Example of personal branding as Franchise Jones and it’s use in public Franchise Jones Seminars. This 2-hour presentation is edited here. Contact me if you are interested in the full presentation.

1. Franchise Jones An Introduction to Franchising Presented by Stefan G. Silverman Minneapolis

2. The Great Recession Impacts Employment: It’s not about when things will return to normal. Concern is growing that what we’re experiencing is the new normal!

3. “ The modern office/factory-model job could be headed for extinction. Goodbye, permanent employment. Hello, contingent work, contractual employment and "composite" careers.” - Steve Adams Journalist and Author “Back to Work! Create New Opportunities in the Wake of Job Loss”

4. Americans’ job satisfaction falls to record low Economists warn discontent could stifle innovation, hurt U.S. productivity The Associated Press WASHINGTON - We can't get no job satisfaction. Even Americans who are lucky enough to have work in this economy are becoming more unhappy with their jobs, according to a new survey that found only 45 percent of Americans are satisfied with their work. That was the lowest level ever recorded by the Conference Board research group in more than 22 years of studying the issue.

5. So regardless of where you are in the workforce the choice for a better future could be to… Start your own business in 2011.

6. Unsure about your Future?

8. Which Type Are You?

11. Who Buys a Franchise? People Like You! Recent Always Best Senior Care Buyers Real Estate Appraiser Franchise Owner – Signs By Tomorrow VP – Hilton Hotels Quality Control Manager – Bayer Corporation Financial Services Rep – Metropolitan Life Account Manager – Crown Lift Trucks Sales Engineer – Sprint .

13. What franchising does best is it helps minimize that FOUR LETTER WORD…

14. RISK!!!

15. Don’t Take My Word For It A government study found that 91% of franchised businesses were still operating after 7 years! Compared to just 20% of individual startups. *Entrepreneur.com

16. So why go into business in the first place?

17. Paying for A Franchise Net Worth & Available Liquid Assets Possible Sources of Funds Savings & Investments Self-Directed Qualified Retirement Plan Home Equity Loan Bank Loan or Line of Credit SBA Loan Guarantees Family, Friends, Relatives Private Investors, Venture Capital Franchisor Financing Credit Card Financing.

22. “ Great works are not performed by strength but by perseverance.” Samuel Johnson