Gary Fayard presented The Coca-Cola Company's financial vision and outlook. He outlined the company's long-term growth targets of 6-8% annual net revenue growth and 3-4% annual operating income growth on a currency neutral basis. He explained how the company will achieve these targets through tailored actions in different markets and by leveraging its competitive advantages of global brands, an extensive bottling system, scale and operational flexibility.
2. Forward-Looking Statements
This presentation may contain statements, estimates or projections that constitute “forward-looking statements” as defined under U.S. federal
securities laws. Generally, the words “believe,” “expect,” “intend,” “estimate,” “anticipate,” “project,” “will” and similar expressions identify forward-
looking statements, which generally are not historical in nature. Forward-looking statements are subject to certain risks and uncertainties that could
cause actual results to differ materially from The Coca-Cola Company’s historical experience and our present expectations or projections. These risks
include, but are not limited to, obesity and other health concerns; scarcity and quality of water; changes in the nonalcoholic beverages business
environment, including changes in consumer preferences based on health and nutrition considerations and obesity concerns; shifting consumer tastes
and needs, changes in lifestyles and competitive product and pricing pressures; impact of the global credit crisis on our liquidity and financial
performance; our ability to expand our operations in developing and emerging markets; foreign currency exchange rate fluctuations; increases in
interest rates; our ability to maintain good relationships with our bottling partners; the financial condition of our bottling partners; our ability and the
ability of our bottling partners to maintain good labor relations, including the ability to renew collective bargaining agreements on satisfactory terms
and avoid strikes, work stoppages or labor unrest; increase in the cost, disruption of supply or shortage of energy; increase in cost, disruption of
supply or shortage of ingredients or packaging materials; changes in laws and regulations relating to beverage containers and packaging, including
container deposit, recycling, eco-tax and/or product stewardship laws or regulations; adoption of significant additional labeling or warning
requirements; unfavorable general economic conditions in the United States or other major markets; unfavorable economic and political conditions in
international markets, including civil unrest and product boycotts; changes in commercial or market practices and business model within the European
Union; litigation uncertainties; adverse weather conditions; our ability to maintain brand image and corporate reputation as well as other product issues
such as product recalls; changes in legal and regulatory environments; changes in accounting standards and taxation requirements; our ability to
achieve overall long-term goals; our ability to protect our information systems; additional impairment charges; our ability to successfully manage
Company-owned bottling operations; the impact of climate change on our business; global or regional catastrophic events; and other risks discussed
in our Company’s filings with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K, which filings are available
from the SEC. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made.
The Coca-Cola Company undertakes no obligation to publicly update or revise any forward-looking statements.
Reconciliation To US GAAP Financial Information
The following presentation includes certain “non-GAAP financial measures” as defined in Regulation G under the Securities Exchange Act of 1934.
A schedule is posted on the Company’s website at thecoca-colacompany.com (in the “investors” section) which reconciles the non-GAAP financial
measures included in the following presentation to the most directly comparable financial measures calculated and presented in accordance with
Generally Accepted Accounting Principles.
6. Pace Of Consumer Recovery Will Vary
Reset Rapid Recovery
China
Europe India
USA Brazil
Delayed Recovery Volatility / Double-Dip
Russia
Japan Ukraine
7. Our Long-Term Targets Remain Appropriate
Long-Term Growth Targets*
Our Beliefs
High Single • Appropriate over the long-term
Digit with quarter-to-quarter volatility
6-8% • Our internal picture of success
is to exceed these targets
5-6% • We remain constructively
discontent
3-4%
Our Metrics
• Share gains
• Consistent revenue growth
• Expanding operating margins
Volume Net Revenue OI EPS • Cash flows
* Ongoing, currency neutral
8. How Do We Double System Revenues
By 2020?
“The US market is going flat and foreign sales
won’t make up for it.”
9. How Do We Double System Revenues
By 2020?
“The US market is going flat and foreign sales
won’t make up for it.”
- Financial World, Report
On The Coca-Cola Company, 1977
10. Track Record Of Profitable Growth
Growth Since 1977
22X
16X
13X
9X
6X
4X
Net Revenue Operating Income Net Revenue Operating Income Net Revenue Operating Income
United States* Rest of World Total World
*Includes Puerto Rico
11. Making Profitable Businesses Bigger
KO Mexico Servings KO Spain Operating Income Stills % of
Per Capita Per Capita KO Portfolio
635
+267 2.7X +14% 22%
368
8%
1997 2008 1997 2008 1997 2008
Capturing The Opportunities
• Demographic trends
• Personal consumption
• Per capita consumption expansion
• Ready-to-drink conversion
12. We Are Confident In Our 2020 Vision
KO System
Net Revenues (US$ currency neutral)
Implied By
KO Long-Term
Growth Model
2010 2012 2014 2016 2018 2020
13. Leveraging Our Competitive Advantages
Brands Healthy Strong Cash
and System for Flow and
Operational Scale and Disciplined
Flexibility Reach Investments
14. Winning In The Global Marketplace
#1 #1 #1 #1 #1 #2 #3
Sparkling Juices & RTD RTD Active Sports Packaged
Beverages Juice Drinks Coffee Tea Lifestyle Drinks Water
1997 Billion Dollar Retail Brands Current Billion Dollar Retail Brands
16. Tailoring Our Actions By Market
Reset Rapid Delayed Volatility/
Recovery Recovery Double-Dip
Markets
Europe
USA
Segment
Actions
Offerings
Success Share of Value
Metrics Commercial
Execution
17. Tailoring Our Actions By Market
Reset Rapid Delayed Volatility/
Recovery Recovery Double-Dip
Markets
Europe China
USA India
Brazil
Segment Build
Actions
Offerings Consumption
Share of Value Per Capita
Success
Metrics Commercial Margin
Execution Expansion
18. Tailoring Our Actions By Market
Reset Rapid Delayed Volatility/
Recovery Recovery Double-Dip
Markets
Europe China Japan
USA India
Brazil
Segment Build Reinvigorate
Actions
Offerings Consumption Growth
via Innovation
Share of Value Per Capita System Profits
Success
Metrics Commercial Margin Brand Health
Execution Expansion
19. Tailoring Our Actions By Market
Reset Rapid Delayed Volatility/
Recovery Recovery Double-Dip
Markets
Europe China Japan Russia
USA India Ukraine
Brazil
Actions Segment Build Reinvigorate Maximize
Offerings Consumption Growth Flexibility
via Innovation
Share of Value Per Capita System Profits Balanced Volume
Success and Value Share
Metrics Commercial Margin Brand Health
Execution Expansion Manage Price
Gaps
20. Productivity Is Embedded In All That We Do
Current Productivity Savings Program
Cumulative Annual Savings
$500 MM Target
$310 MM*
By End of 2009 By End of 2011
*Targeted
21. Leveraging Our Competitive Advantages
Proven Strong
Brands Healthy
Playbook for Cash Flow
and System for
Emerging and
Operational Scale and
Stronger Disciplined
Flexibility Reach Investments
22. Healthy System Investing To Grow
Higher Margins Improving Profitability Reinvesting → Long-Term
EBIT / Revenue* Return on Invested Capital* Capital Expenditures
(US$ Currency Neutral)
+30 +260 +16%
Basis Basis CAGR
Points Points
14.9% $6 Bn
14.6% 13.8%
$4 Bn
11.2%
2005 2008 2005 2008 2005 2008
* Ongoing, currency neutral as provided by ThomsonReuters (based on KO + 21 publicly traded bottlers)
23. Power Of The Coca-Cola Bottling System
Top 8 Bottlers % Of KO 2008 Unit Case Volume
2% 9% 11% 2%
16% 9% 3% 2%
*As of December 2008
24. Significant Share Advantage
NARTD Share 2008
KO Primary Global Competitor
North America International Global
1.3X
3.5X 2.3X
NARTD excludes Bulk Water and Dairy/Soy drinks
25. Tremendous Scale Across Operating Groups
NARTD Share 2008
KO Primary Global Competitor
4.8X
2.4X
2.8X
4.5X
Europe Pacific Latin America Eurasia & Africa
% KO Volume 17% 17% 27% 15%
KO Net
Revenue $ Bn $5.8 $4.7 $3.8 $2.3
KO Operating
Income $ Bn $3.2 $1.9 $2.1 $0.8
2008 Data
26. Creating Enormous Economies Of Scale
Consumer Customer Franchise
Marketing Leadership Leadership
1.6 Bn servings per day 20 MM customers $64 Bn supply chain
• 1 MM per minute per week
900+ mfg operations
206 countries 7 MM coolers 8,500 sales centers
• More than UN and warehouses
500,000 vehicles
27. Leveraging Our Competitive Advantages
Strong
Proven
Brands Healthy Cash Flow
Playbook for
and System for and
Emerging
Operational Scale and Disciplined
Stronger
Flexibility Reach Investments
28. Strong Cash Flows Would Continue Under
Long-Term Growth Targets
Cumulative Cash From Operations Approximately
$ Bn $130 - $150*
Capital
$32 - $37 Expenditures
Cash
$62 Available
$13
Capital After Dividends
Expenditures
Cap-Ex
Dividends Acquisitions
~$110
$27
Share Repurchase Share
Repurchase
$14 Acquisitions /
Other
$8
1997 - 2008 2009 - 2020 Estimated
*Assumes:
• Long-Term targets are achieved
• Current exchange rates
• No structural changes
29. Disciplined Investment In The Business
Emerging
• Maximize Volume
• Investing for
Accelerated Growth
Developing
• Maximizing Value
Through Segmentation
• Building Consumer
Loyalty
Developed
• Driving Profitable
Growth Through
Innovation And
Productivity KO 2008 Volume
30. Unbroken Track Record Of Dividends
Annual Dividend Per Share* $1.64
354 Consecutive Dividends
Since 1920
1920 2009
*Annual dividend per share adjusted for stock splits
31. Leveraging Our Competitive Advantages
Strong
Proven
Brands Healthy Cash Flow
Playbook for
and System for and
Emerging
Operational Scale and Disciplined
Stronger
Flexibility Reach Investments
32. Success Measured By Delivering
Total Shareowner Returns
More than DOUBLE SYSTEM REVENUE while
increasing system margins
Maximize Company and bottler long-term cash flow
Boost system investment in sales and market execution
Use our size and expertise to create economies of scale
Most efficient & effective business system; build a
continuous improvement and cost management culture