It's tricky to rock a rhyme that's right on time.

1. It’s Tricky: Right-on-Time
Rhyme Rocking for Brand
Development and
Community Engagement
A PowerPoint by FlyoverJoel

2. Introduction
• At the end of the day,
rhyme rocking is vital
vis-à-vis community
engagement
• Web 2.0 increases
challenge of rhyme
rocking
• The “trick” to “brand
development” is “word
logistics”

3. Business Problem
Number of rhymes that were correctly
rocked on time and under budget in
Q2 2013

4. Business Problem
While many lovely ladies assume that rocking a
rhyme right on time is easy, recent conference
experience with a lovely curly hair girl speaks
volumes to the challenges of “word logistics.”

5. Tricky v. Non-Tricky Rhymes
DMC's Analysis
Tricky Rhymes
Non-Tricky Rhymes
Sucka MC's

6. NYC Case Study
Increased on time rhyme rocking leads to increased
community engagement

7. NYC Case Study
Increased community engagement leads to operational
expenses like hiding behind tinted windows and a decrease
in time.

8. NYC Case Study
Acquisition costs of New
Yorkers generated by
improved rhyme rocking
needs to be offset with better
“word logistics”

9. Trickiness of Rhyme over Time
0
2
4
6
8
10
12
SugarhillGang
Blonde
RunDMC
LLCoolJ
PublicEnemy
MCHammer
2LiveCrew
BeastieBoys
DeLaSoul
CypressHill
Coolio
IceCube
NAS
Difficulty
Difficulty

10. Demand Leads to Problems
Increased customer demand leads to more AM
voicemails, emails and word logistics status meetings
Decreased focus on rocking rhyme delivery

11. Repercussions
Brand Awareness leads to more highly engaged
followers, torn clothes
Daryl had to block Carol on Twitter, now she excessively @
replies Jay

12. Repercussions
• TV appearances lead to increased pressure demand for
streamlined right-on-time rhyme delivery
• Nepotistic hiring of father to handle daily inquiries

13. Key Takeaways
• Don’t be thugs
• Don’t use drugs
• Don’t quit
• This is it

14. The End
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