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Making money with apps
- 2. Making Money with Apps Fons Sonnemans @fonssonnemans
- 4. My Apps
- 5. How to get rich?
- 6. Ways to become “Rich” • Write an app for a client • Write an app and publish it in a Store • Write an app and sell it • Affiliate marketing
- 7. Write an app for a client Price • Time & Material • Fixed Price • Price for every download Find projects on AppGoeroes • http://www.appgoeroes.nl/
- 8. Write an app and publish it in a Store • Which platform • iOS, Android, Microsoft, ? • Which device • Phone, Tablet, PC/Laptop, Watch?, Glasses?, Game Console? • Price • Paid • Free
- 10. Paid Apps Apple & Google • 30% commission Microsoft • 30% commission • 20% after you pass $25.000 revenue Choose Price • From €0.99 to €834,- Which Store & What Price
- 11. Free Apps •Income • Ads • Trial (= Paid) • In-app purchases 90% of all installed apps are free
- 12. Ads • iAd (Apple) • AdMob (Google) • PubCenter (Microsoft) • Others: AdFonic, AdDuplex, InMobi, Smaato, etc • Show ads for your other apps • Rotate ad providers using Ad Rotator • Use in-app purcharse to remove ads, • Price? Free app - ad supported
- 14. PubCenter
- 15. Free with Trial (= Paid) •70x more downloads •10% conversion rate •7x higher sales! •Explain the trial in the store description
- 16. In-app purchases •IAP enables you to sell digital goods in your apps and games % Of top grossing iOS apps use in- app purchase -- Business Insider $ In-App revenue in 2011, expected >$ in 2016 - eMarketer 93 1B 4B
- 17. In-app purchases IAP enables you to sell digital goods in your apps and games
- 18. What can you sell? • Game items (swords, levels, characters) • Functionality (more features, new graphics, maps, levels) • Accelerated gameplay (unlock items, powerups) • eBooks and eMagazines • Digital images, music and videos • Virtual Currency that can be shared across all your apps (gold, tokens, gems) • Postcards from photos taken on the phone • A DVD of a video captured and edited on the phone • Digital services (backup data to cloud, rent-a-map)
- 19. In-app purchases
- 20. Covers
- 21. Write an app and sell it
- 22. Affiliate marketing • Krijg een commissie over de opbrengst die een andere partij verdient via je app (1% - 8%) • Zanox/M4N: Zalando, KPN, Centraal Beheer • Bol.com Partnerprogramma: Boeken, DVDs, etc.
- 23. How to write a successful app? • The best apps only do one thing, but they do it very, very well. • It’s important that the app is original, improves on another app, solves a problem or entertains. • If the app is good, everything that follows will be easier. Create A Great Product
- 24. How to write a successful app? • Incorporate some viral mechanism into the core functionality of the app, so each user that enjoys the app can potentially attract a network of new users. It means the app is better or more engaging when users invite friends to use it. Built In-Virality
- 25. How to write a successful app? •We live in a visual society. With the app store competition growing daily, having good code and a great feature set isn’t enough. How your app looks matters Design
- 26. How to write a successful app? •Innovate •Analytics and Event Tracking • Flurry, Application Insights, Google Analytics, ? •Update Regularly •Localize the app Development
- 29. How to write a successful app? • App Store • Title • http://channel9.msdn.com/Blogs/DevRadio/Microsoft- DevRadio-Part-1-A-Developers-Guide-to-Marketing- Your-App-Naming-Your-App • Text • Pictures (Logo & Screenshots) • Keywords • Category • http://blogs.windows.com/windows/b/appbuilder/archive/ 2014/02/27/windows-store-trends-feb-2014-update.aspx Presentation
- 30. Search: Title + Keywords
- 31. Search: Title + Keywords
- 32. Category – Game vs Education
- 33. How to write a successful app? • Get More Ratings • Social Integration (Candy Crush Saga) • Spread the word • Website, Facebook fan page, Twitter Channel, YouTube movies • Analyze Statistics • Get your app reviewed by journalists • http://blog.superdevresources.com/5-tips-for-getting-your-apps- reviewed-by-review-sites/ • http://blog.superdevresources.com/app-review-sites-windows- phone-windows-8-apps/ Marketing Marketing Development 50/50
- 34. Get More Ratings
- 35. Analyze Statistics Distimo Analytics https://analytics.distimo.com
- 39. Laat ons weten wat u vindt van deze sessie! Vul de evaluatie in via www.techdaysapp.nl en maak kans op een van de 20 prijzen*. Prijswinnaars worden bekend gemaakt via Twitter (#TechDaysNL). Gebruik hiervoor de code op uw badge. Let us know how you feel about this session! Give your feedback via www.techdaysapp.nl and possibly win one of the 20 prizes*. Winners will be announced via Twitter (#TechDaysNL). Use your personal code on your badge. * Over de uitslag kan niet worden gecorrespondeerd, prijzen zijn voorbeelden – All results are final, prices are examples
- 40. Related sessions 16-4 Slot Title Speaker 07:45 Using native code in your Windows and Windows Phone Applications Maarten Struys 07:45 Bluetooth and NFC phone to phone communication Rob Miles 10:50 What is new in XAML and tooling in Windows 8.1 Fons Sonnemans 10:50 Tiles, Notificaties en het Actiecentrum in Windows Phone 8.1 apps Rajen Kishna 10:50 Sites and Apps, hoe maak ik ze accessible Dennis Vroegop & Jeroen Hulscher 13:15 Windows and Windows Phone – Build Apps for Both Mike Taulty 13:15 Optimizing Windows Store apps for varying form factors, resolutions and viewstates Tom Verhoeff 14:50 Talking to hardware with Windows Phone Rob Miles 14:50 Crossplatform development using Mapping data and features Joost van Schaik 16:20 Building Windows Store and Windows Phone XAML apps Harikrishna Ajithkumar Menon 16:20 Lap Around Windows Phone 8.1 voor de enterprise developer Matthijs Hoekstra 16:20 Making money with Apps Fons Sonnemans 16:20 Van één app honderd apps maken? Tom Droste 16:20 Lap around Windows Phone 8.1: Introduction to the new developer platform Andy Wigley 17:45 App Analytics voor Windows Phone en Windows Store Mark Monster 17:45 Je hebt een app. Nu alleen nog verkopen! Dennis Vroegop
- 41. Related sessions 17-4 Slot Title Speaker 07:45 Modern Apps for the Enterprise Dennis Mulder 09:15 Diagnosing performance issues in Xaml based Windows Phone and Windows Store Apps with Visual Studio 2013 Harikrishna Ajithkumar Menon 09:15 Designing XAML Apps using blend for Visual Studio 2013 Fons Sonnemans 09:15 Building Windows Store apps for Windows Phone 8.1 Andy Wigley 09:15 Jouw apps op alle schermen en resoluties Martin Tirion 09:15 Combineer Windows, Windows Phone en SharePoint apps voor succesvolle enterprise oplossingen Dave Smits 10:50 Hergebruik van JavaScriptkennis bij het bouwen van Windows Store apps Timmy Kokke 10:50 Making the most from Windows Phone App Studio Tom Verhoeff 13:15 Creating games for Windows 8 and Windows Phone 8 with monogame Rob Miles 13:15 A Lap Around the PRISM Framework for Windows 8 Store Apps Mike Taulty 14:50 Bouwen en distribueren van je Enterprise apps voor Windows Phone 8.1 Matthijs Hoekstra 14:50 Zoeken in Windows en in jouw app Martin Tirion 14:50 Succesvol Enterprise apps aanbieden via de Windows en Office Store Dave Smits 16:20 Networking, Mobile Services and Authentication on Windows Phone 8.1 Andy Wigley 16:20 TypeScript en Windows Store apps Timmy Kokke