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PRESENTATION ON FACEBOOK
“Connecting People across the Globe”
Presented by – Social Media Team of Fomax

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Facebook has gotten “into” our life in many
ways. It’s one of the thing that made the world
pretty small. Like with Facebook everyone’s so
close to us while living on the other side of the
planet Earth
2June, 2014 Facebook – By Social Media Team of Fomax

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Chris Hughes
Mark Zuckerberg
Dustin Moskovitz
Eduardo Saverin
We all Know that , Facebook was
founded by Mark Zukerberg, a
Harvard student.
So, how did he create facebook? Do
we know the names who hold credit
for creating facebook besides Mark?
Facebook was originally founded by Mark Zukerberg with his fellow
classmates of Harvard University, Eduardo Saverin , Andrew McCollum,
Dustin Moskovitz and Chris Hughes, Students of the Computer Science.
It was launched in February 2004
Facebook wasn’t like this at first. The name wasn’t FACEBOOK too.
Mark Zukerberg wrote the software for the Facemash website.
Zuckerberg's sophomoric sense of humor that led him to create the site as a
type of "hot or not" game for Harvard students, where website visitors
could compare two student photos side-by-side and let viewers decide who
was "hot" and who was "not".
Facemash opened on October 28, 2003
Andrew McCollum
History of Facebook
June, 2014 Facebook – By Social Media Team of Fomax

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• The Facebook (They had a “the”)URL was: thefacebook.com/thefacebook.us
• In the year 2004, Mark started to write a new code for a new website known as “thefacebook”.
• Mark intended to create a universal website that can contact all the students in the university. On February 4,
following year Mark launched “thefacebook” which was located at www.thefacebook.com
• Within 24 hours, they saw twelve to fifteen hundred people registered.
• In 2004, an angel investor, Sean Parker (founder of Napster) became the company’s president. The company
changed the name from TheFacebook to just Facebook after purchasing the domain name facebook.com in
2005 for $200,000.
History of Facebook
June, 2014 Facebook – By Social Media Team of Fomax

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A high-school version of the site was launched in
September 2005, which Zuckerberg called the next logical
step.
On September 26, 2006, Facebook was opened to
everyone at least 13 years old with a valid email address,
even though proof isn't required.
In late 2007, Facebook had 100,000 business pages
(pages which allowed companies to promote themselves
and attract customers). Pages began rolling out for
businesses in May 2009.
Traffic to Facebook increased steadily after 2009. More
people visited Facebook than Google for the week ending
March 13, 2010.
In March 2011, Facebook takes approximately 20,000
profiles offline every day for infractions including spam,
inappropriate content and underage use, as part of its efforts
to boost cyber security.
In March 2012, Facebook announced App Center
On the 9 April 2012, Facebook had bought popular photo sharing app,
Instagram.
Most of Facebook's revenue comes from advertising. Facebook
generally has a lower click through rate (CTR) for advertisements
By the end of 2013, Facebook boasted 1.23bn monthly active users
worldwide . According to Facebook, 757m users log on to Facebook
daily, as of 31 December 2013.
On February , 2014 Facebook bought WhatsApp for $19 billion
New Pew Research Center survey findings show that “half of all
Facebook users have more than 200 friends, and half have less than
200."
At the end of 2013, 556 million people accessed the Facebook every
day on their smartphone or tablet.
History of Facebook
June, 2014 Facebook – By Social Media Team of Fomax

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Facebook Groups
Facebook Groups make it easy to connect with specific sets of
people, like family, teammates or coworkers.
It helps to communicate and people to share their common
interests and express their opinion.
Control who sees your group :
Secret: Only members see the group, who's in it, and what
members post.
Closed: Anyone can see the group and who's in it. Only
members see posts.
Open (public): Anyone can see the group, who's in it, and what
members post.
Now, Facebook Pages have replaced traditional groups. And
today's groups revolve more around communication, sharing and
interaction.
June, 2014 Facebook – By Social Media Team of Fomax

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Facebook Page
Pages are for businesses, brands and
organizations to share their stories and
connect with people. Like Timelines, you
can customize Pages by posting stories,
hosting events, adding apps and more.
June, 2014 Facebook – By Social Media Team of Fomax

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Facebook Profile
Profile reflects individual person
Profile used for only personal use to connect with the
people who we know well and also may not know
We can Add/have Max 5000 friends in a single profile
We can organize pages, groups from the FB profile
We can participate in any groups, we can comment
on any posts
Using FB profile as business is against to Facebook
T & C
Facebook Page
Page reflects business, brand, organization or celebrities
Page mostly used for business purposes, we can post
business offers, latest updates related to our business
Page mainly depends on Likes, we cannot add friends on the
pages instead of that we can get likes. The people who are all
liking our page they will get our page updates on their FB
newsfeed
In page we can contact our fans through comments as well
as Direct Message
Difference between FB profile and Page
June, 2014 Facebook – By Social Media Team of Fomax

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Creating Facebook Page
June, 2014 Facebook – By Social Media Team of Fomax

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Before For Creating FB page we only needed an email account on any email service. With the email account we could
create FB page under this URL https://www.facebook.com/pages/create .
But now a days we cannot create FB page with out having a FB personal profile. By logging into our profile we can go
to https://www.facebook.com/pages/create and start create page.
We can create Number of pages using single account.
We can add number of admin to manage the page.
As shown before there are 6 major categories for creating a page from those 6 category again they have lot of sub
categories for creating pages.
Once page created we can optimize the page with short description, long description, address, email, phone, products,
services, profile images and cover images
We can optimize our page URL with respective business name(vanity URL)
Profile image size: 180*180
Cover image: 850*315
On FB page we can add Apps, Blogs, Twitter profile, YouTube profile, Pinterest profile
Creating Facebook Page
June, 2014 Facebook – By Social Media Team of Fomax

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We can update number of posts in a day, it maybe text, image , video or link. Also we can create event on the pages
and promote through page. We can post offers.
FB page is mostly depends on how many “likes” we have in our page. If We have more likes our posts will reach to
more people. Any FB user can Like our page and share, like, comment our page posts. We can also restrict comments
on our posts to avoid spam comments.
There are two way of getting likes. ORGANIC and PAID
Getting like for the page is most crucial thing. We have to be very careful about what we are posting on our page. Our
page should be informative as well as interesting to the users. Then only we can get more likes. Paid like we get likes
through FB promotional ad services
Post reach:
There are two types of post reach.
Organic Reach :
The Reach what we are getting for our posts through our fans as well as their shares are comes under organic reach
Paid Reach:
The Reach which we are getting through FB ad services. There are many types of ads, CPC, CP Impression,
Facebook Likes an Posts
June, 2014 Facebook – By Social Media Team of Fomax

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The biggest advantage of a page is its insights.
Facebook gives insights to the pages to analyze understand the page performance. Insights will give the detail of how many
post we have posted in a day or week or month and how many people we reached through the post , likes, comments and
shares.
Insights also gives detailed report of our fans, how they are interacting on our page, gender wise, age wise and when the
fans are online on FB these kind of analytics we can get from the insights.
Likes for page came from where, (on our page, page suggestions and paid)
Thus insights gives the evaluation of our online presence in Facebook.
Facebook Analytics
June, 2014 Facebook – By Social Media Team of Fomax

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Facebook Ads Promotion:
Advertising allow you to promote
your content and/or your page, giving
you increased visibility; however,
they are set-up differently and offer
very different options.
Facebook Ads
June, 2014 Facebook – By Social Media Team of Fomax

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Traffic and Leads for Your Website
Domain Ad - Supported placements: Right Column
Page Post Link - Supported placements: Right Column, Newsfeed, Mobile
Likes & Engagement for Your Page
Page Like - Supported placements: Right Column, Newsfeed, Mobile
Page Post Photo - Supported placements: Right Column, Newsfeed, Mobile
Page Post Video - Supported placements: Right Column, Newsfeed, Mobile
Page Post Text - Supported placements: Right Column, Newsfeed, Mobile
Installs for Mobile or Desktop Apps
Mobile App - Supported placements: Mobile
Desktop App - Supported placements: Right Column, Newsfeed
Visitors for Your Store or Event
Event - Supported placements: Right Column, Newsfeed, Mobile
Offer - Supported placements: Right Column, Newsfeed, Mobile
Types of Facebook Ads:
June, 2014 Facebook – By Social Media Team of Fomax

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Its not about you—It's about them
• Engagement is the name of the game
• What features does your fan page have?
• Sneak previews, downloads, and fun polls or quizzes.
• Spark conversations as much as you can.
Facebook fans can Make a Difference!!
June, 2014 Facebook – By Social Media Team of Fomax

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• Help fans with their niche problems.
• Free gifts, discounts and coupons.
• Like you first. Then pop in sales offers.
Give Time
June, 2014 Facebook – By Social Media Team of Fomax

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Get to know your Fans
• Wish on Birthdays or for Special occasions
• Acknowledge your fans by randomly choosing positive
feedback.
• Personalize your acknowledgment.
• Give empathy to unsatisfied customers.
• Take a note what fans love and replicate it.
• Input on how to make you fan page better.
June, 2014 Facebook – By Social Media Team of Fomax

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• Do not bombard with sales non-sense. Leave
buying up to them.
• Just keep them enticed.
• Do not delete negative comments.
• Be expressive and use humour to connect
with fans.
Be expressive
June, 2014 Facebook – By Social Media Team of Fomax

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How to tailor effective Content via FB
• Boosting Contests, New Product
Offerings & Key Announcements
• Optimize Content Strategy with
audience insights
• Invest time in understanding &
profiling audience based on interests
June, 2014 Facebook – By Social Media Team of Fomax

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Content Strategy for FB
• Understand the audience tastes & preferences
• Localize-- localize the content as per audience’s taste
• Be visual – Images, info graphics, cartoons are most interesting
• Be short – Posts of 120 characters or less are effective
• Post Full Links: Full links get more engagement than shortened
links
• Use Motivational Factors: For e.g., reaching a new milestone,
1000 ‘LIKE’, give rewards
June, 2014 Facebook – By Social Media Team of Fomax

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How to Create Custom Tabs for
Facebook Business Pages
Facebook business pages just went through quite a change in the year
2012, with the release of the new page design that includes the addition
of Timeline.
These tabs are important for any business social media marketing,
because they let you create a much richer user experience on
Facebook and control the content that your followers see when they
visit your page.
There are 6 easy steps to create Facebook Tab.
June, 2014 Facebook – By Social Media Team of Fomax

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Step 1: Log In as a Facebook Developer
Visit https://developers.facebook.com/apps. You'll be
able to log in with your normal Facebook credentials.
Step 2: Create and Name Your
New App
Click "Create a New App" from the top left-
hand corner. You'll need to provide a
"Display Name," which is what your "app,"
or tab, will be called. You'll also need to
create a "namespace," which is basically
just a unique ID for your app.
June, 2014 Facebook – By Social Media Team of Fomax

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Step 3: Choose an Image and Update Basic Info for the App
Choose an image and icon for your custom tab. Remember, this is going to display at the top of your
Facebook page, so think about it like a call-to-action. Choose an image that will get your visitors clicking!
Update your basic info with domain name and category. You can also upload a custom image for your
app by clicking "edit icon."
June, 2014 Facebook – By Social Media Team of Fomax

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Step 4: Create the Content That Will Display Within the App's Tab
Now create a web page outside of Facebook. This is what will display inside your custom
Facebook tab. To ensure the page's content displays correctly on Facebook, make sure that the
width of your web page is either set to 100%, 520px or 810px.
Make sure all images, videos, etc. that you include on your page are less than either 520px or
810px, depending on how wide you chose to make the content of your tab.
Since you're now using the new Facebook business page layout, I recommend making the content
of your tab 810px; the old layout before Facebook's business page redesign was much narrower
at 520px.
June, 2014 Facebook – By Social Media Team of Fomax

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Step 5: Tell Facebook What Content You Want to Display on Your
Custom Tab
Go back to your app settings in developers.facebook.com, scroll down to the "Select how your
app integrates with Facebook" section, and choose "Page Tab." Name your tab whatever you'd
like; then copy the URL of the page you just created in step 4, and paste that URL into "Page Tab
URL."
June, 2014 Facebook – By Social Media Team of Fomax

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Step 6: Add Your Tab to Your Facebook Page
This step can be a bit tricky, so read carefully. In order to install your new page tab on your
business page, you need to visit a link with several custom URL parameters. The link is:
http://www.facebook.com/dialog/pagetab?app_id=YOUR_APP_ID&next=YOUR_URL
You'll need to replace the parts I've bolded in the URL above -- "YOUR_APP_ID" and
"YOUR_URL" with some information that Facebook provides for your app, your "App ID/API
Key" and your "Site URL."
June, 2014 Facebook – By Social Media Team of Fomax

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App Created for
Sankara Eye
June, 2014 Facebook – By Social Media Team of Fomax

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June, 2014 Facebook – By Social Media Team of Fomax 33
Facebook will lose 80% of users by
2017, say Princeton researchers
Facebook has spread like an infectious disease but we are
slowly becoming immune to its attractions, and the platform will
be largely abandoned by 2017, say researchers at Princeton
University.
The forecast of Facebook's impending doom was made by
comparing the growth curve of epidemics to those of online
social networks. Scientists argue that, like bubonic plague,
Facebook will eventually die out.
John Cannarella and Joshua Spechler, from the US
university's mechanical and aerospace engineering department,
have based their prediction on the number of times Facebook is
typed into Google as a search term. The charts produced by
the Google Trends service show Facebook searches peaked in
December 2012 and have since begun to trail off.
“Facebook's chief financial officer David
Ebersman admitted on an earnings call with
analysts that during the previous three months:
"We did see a decrease in daily users,
specifically among younger teens."

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