt life companion
15.
3 belangrijke revoluties
16.
Revolutie 1: The speed
of things Risico: Journalistieke waarde van snelle content?
17.
Revolutie 2: Controlling the
time frame Readers “I control how and where I want to consume your content” Publishers Risico: Impulsiviteit
18.
Waar hebben we
dat nog gehoord?
19.
Waar zien we
dat nog?
20.
Revolutie 3: Controlling the
source 1 exclusieve bron: Risico: Loyaliteit? Abonnementen? 1 feed met meerdere bronnen:
21.
Revolutie 4: Readers become
publishers Risico: Extra concurrentie. Rol als broadcaster?
22.
En waaraan hebben
we dat te danken?
23.
MOBILE
24.
Maar wat is
mobile?
25.
Mobile?
26.
Mobile? overal meepakken, makkelijk
delen met vrienden, ...
27.
Mobile?
28.
Mobile? “Ik kan uw boekske
niet lezen ...”
29.
Dus wat is
mobile?
30.
Werkwoord Actie Mobile is not
a devi ce
31.
mobile is freedom TIME PLACE CHOICE
32.
When will I
do it? Where will I do it? How will I do it? Freedom not to have to plan
33.
The ability to
act on impulse NOW HERE THIS WAY
34.
Hoe passen we
ons aan?
35.
zegt niks over kwaliteit van content, wel over gedrag
van lezer: fast-food mentaliteit “nu en à la carte” Mediasnacking
36.
Multi-channel, multi-device “Don’t bring
your audience to your message, bring the message to your audience.”
37.
Cater to the
individual reader “Create highly personalized experiences.”
38.
Sharing is caring “Avoid
locking people in. A high share of your traffic will come through sharing.”
39.
Mediastroom
40.
Questions? @Vrederik frederik.debosschere@wijs.be 32 474 42
32 31
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