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HELLO.
                         I’M FLORIS DEKKER



Monday, March 14, 2011
SOMETHING ABOUT US
                   • WE STARTED 1,5 YEARS AGO
                   • WE BARELY KNEW ANYONE IN BERLIN
                   • WE WERE 21, 23 AND 24 WHEN WE STARTED
                   • WE ARE PROFITABLE


Monday, March 14, 2011
WE WORKED FOR:
                         • RAMMSTEIN          • KIDS RIGHTS
                         • ETSY               • APASSIONATA
                         • RED CROSS          • BRIGHT MAGAZINE
                         • DUTCH GOVERNMENT   • SCHINDLER PARENT
                         • PALOMAR5           • AND MANY MORE...

Monday, March 14, 2011
LET’S GET STARTED.




Monday, March 14, 2011
THESE ARE OUR
               LEARNINGS.




Monday, March 14, 2011
WHEN YOU’RE IN A PLANE,
               MAKE SURE THE PILOT IS
               THE PERSON FLYING IT.



Monday, March 14, 2011
THE INGREDIENTS
                         • A MULTIDISCIPLINARY TEAM
                         • A NOTARY
                         • AN ACCOUNTANT
                         • AN OFFICE
                         • HARDWARE

Monday, March 14, 2011
GETTING STARTED...



                              ...JUST DO IT ©




Monday, March 14, 2011
HOUSE RULES
                         • HAVE STRICT HOURLY/DAILY RATES
                         • ONLY WORK WITH PEOPLE BETTER THEN US (THIS
                           ALSO GOES FOR CLIENTS IF POSSIBLE)

                         • HAVE A MINIMUM PROJECT SIZE
                         • ALWAYS PAY OTHERS / DON’T WORK FOR FREE
                         • BE HONEST
Monday, March 14, 2011
AMPLIFY YOUR PRESENCE
                         • GET OUT THERE
                         • GIVE A LOT OF TALKS
                         • DO A LOT OF BLOGGING
                         • PUT EFFORT IN MEDIA ATTENTION
                         • GET NICE BUSINESS CARDS
                         • WHATEVER HELPS...
Monday, March 14, 2011
GET A LOT OF DIFFERENT
               KIND OF
               CLIENTS.



Monday, March 14, 2011
DO YOUR OWN PROJECTS
               AND DO THEM WELL.




Monday, March 14, 2011
SOME OF OUR PROJECTS:
                    • COGNITIVE CITIES CONFERENCE
                    • CITY CRAWLERS
                    • LITTLE BIG DETAILS
                    • FAIL CONFERENCE
                    • AND MANY SMALL ONES.

Monday, March 14, 2011
BE A NAYSAYER.




Monday, March 14, 2011
IF YOU DON’T KNOW WHAT
               TO CHARGE FOR IT YOU
               PROBABLY DON’T KNOW
               HOW TO DO IT.


Monday, March 14, 2011
YOU’RE PROVIDING A
               SERVICE, NOT A PRODUCT.

               ACT LIKE IT.


Monday, March 14, 2011
BE A SPECIALIST.




Monday, March 14, 2011
DON’T SELL PIXELS.




Monday, March 14, 2011
HAVE A BRAND AND TREAT
               IT LIKE ONE, BUT BE
               INDIVIDUALS.



Monday, March 14, 2011
PORTFOLIO ???




Monday, March 14, 2011
BE YOUR OWN EMPLOYEE.




Monday, March 14, 2011
DON’T REINVENT THE
               WHEEL, BUT ASK OTHERS
               HOW THE WHEEL WAS
               INVENTED.


Monday, March 14, 2011
GIVE, AND YOU SHALL
               RECEIVE.




Monday, March 14, 2011
MEETINGS DON’T HAVE TO
               BE A BAD THING.




Monday, March 14, 2011
HAVE PLAY TIME
               TOGETHER.




Monday, March 14, 2011
HAVE GOOD
       OFFICE
       SECURITY.




Monday, March 14, 2011
THERE’S GOOD NEWS TOO!

               WHICH WILL BE
               ANNOUNCED IN APRIL...


Monday, March 14, 2011

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How to start a studio in Berlin

  • 1. HELLO. I’M FLORIS DEKKER Monday, March 14, 2011
  • 2. SOMETHING ABOUT US • WE STARTED 1,5 YEARS AGO • WE BARELY KNEW ANYONE IN BERLIN • WE WERE 21, 23 AND 24 WHEN WE STARTED • WE ARE PROFITABLE Monday, March 14, 2011
  • 3. WE WORKED FOR: • RAMMSTEIN • KIDS RIGHTS • ETSY • APASSIONATA • RED CROSS • BRIGHT MAGAZINE • DUTCH GOVERNMENT • SCHINDLER PARENT • PALOMAR5 • AND MANY MORE... Monday, March 14, 2011
  • 5. THESE ARE OUR LEARNINGS. Monday, March 14, 2011
  • 6. WHEN YOU’RE IN A PLANE, MAKE SURE THE PILOT IS THE PERSON FLYING IT. Monday, March 14, 2011
  • 7. THE INGREDIENTS • A MULTIDISCIPLINARY TEAM • A NOTARY • AN ACCOUNTANT • AN OFFICE • HARDWARE Monday, March 14, 2011
  • 8. GETTING STARTED... ...JUST DO IT © Monday, March 14, 2011
  • 9. HOUSE RULES • HAVE STRICT HOURLY/DAILY RATES • ONLY WORK WITH PEOPLE BETTER THEN US (THIS ALSO GOES FOR CLIENTS IF POSSIBLE) • HAVE A MINIMUM PROJECT SIZE • ALWAYS PAY OTHERS / DON’T WORK FOR FREE • BE HONEST Monday, March 14, 2011
  • 10. AMPLIFY YOUR PRESENCE • GET OUT THERE • GIVE A LOT OF TALKS • DO A LOT OF BLOGGING • PUT EFFORT IN MEDIA ATTENTION • GET NICE BUSINESS CARDS • WHATEVER HELPS... Monday, March 14, 2011
  • 11. GET A LOT OF DIFFERENT KIND OF CLIENTS. Monday, March 14, 2011
  • 12. DO YOUR OWN PROJECTS AND DO THEM WELL. Monday, March 14, 2011
  • 13. SOME OF OUR PROJECTS: • COGNITIVE CITIES CONFERENCE • CITY CRAWLERS • LITTLE BIG DETAILS • FAIL CONFERENCE • AND MANY SMALL ONES. Monday, March 14, 2011
  • 14. BE A NAYSAYER. Monday, March 14, 2011
  • 15. IF YOU DON’T KNOW WHAT TO CHARGE FOR IT YOU PROBABLY DON’T KNOW HOW TO DO IT. Monday, March 14, 2011
  • 16. YOU’RE PROVIDING A SERVICE, NOT A PRODUCT. ACT LIKE IT. Monday, March 14, 2011
  • 17. BE A SPECIALIST. Monday, March 14, 2011
  • 19. HAVE A BRAND AND TREAT IT LIKE ONE, BUT BE INDIVIDUALS. Monday, March 14, 2011
  • 21. BE YOUR OWN EMPLOYEE. Monday, March 14, 2011
  • 22. DON’T REINVENT THE WHEEL, BUT ASK OTHERS HOW THE WHEEL WAS INVENTED. Monday, March 14, 2011
  • 23. GIVE, AND YOU SHALL RECEIVE. Monday, March 14, 2011
  • 24. MEETINGS DON’T HAVE TO BE A BAD THING. Monday, March 14, 2011
  • 25. HAVE PLAY TIME TOGETHER. Monday, March 14, 2011
  • 26. HAVE GOOD OFFICE SECURITY. Monday, March 14, 2011
  • 27. THERE’S GOOD NEWS TOO! WHICH WILL BE ANNOUNCED IN APRIL... Monday, March 14, 2011