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SOCIAL MEDIA & SOCIAL WEB
5 ways the Internet changed Customer relationships for brands and companies
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A Global Change
2
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Just a Phase ?
3
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On Earth Social Media Users
7 billion 1,11 billion
Mobile accounts
6,5 billion
Connected
2,3 billion
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+1,11 billion
+1 billion
+1 billion (?)
+555 millions
+225 millions
+70 millions
2004
2005
2006
2011
2003
2010
5
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What’s AtAwAd ?
7
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10
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We all act SoLoMo
11
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What AreThe Consequences ?
13
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14
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15
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16
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17
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The Roads
toTake
18
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DIGITAL INFLUENCE
1
2
3
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EXAMPLE
3rd most visited website
+4 billion views… per day
100 hours of video posted… per minute
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Visibility ?
Users ?
Attractiveness ?
EXAMPLE
21
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The secret : Digital Ubiquity
+
+
+
EXAMPLE
22
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= x1
= x10
EXAMPLE
+
+
+
23
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The Content
Strategy
24
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Install an Uniterrupted Flow
of both informations & interactions
25
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Create and ShareValues
by the digital prints you leave online
26
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Take Good Care of the System
to do better and to last
27
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5Tips to Handle
Social Changes
28
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E-Mail for everyone
outdated
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29
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Brand controled
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guided
30
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Delay to interact is better
reduced
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Customer relations
individualized
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32
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Customer relations
individualizedpubliclyFree share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
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33
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Distance is the safest way
to protect ourselvesProximity
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34
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3Trends to Use
Right Now
35
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There
Are
No Borders
Anymore
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36
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Web-to-Store & ROPO Effect
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37
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Global «Nonline» Experience
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38
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39
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Fred Colantonio
+32 486 99 58 68
contact@fredcolantonio.com
www.fredcolantonio.com
: FredColantonio
Photo pro : Stéphane Laruelle
Crédit images : www.sxc.hu
40

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Web Trends - Usages connectés et stratégie de visibilité sur le web social (version 2013)

  • 1. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com SOCIAL MEDIA & SOCIAL WEB 5 ways the Internet changed Customer relationships for brands and companies Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 1
  • 2. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com A Global Change 2
  • 3. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Just a Phase ? 3
  • 4. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com On Earth Social Media Users 7 billion 1,11 billion Mobile accounts 6,5 billion Connected 2,3 billion 4
  • 5. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com +1,11 billion +1 billion +1 billion (?) +555 millions +225 millions +70 millions 2004 2005 2006 2011 2003 2010 5
  • 6. Free share is my choice, copyright is a law. | En cas d’utilisation des informations de cette présentation, merci de citer la source : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 6
  • 7. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com What’s AtAwAd ? 7
  • 8. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 8
  • 9. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 9
  • 10. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 10
  • 11. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com We all act SoLoMo 11
  • 12. Free share is my choice, copyright is a law. | En cas d’utilisation des informations de cette présentation, merci de citer la source : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 12
  • 13. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com What AreThe Consequences ? 13
  • 14. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 14
  • 15. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 15
  • 16. Free share is my choice, copyright is a law. | En cas d’utilisation des informations de cette présentation, merci de citer la source : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 16
  • 17. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 17
  • 18. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com The Roads toTake 18
  • 19. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com DIGITAL INFLUENCE 1 2 3 19
  • 20. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com EXAMPLE 3rd most visited website +4 billion views… per day 100 hours of video posted… per minute 20
  • 21. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Visibility ? Users ? Attractiveness ? EXAMPLE 21
  • 22. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com The secret : Digital Ubiquity + + + EXAMPLE 22
  • 23. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com = x1 = x10 EXAMPLE + + + 23
  • 24. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com The Content Strategy 24
  • 25. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Install an Uniterrupted Flow of both informations & interactions 25
  • 26. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Create and ShareValues by the digital prints you leave online 26
  • 27. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Take Good Care of the System to do better and to last 27
  • 28. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 5Tips to Handle Social Changes 28
  • 29. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com E-Mail for everyone outdated Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 29
  • 30. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Brand controled Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com guided 30
  • 31. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Delay to interact is better reduced Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 31
  • 32. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Customer relations individualized Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 32
  • 33. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Customer relations individualizedpubliclyFree share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 33
  • 34. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Distance is the safest way to protect ourselvesProximity Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 34
  • 35. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 3Trends to Use Right Now 35
  • 36. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com There Are No Borders Anymore Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 36
  • 37. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Web-to-Store & ROPO Effect Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 37
  • 38. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Global «Nonline» Experience Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 38
  • 39. Free share is my choice, copyright is a law. | En cas d’utilisation des informations de cette présentation, merci de citer la source : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 39
  • 40. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Fred Colantonio +32 486 99 58 68 contact@fredcolantonio.com www.fredcolantonio.com : FredColantonio Photo pro : Stéphane Laruelle Crédit images : www.sxc.hu 40