Online users are finding more content is being served up that is relevant to their preferences, tastes and interests. These search behaviors and patterns aren’t being uncovered by big players like Instagram, Pinterest, Facebook and Twitter out of sheer luck. Predictive Targeting is a trend that these social channels are quickly adopting and implementing to provide a more customized experience for the end user. Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com®, for this month’s #RESocialChat, focusing on using Predictive Targeting to discover and reveal the search behaviors and online preferences of your consumer base. Walk away with a heightened sense of: -Who your target audience is. -Best ways to tap into the social space to start a dialogue and establish a connection. -Much more!

1. Predictive Targeting: How Major
Social Networks are
Customizing the Search
Experience
Ansley Sudderth
Social Media Training
& Communications
Coordinator

2. Join the conversation!
Use #RESocialChat
for the chance to
win $20!

3. • What is Predictive Targeting?
• Why People Are Searching
• Behaviors that Fuel Search
• ZMOT
• How Brands Are Making Contact and Leaving an Impact
• Real World Examples
• Valuable Links
• Q&A
Agenda

4. What is Predictive Targeting?

5. Predictive Behavioral Targeting

6. Predictive Behavioral Targeting

7. Why People are Searching

8. Consumers Search to…
• Conduct research/information gathering
• Reconnect with old acquaintances
• Reconnect with new/current acquaintances
• Finalize/solidify purchase decisions
• Gain knowledge/entertain

9. Online Behaviors

10. ZMOT- Zero Moment ofTruth

11. ZMOT- Zero Moment ofTruth
“Marketers who believe in the Zero
Moment of Truth, who optimize
and build their marketing programs
around the Zero Moment of Truth,
stand to have a competitive
advantage in the marketplace.“
-Jim Lecinski, VP Google

12. ZMOT

13. ZMOT

14. Real Estate Predictions Using Google
Trends

15. How Brands Are Making
Contact and Leaving an
Impact

16. Shaking Up Search on Facebook

17. Shaking Up Search on Facebook

18. Shaking Up Search on Pinterest
• Guided Search
• Related Pins
• Promoted Pins

19. Shaking Up Search on Pinterest: Guided
Search

20. 1. Download or Update Your Mobile App
2. Tap the magnifying glass search icon
3. Type in something you’re looking for
in the search field at the top of the
screen
4. Choose “pins” or “just my pins”
5. Suggestions to refine the search
query will appear underneath the
search field
6. Tap any of the guides to narrow down
your search
Shaking Up Search on Pinterest: Guided
Search

21. 7. Select up to three guides
Shaking Up Search on Pinterest: Guided
Search

22. 8. Type in your own search terms if
you’d like!
Shaking Up Search on Pinterest: Guided
Search

23. Shaking Up Search on Pinterest: Related
Pins

24. Shaking Up Search on Pinterest: Promoted
Pins
Coming Soon!

25. Shaking Up Search onTwitter

26. Getting to Know YourAudience Online

27. Ultimate Staycation Guide
Activity suggestions for
the ULTIMATE staycation!

28. #RESocialChat Valuable Links

29. Valuable Links
• ZMOT: Zero Moment of Truth
• http://www.youtube.com/watch?v=mEl1fiqLCVM
• http://www.youtube.com/watch?v=g40rrWBx2ok#t=23
• Pinterest Guided Search:
• http://www.mediapost.com/publications/article/227796/pinterest-moves-guided-
search-to-desktop-hires-fo.html?edition=73590
• Pinterest Related Pins:
• http://blog.tailwindapp.com/related-pins-pinterest-strategy/
• Pinterest Promoted Pins:
• http://blog.pinterest.com/post/85525195764/the-next-phase-of-promoted-pins
• Five Game Changing Social Updates!
• http://yoursolutions.forrent.com/social-media/5-5-five-game-changing-social-updates-
pinterest-twitter
• Share the ULTIMATE Staycation Guide!
• http://blog-cdn.static-homes.com/wp-
content/uploads/2013/06/UltimateSummerStaycationGuide.pdf
• http://www.thinkwithgoogle.com/infographics/staycations-summer-travel.html

30. Sources
http://www.scorchsoft.com/assets/components/phpthumbof/cache/zmot.ef4bdeb45d9e7256117efd07103d6e76
165.jpg
http://www.elateral.com/tl_files/elateral/content/Blog%20Images/jim%20lecinski%20of%20google.png
https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcS-DyUntoJydZ4eGLZ-
oL1Cv3GErjFVYXPIxvAJma50GkwSz3BRhg
http://blog.90octane.com/blog/wp-content/uploads/2011/09/zmot.jpg
http://2.bp.blogspot.com/-
Ti3dVPVm9Og/UQr2rkdaclI/AAAAAAAABqw/tBBQc9qYLmM/s1600/Home-Research-to-Action-
Lag.gif
http://sproutsocial.com/insights/wp-content/uploads/2014/04/Pinterest-Guided-Search-Article-Main-
Image.png
http://pintalk.net/wp-content/uploads/Pinterest-Guided-Search-guides.jpg
http://pintalk.net/wp-content/uploads/Pinterest-Guided-Search-2014-05-01-09.35.15.png
http://pintalk.net/wp-content/uploads/Pinterest-Guided-Search-Categories.jpg
http://pintalk.net/wp-content/uploads/Pinterest-Guided-Search-2014-05-01-09.35.jpg
http://www.huffingtonpost.com/visualnewscom/how-companies-are-targeti_b_3708980.html
http://rockresearch.com/wp-content/uploads/2014/04/Predictive_Modeling.jpg
http://media-cache-ec0.pinimg.com/736x/6f/06/03/6f060390e78302654b1d85f5287e0684.jpg