1. Making Strong Brands
Stronger In The US
Katie Bayne
Chief Marketing Officer,
Coca-Cola North America

4. Coca-Cola Strength Is Clear
#1
68.7B
#2
WORLD’S 60.2B #3
MOST 56.6B #4
47.8B
VALUABLE #5
BRAND
34.9B
#23
Valuable brand: Interbrand / BusinessWeek, Sept 09 Coca-Cola IBM Microsoft GE Nokia Pepsi
Cool Brand
Preferred Beverage 50.0
Source: 2009 TRU Favorite Brand Study
45.0
40.0
35.0
Source: Consumer Brand Health tracking through Sept 2009

5. Fueling Teen Recruitment

8. Growing Teen Drinkers
Teen User Base
Source: Consumer Brand Health tracking, YTD September vs YAGO

9. Talking With Mom Everyday

12. Capturing More Home Occasions
with Meals
Source: Consumer Brand Health tracking,
YTD Sept 2009

14. Coke Zero Growth Continues
Foodservice
Outlets Growing
+49%
+151%
+101%
in value
volume YTD
+15%
in volume
2006 2007 2008 2009
YTD
Value Source: Nielsen , AMC, YTD Sept, 2009
Recruiting Youth
Preferred
TO
vs. Key Competitor
Source Favorite Brand Score: Coca Zero vs Pepsi Max, Consumer Brand Health tracking, Sept 2009.

16. Diet Coke Regaining Momentum
Preferred
TO
LOW CALORIE
SPARKLING BEVERAGE vs Key Competitor
Source: Diet Coke vs. Diet Pepsi, Nielsen YTD Sept 2009 Source: Diet Coke vs. Diet Pepsi, Consumer Brand Health tracking, YTD Sept 2009
LIVE
TASTEFULLY

18. Innovating Flavor Brands

21. Living Positively In All We Do
CONSUMERS
give it back
OPINION LEADERS
& CONSUMER
INFLUENCERS
SYSTEM

23. A High Growth Portfolio
Source: CCNA Industry Estimates, Nielsen YTD Sept 2009. The Coca-Cola Company is a minority investor in the Zico and Honest Tea brands. The rights to ready-to-drink Illy coffee products
in North America are held by a joint venture in which The Coca-Cola Company owns a 50% interest.

24. Accelerating Powerade Performance
EQ Share Swing Point Share Volume
(Among Hispanics)
Source: Nielsen AMC, YTD Sept 2009 Source: Nielsen YTD Sept 2009 – PADE TM Source: Nielsen YTD Sept 2009
#1 FASTEST
GROWING

26. Innovating To Fuel Growth
Facebook
Co-Creation vw10 a
w/ consumers Strong Start
4 of top 6
by the fans… low-cal SKUs are
for the fans vitaminwater10
1+ mm Source: Nielsen,YTD Sept 2009

27. Investing in a Leader
In Volume Premium Bottled Water
Source: Nielsen Sept 2009

28. Differentiating In Water

29. Winning In Juice & Juice Drinks
In Volume In Volume In Volume
Source: Nielsen Sept YTD 2009
Sept YTD 2009

31. Discovering And Propelling Emerging Brands
Proprietary Tools
Investment
Entrepreneurs
Venturing
&
Emerging
Brands
Importation
Innovation

33. Deeply Connecting With Hispanic Passions
Index Index
Population Growth Reg Sparkling Per Caps Still Per Caps
Source: Census 2010 - 2020 Source: CCNA Consumer Landscape Study, 2008 Source: CCNA Consumer Landscape Study, 2008
FULL YEAR
World Cup Powerade &
Mexican National
Dasani
Hispanic
New Novelas Ingles Sin
Barreras
Team

34. Celebrating African American Culture & Lifestyle
Index Index
Population growth reg sparkling per caps still per caps
Source: Census 2010 - 2020 Source: CCNA Consumer Landscape Study, 2008 Source: CCNA Consumer Landscape Study, 2008
FULL YEAR
vitaminwater
program
Sustaining
Tool
HBCU & CZO
partnership
Black History
Month
Nestea/MM

36. My Coke Rewards: #1 CPG Site On The Web
CONSUMER SCHOOLS
CUSTOMER CHARITIES
1 In 8 Households Creating Real Value 9 Minutes On Site
Source: Nielsen Homescan Panel, 2009

37. Coke Digital Network: Continuous Innovation

38. Coke Digital Network:
Synchronized Power Of Presence
Digital Movie
Digital Out of Home Screens
1+ MM <.1 MM
VOIP Networks
Digital IPTV
37 MM
1,867 MM
Large Format LED
Public Kiosks <.1 MM
2 MM
Wireless Networks
.3 MM Digital Vending
.3 MM
PC Platforms
Mobile Devices
2,236 MM
4,473 MM
Streaming Media
Email & Web
250 MM
Sources: Industry sources, Trade organizations, Business Periodicals
1,854 MM