ForeclosureDataBank.com explains the differences between Real Estate Salespeople and Real Estate Marketers, and why you need to be an active Marketer to succeed.

1. Improve your
Effectiveness as a
Real Estate
Marketer
There is a great deal more to selling real estate Contents
than stumbling across a lead, pumping advertising Introduction....…...............……1
Become Known About Town.....2
in the local press and closing a deal. If you need
Build an Effective Webs ite........2
to sustain your business, then you need to market Maintain your Public Profile......2
yourself and what you do continuously. This will
take effort, time and some money too.

2. 2
Become Known About Town
You need to be seen out and about in the market place every single
day, embedding your brand in people’s minds so that they can
never forget you. Trade shows, billboards anything is good as long
as you are politely (but effectively) in everybody’s face. Gear your
marketing drive to the class of customers you need to attract. In real
estate terms, this means buyers with money, and property owners
with homes that will be easy to sell.
Build an Effective Website
You need a decent website with a compelling dot com address, and an impressive feel to back this up.
Make sure that your contact details are accurate, and that your listings are up to date. Provide useful
related information to maintain interest, and start a blog to attract traffic too. These things are
important, because these days almost everybody searches for property on the internet, and they know
a lot more about the subject.
Maintain your Public Profile
Get into the media any way you can. Write an interesting column in
the local printed press. Make comments on active blogs, populate
the social media and swamp article directories – anything that is
legal and attracts potential customers is good. Why not do an
interview on local television and radio stations too?

3. 3
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