WordPress is one of the most widely used open-source content management systems for blogs and websites. The reason for this is due to its out of the box simplicity, usability and variety of plugins that can make a webmaster's life a whole lot easier. Need to enhance your SEO presence, try using the "All in One SEO Pack" plugin. Are you looking to add an ecommerce shopping cart to your site? There's a plugin for that too. The Formic team will walk you through the WordPress interface to show off its value and appeal, recommend specific plugins, review how to install it, and of course go over what you can actually do within it, plus much more.

1. Seminar Sponsors
Oregon Business Magazine
 Use code FORMIC for free subscription
IT Assurance Network Services
 On-demand, on-site computer & network
services

2. Formic Media Seminar Series:
WordPress 101
Presented by:
Formic Media, Inc.
www.formicmedia.com/seminars
503-260-6700| kent@formicmedia.com

3. Upcoming Seminars
 January 12th – Social Media Privacy Policy
 February 9th – Website Clinic
 March 9th – Google Places

4. Agenda
 Intro to WordPress
 Design / Installation
 The Interface
 Plugins

5. Intro to WordPress

6. About WordPress
 WordPress is an Open Source Content
Management System (CMS).
 It is a framework that is built in php and utilizes a
mysql database.
 It is used by over 12% of the 1,000,000 most
trafficked websites.
 WordPress has grown to be the largest self-hosted
blogging tool in the world.

7. About WordPress
 There are 2 ways to use WordPress:
 Hosted version: www.wordpress.com
 Less flexibility (blogs)
 Self Hosted version: www.wordpress.org
 Fully customizable (corporate or personal
site).

8. Why Use WordPress
 Uses Include:
 Blogging
 Business/Corporate
Website
 Personal Website
 SEO Friendly
 Plugins

9. Version Control

10. WordPress.org

11. WordPress.com

12. WordPress.com

13. Installation

14. Installation
 2 ways to do it:
 Through your Hosting provider, if they provide it
 Manually with a mysql database and ftp access

15. Themes/Design

16. Themes: The skeleton of WordPress
header.php
index.php, page.php, etc. sidebar.php
footer.php

17. Themes: What are they? What do they do?
 Change the design and layout of a site
 Are great for specifying functionality of your site.(ie. Photo,
video themes)
 Give you a base to work off
 Template multiple sites

18. Themes

19. Places to get Themes
 Free themes at wordpress.org and all over
the net.
 Smashing Magazine
 Premium Themes (you generally get tech support
with premium themes, as well as more out of box
functionality then a free one)
 Rocket Themes
 Theme Forest

20. The WordPress Interface

21. The Interface
 http://www.YOURSITEDOMAIN.com/wp-admin
 Leads you to your login

22. The Interface: Dashboard

23. The Interface: Creating a Page

24. The Interface: Creating a Page
 Pages are very useful for more static like information on your
WordPress site:
 About Us
 Resume or Portfolio
 Services
 Pages can be made with a hierarchy:
 First make the “parent” page,
 Then create the sub pages, and
Choose that parent category.

25. The Interface: Creating a Post

26. The Interface: Creating a Post
 Both post and pages can be written and scheduled to post in
advanced:
 Remember to include tags and categories on each post,
which can help with usability and makes content SEO
friendly.

27. The Interface: Enhancing Pages/Posts
 Use the tool bar to change text formats, highlight, add links
and media like photos, videos, etc.

28. The Interface: Media Library
 Where all photos, videos, etc that are inserted into pages or
posts are stored.
 You can also add new media here first before you insert them
into a post.

29. The Interface: Comments
 WordPress gives you the option of controlling comments on
your blog:
 Within the settings, you can allow all comments to be
automatically published or,
 You can control comment – approving, replying, editing,
or deleting each comment.

30. Plugins

31. Plugins
 What is a plugin?
 Tools to help make your life easier by helping to automate and reduce
the amount of time spent on programming/development
 There are over 12,000 plugins specific to WordPress
 Utilize the WordPress Plugin Directory

32. Plugins
 Plugin Examples

33. Plugins
 Plugin Examples

34. Plugins
 Plugin Examples

35. Plugins
 Plugin Examples

36. Plugins

37. Plugins
 Best WordPress Plugins
 All in One SEO Pack – allows you to write custom title/meta tags
 Broken Link Checker – identifies broken links in your site
 AdRotator – helps manage banner ads (including stats) on your
site/blog
 WP Super Cache – generates static HTML pages in case of large
amounts of traffic
 Google Sitemap Generator – automatically generates an XML
sitemap, which is important for search engine indexing
 Share This – help give your content legs by allowing others to share
your post/page via a number of social media sites
 TubePress – Automatically pull your youtube channel into a nicely
laid out video player embedded on your site.

38. WordPress On The Go

39. WordPress Apps
 If you are creating a lot of content on your WordPress blog, you can
utilize the power of smartphones and control your blog on the go.

40. Questions?
Contact:
John McPhee
www.formicmedia.com
503-517-9059 x122| johnm@formicmedia.com