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SDL 01 Strategic Design Language – Overview

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Florian Vollmer
Florian Vollmer

Introductory Presentation Georgia Tech Industrial Design Course "Strategic Design Language"

DesignBusiness
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Strategic Design Language Industrial Design 2013, Georgia Institute of Technology www.florianvollmer.com @florianvollmer
Design © Florian Vollmer, 2013 – www.florianvollmer.com Language Strategy
Global System of Systems System Intervention Humanity Group Individual Experience © Florian Vollmer, 2013 – www.florianvollmer.com
Design © Florian Vollmer, 2013 – www.florianvollmer.com Language Strategy
© Florian Vollmer, 2013 – www.florianvollmer.com Design, Business, Brand
Identity © Florian Vollmer, 2013 – www.florianvollmer.com
Time © Florian Vollmer, 2013 – www.florianvollmer.com
Business Objectives © Florian Vollmer, 2013 – www.florianvollmer.com
Systems © Florian Vollmer, 2013 – www.florianvollmer.com
Innovation © Florian Vollmer, 2013 – www.florianvollmer.com
© Florian Vollmer, 2013 – www.florianvollmer.com Managing & Planning for Complexity
© Florian Vollmer, 2013 – www.florianvollmer.com Design, Business, Brand
© Florian Vollmer, 2013 – www.florianvollmer.com Language Strategy Design
design is to design the design of a design (John Heskett) © Florian Vollmer, 2013 – www.florianvollmer.com
quality as a commodity ... enabling design © Florian Vollmer, 2013 – www.florianvollmer.com
design as a commodity ... are we there? © Florian Vollmer, 2013 – www.florianvollmer.com
© Florian Vollmer, 2013 – www.florianvollmer.com Insights, Objectives, Collaboration
Empathy and Understanding © Florian Vollmer, 2013 – www.florianvollmer.com
Needs and Constraints © Florian Vollmer, 2013 – www.florianvollmer.com
Facilitation © Florian Vollmer, 2013 – www.florianvollmer.com
Mapping © Florian Vollmer, 2013 – www.florianvollmer.com
Storytelling © Florian Vollmer, 2013 – www.florianvollmer.com
© Florian Vollmer, 2013 – www.florianvollmer.com Insights, Objectives, Collaboration
© Florian Vollmer, 2013 – www.florianvollmer.com Strategy Design Language
© Florian Vollmer, 2013 – www.florianvollmer.com Process, Strategy, Communication
Spaces © Florian Vollmer, 2013 – www.florianvollmer.com
Collaboration © Florian Vollmer, 2013 – www.florianvollmer.com
Value © Florian Vollmer, 2013 – www.florianvollmer.com
Integration © Florian Vollmer, 2013 – www.florianvollmer.com
Futures © Florian Vollmer, 2013 – www.florianvollmer.com
Management: “the act of getting people together to accomplish the desired goals” © Florian Vollmer, 2013 – www.florianvollmer.com
Manufacturing Distribution Information Customer (Kerri Bodine, Forrester ) © Florian Vollmer, 2013 – www.florianvollmer.com
Sustainability Urbanization New Leadership Styles Distributed Manufacturing Off-/ On-shoring Cyclical Foe: Reactive Behavior © Florian Vollmer, 2013 – www.florianvollmer.com External Factors
simple | memorable | universal © Florian Vollmer, 2013 – www.florianvollmer.com i.e. Marketing
integration | repeatability | forecast-ability accessibility | share-ability | simplification © Florian Vollmer, 2013 – www.florianvollmer.com
© Florian Vollmer, 2013 – www.florianvollmer.com Process, Strategy, Communication
© Florian Vollmer, 2013 – www.florianvollmer.com Strategy Design Language
“The management of design as a source of corporate and customer value in an organization” © Florian Vollmer, 2013 – www.florianvollmer.com
Internal & External Teams and Processes © Florian Vollmer, 2013 – www.florianvollmer.com
Marketing > Design © Florian Vollmer, 2013 – www.florianvollmer.com
Design > Marketing © Florian Vollmer, 2013 – www.florianvollmer.com
A Culture of Design © Florian Vollmer, 2013 – www.florianvollmer.com
Brand Management Sales Management Marketing Management and Research Design Development IT HR Operations CEO (from Making Meaning) © Florian Vollmer, 2013 – www.florianvollmer.com Stakeholders
© Florian Vollmer, 2013 – www.florianvollmer.com What if?
© Florian Vollmer, 2013 – www.florianvollmer.com Solution = Long-Term
© Florian Vollmer, 2013 – www.florianvollmer.com Corporate Identity
© Florian Vollmer, 2013 – www.florianvollmer.com 1/7
© Florian Vollmer, 2013 – www.florianvollmer.com SolutionProblem
Design-Driven Business: Focus on the invidual, sustainable practices, answering needs, connecting systems, transparency
Insight Innovation Inspiration Investigation Interpretation Investment Inspiration Integration (from DMI 2010) © Florian Vollmer, 2013 – www.florianvollmer.com ValueofDesign
Traditional Media Social Media mCommerce eCommerce Customer Environment Product Presentation Sales Engagement Ownership Experience © Florian Vollmer, 2013 – www.florianvollmer.com
© Florian Vollmer, 2013 – www.florianvollmer.com Strategic Design Language

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