Many businesses are beginning to incorporate social media strategies into their marketing plans; however, it is becoming more and more difficult to cut through all of the noise. Kent Lewis, President of Formic Media, will outline advanced strategies, tactics and tools for popular social media platforms like Facebook, Twitter, YouTube and LinkedIn.

1. Advanced Social Media Strategies:
Build Brand, Create Customers and
Energize Evangelists
Presented by:
@KentLewis
Formic Media, Inc.
Twitter: @FormicMedia | FormicMedia.com

2. Formic Background
Launched in 2008 to service small business & partners
Specializes in search, social and website development
100% of Account Team Google AdWords Certified
7 employees & 30+ clients
Strategic partnerships (Microsoft, AlphaGraphics, etc.)
Focus on education via monthly Seminar Series

3. Advanced Social Media Agenda
Facebook
Twitter
LinkedIn
YouTube
SlideShare
Quora
Foursquare

4. Facebook: Lion Brand
 R&D (Polls)
 Contests & promotion
 Tool: Wildfire

5. Facebook: gDiapers
 Targeted advertising
 Engagement up 156%
 Revenue up 222%

6. Facebook: Intel
 Customized interface
 Embedded & linked videos
 Deals tab promotes sales

7. Twitter: Cox
 Customer service
 Dedicated team
 Tool: Parature

8. Twitter: Hotel Max
 Sales & support strategy
 2x SoMe Award winner
 Tool: HootSuite

9. Twitter: TNC
 Promoted Tweets
 Promoted Trends
 Promoted Profiles

10. LinkedIn: Axway
 Targeted ads
 25% conversion rate
 Lowest CPA ever

11. LinkedIn: Formic Media
 Services tab
 Recommend API
 Request recommendations

12. LinkedIn: Dell
 Product & Service Spotlight
 Embedded YouTube video
 101 recommendations

13. YouTube: Insight Schools
 InVideo Ad Placements
 375% better CTR than display
 View-through conversions 2x

14. YouTube: Diane Morgan
 “How To” thought leadership
 Embed videos on website
 Increases book sales

15. YouTube: Cisco
 Customized channel
 Extensive content & engagement
 Integration with Twitter & Facebook

16. SlideShare: Formic Media
 Create & optimize profile
 Upload & optimize slides
 Utilize for research & sales

17. Quora: Q&A
 Ask & answer questions
 Syndicate to blog & Twitter
 Secure Best Answers

18. Foursquare: Check-in/LBS
 Claim listing & ad Specials
 Monitor tips & reward Mayor
 Consider News Page & Badge

19. Summary
Customize profiles, using latest tools & tech
Focus on R&D & customer service via social
Optimize profiles to increase visibility in search
Create educational “thought leadership” content
Develop sales-centric content strategies
Test advertising on social all platforms
Treat social fans & followers as affinity partners

20. Questions & Answers
Attend our next Seminar on 5.11: Sales Success
Visit our SlideShare account for past Seminar presentations
Sign up for our monthly email newsletter
Read our blog or follow us on Twitter (@FormicMedia)
Read articles & white papers in Anvil Resources section
Reach out to us with questions & partner opportunities
Kent Lewis John McPhee
President & Founder Account Director
Formic Media, Inc.
www.FormicMedia.com