Frustrated that your business's website is always below your competitors in search rankings? Not sure what else you can do to your website to improve your rankings? This presentation illustrates what can be changed on your website to improve visibility, usability and conversions.

1. Website Review ClinicFormic Media Seminar Presented by: Formic Media, Inc. www.formicmedia.com/seminars

2. Website Clinic What to look for when conducting a website review

4. Content Hierarchy

5. Clear Navigation

6. Call to Action

7. Dedicated Contact Us Form

9. Optimized Title/Meta Tags

10. Header Tags (h1, h2, h3)

11. Optimized content

12. Optimized anchor text

13. Optimized Alt text

14. Optimized URL's

15. Navigational Elements

16. Breadcrumb navigation

17. Text navigation

18. Site search

20. Page Speed

21. Avoid Flash elements

22. Table/Frame Free layout

23. XML Sitemap

24. Canonicalized URL’s

25. Robots.txt

26. Sitemap auto discovery

27. External links opening in a new window

29. Google Webmaster Tools

30. W3C Schools

31. Google, Yahoo & Bing Webmaster Guidelines

32. UseIt.com

34. Next Formic Media Seminar 7.14: SEO Fundamentals Frustrated that your small business website is always below your competitors’ in search rankings? Not sure what else you can do to your website to improve your online visibility? Join us for our next free small business seminar where we will outline the fundamentals of an effective search engine optimization (SEO) strategy for your website. The Formic team will cover fundamentals including content, code and credibility, including case studies and recommended resources. You will leave with specific strategies and tactics you can implement to boost your visibility for target search terms.