SDOA – Service Design and Organizational Activation. Enhanced lecture course Gatech 2012, Industrial Design. This presentation is part of the "breadth" part of the lecture series - designed to give service design students an understanding of business-relevant tools and concepts.

1. Business Models and Service Design

2. Business Models and Service Design

3. [define!]

4. 1. Proof Value

5. Focus on the
Triple Bottom Line
Economic (Profit)
Ecologic (Planet)
Social (People)

6. 2. Origins of Value

7. [create, define, deliver]

8. 3. Use: Foundation for Change Management

9. Analyze
Design
Refine
Communicate Service Designer
Service Designer
{ Visibility
Organization }
{ }
Meaningful
Passion &
Service
Sense of
Experience Ownership
Fulfillment Front Stage
Customer The Why
Actor
Analyze
Service Designer
© Florian Vollmer, 2012 – www.florianvollmer.com

10. mCommerce Customer Product
Social Environment Sales
eCommerce Presentation
Traditional Media Engagement Ownership
Media Experience
© Florian Vollmer, 2012 – www.florianvollmer.com

11. 4. Use: Stakeholder Communications

12. Research and Development
IT
Finance
Marketing
Operations
HR
© Florian Vollmer, 2012 – www.florianvollmer.com

13. • Shared risk
Risk • Ownership of decision
Management • Projection into the future

14. 5. Blueprint for Business

16. Business Models
Service Design Project
Business Models
Service Design Project
Business Models

17. Business Model Components