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Grow Your Cloud Services Business
Using Resellers
www.flexiant.com
© 2013 Flexiant Ltd
www.flexiant.com
© 2013 Flexiant Ltd
Jim Foley                       Brian Garvey
            SVP Market Development   Director of Distribution
                                              and Channels




www.flexiant.com
© 2013 Flexiant Ltd
Cloud Orchestration Software

                      Offices in London, Edinburgh,
                      New York

                      Started as a Hosting Company

                      Launch Europe’s first
                      cloud services company

                      100+ Customers




www.flexiant.com
© 2013 Flexiant Ltd
 4
The only
      cloud management software you need
            to create, sell and manage
                your cloud services




www.flexiant.com
© 2013 Flexiant Ltd
Warren Buffet, Letters

www.flexiant.com
© 2013 Flexiant Ltd
Supporting white
                          paper…

                       ...available in the
                      learning centre at
                      www.flexiant.com

www.flexiant.com
© 2013 Flexiant Ltd
“Cloud represents a fast growing market
opportunity”
   Why?
Ø  Users are looking for easier
    on-demand provisioning
Ø  CFO’s looking for Cloud
    CapEx and efficiency
    savings
Ø  CEO’s looking for agility &
    competitive advantage


   www.flexiant.com
   www.flexiant.comFlexiant
   Copyright ©2012,
   Copyright © 2013, Flexiant
“Cloud Services represents a fast
growing market opportunity”




  www.flexiant.com
  www.flexiant.comFlexiant
  Copyright ©2012,
  Copyright © 2013, Flexiant
What is Cloud Computing?	
  




 www.flexiant.com
 www.flexiant.comFlexiant
 Copyright ©2012,
 Copyright © 2013, Flexiant
Cloud Infrastructure can be challenging to
design and build




 www.flexiant.com
 www.flexiant.comFlexiant
 Copyright ©2012,
 Copyright © 2013, Flexiant
There is a lot of Choice




 www.flexiant.com
 www.flexiant.comFlexiant
 Copyright ©2012,
 Copyright © 2013, Flexiant
It’s about getting to Cloud users quickly




 www.flexiant.com
 www.flexiant.comFlexiant
 Copyright ©2012,
 Copyright © 2013, Flexiant
Cloud Software Leadership




   Info-Tech Most
 Innovative Award




 www.flexiant.com
 www.flexiant.comFlexiant
 Copyright ©2012,
 Copyright © 2013, Flexiant
A Fundamental Problem is Market Reach




 www.flexiant.com
 www.flexiant.comFlexiant
 Copyright ©2012,
 Copyright © 2013, Flexiant
It’s about being International and
Localised




 www.flexiant.com
 www.flexiant.comFlexiant
 Copyright ©2012,
 Copyright © 2013, Flexiant
Resellers Increase your Cloud Market
size, but the Challenges may not be
obvious




 www.flexiant.com
 www.flexiant.comFlexiant
 Copyright ©2012,
 Copyright © 2013, Flexiant
Market reach in a purely direct model




 www.flexiant.com
 www.flexiant.comFlexiant
 Copyright ©2012,
 Copyright © 2013, Flexiant
Market reach using resellers




 www.flexiant.com
 www.flexiant.comFlexiant
 Copyright ©2012,
 Copyright © 2013, Flexiant
What Role will Your Reseller Play?




 www.flexiant.com
 www.flexiant.comFlexiant
 Copyright ©2012,
 Copyright © 2013, Flexiant
www.flexiant.com
www.flexiant.comFlexiant
Copyright ©2012,
Copyright © 2013, Flexiant
Cloud via Resellers is Different

 To make this model work, a number of capabilities are
 required:

Ø  White labeling and branding
Ø  Self Service & Automation
Ø  Granular metering and billing
   across multiple tiers of resellers
Ø  Multi-currency, multi-language
Ø  Accurate and detailed reporting



   www.flexiant.com
   www.flexiant.comFlexiant
   Copyright ©2012,
   Copyright © 2013, Flexiant
Isn’t that easy?

Ø  It’s hard to white label on-line cloud solutions
Ø  Cloud marketing is often limited to local geography
Ø  Its easy to leave sales revenue on the table for your
    competitors
Ø  Becoming more successful can mean going bust
    more quickly


               Enlightened Resellers of Cloud are
                     making good progress	
  

   www.flexiant.com
   www.flexiant.comFlexiant
   Copyright ©2012,
   Copyright © 2013, Flexiant
Conclusions
Ø  Build your production Cloud in days
Ø  Enable white labelling to multiple
    resellers, clients & users
Ø  Be able to manage multiple
    hypervisors, DC’s & clusters
Ø  Meter and invoice in multi-currency &
    multi-language
Ø  Build accurate P&L cost control


           Cloud is not about expensive technical projects
   www.flexiant.com
                    it is about getting to market fast...
   www.flexiant.comFlexiant
   Copyright ©2012,
   Copyright © 2013, Flexiant
Cloud is not about expensive technical
projects, it’s about getting their fast !
“To install the software was quite
fast, we did it together with
Flexiant in less than two days” -
Business and Partner Development Director at IS
Group

“It was very easy to install, it took
us about two to three days
working with Flexiant”
–Transent accelerated speed to market by
installing Flexiant with its integrated metering and
billing


   www.flexiant.com
   www.flexiant.comFlexiant
   Copyright ©2012,
   Copyright © 2013, Flexiant
“To install the software was
    quite fast. We did it
 together with Flexiant in
    less than two days”




          Tjarko Kwee
          Business & Partner Director,
          IS Group



   www.flexiant.com
   www.flexiant.comFlexiant
   Copyright ©2012,
   Copyright © 2013, Flexiant
“Flexiant told us it might
 take up to 2 days to install
but it took only 3 hours and
   the CTO went WOW!”



                 Victor Schmedding
                 Commercial Director
                 Cloudwork



   www.flexiant.com
   www.flexiant.comFlexiant
   Copyright ©2012,
   Copyright © 2013, Flexiant
Speed to Market is Important!

Ø  Seize the Cloud business
    opportunity
Ø  Stop costly mistakes by testing
    your market quickly
Ø  Use Flexiant Cloud software to
    reduce complexity and get to
    market fast




   www.flexiant.com
   www.flexiant.comFlexiant
   Copyright ©2012,
   Copyright © 2013, Flexiant
Who has the first question
               or comment?




www.flexiant.com
© 2013 Flexiant Ltd
Thank you…



                      …and one last thought

www.flexiant.com
© 2013 Flexiant Ltd
Supporting white
                          paper…

                        ...available in
                      learning centre at
                      www.flexiant.com

www.flexiant.com
© 2013 Flexiant Ltd
Go now
                      to the learning centre
                                at
                        www.flexiant.com


www.flexiant.com
© 2013 Flexiant Ltd

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Grow Your Cloud Services Business Using Resellers

  • 1. Grow Your Cloud Services Business Using Resellers www.flexiant.com © 2013 Flexiant Ltd
  • 3. Jim Foley Brian Garvey SVP Market Development Director of Distribution and Channels www.flexiant.com © 2013 Flexiant Ltd
  • 4. Cloud Orchestration Software Offices in London, Edinburgh, New York Started as a Hosting Company Launch Europe’s first cloud services company 100+ Customers www.flexiant.com © 2013 Flexiant Ltd 4
  • 5.
  • 6. The only cloud management software you need to create, sell and manage your cloud services www.flexiant.com © 2013 Flexiant Ltd
  • 8. Supporting white paper… ...available in the learning centre at www.flexiant.com www.flexiant.com © 2013 Flexiant Ltd
  • 9. “Cloud represents a fast growing market opportunity” Why? Ø  Users are looking for easier on-demand provisioning Ø  CFO’s looking for Cloud CapEx and efficiency savings Ø  CEO’s looking for agility & competitive advantage www.flexiant.com www.flexiant.comFlexiant Copyright ©2012, Copyright © 2013, Flexiant
  • 10. “Cloud Services represents a fast growing market opportunity” www.flexiant.com www.flexiant.comFlexiant Copyright ©2012, Copyright © 2013, Flexiant
  • 11. What is Cloud Computing?   www.flexiant.com www.flexiant.comFlexiant Copyright ©2012, Copyright © 2013, Flexiant
  • 12. Cloud Infrastructure can be challenging to design and build www.flexiant.com www.flexiant.comFlexiant Copyright ©2012, Copyright © 2013, Flexiant
  • 13. There is a lot of Choice www.flexiant.com www.flexiant.comFlexiant Copyright ©2012, Copyright © 2013, Flexiant
  • 14. It’s about getting to Cloud users quickly www.flexiant.com www.flexiant.comFlexiant Copyright ©2012, Copyright © 2013, Flexiant
  • 15. Cloud Software Leadership Info-Tech Most Innovative Award www.flexiant.com www.flexiant.comFlexiant Copyright ©2012, Copyright © 2013, Flexiant
  • 16. A Fundamental Problem is Market Reach www.flexiant.com www.flexiant.comFlexiant Copyright ©2012, Copyright © 2013, Flexiant
  • 17. It’s about being International and Localised www.flexiant.com www.flexiant.comFlexiant Copyright ©2012, Copyright © 2013, Flexiant
  • 18. Resellers Increase your Cloud Market size, but the Challenges may not be obvious www.flexiant.com www.flexiant.comFlexiant Copyright ©2012, Copyright © 2013, Flexiant
  • 19. Market reach in a purely direct model www.flexiant.com www.flexiant.comFlexiant Copyright ©2012, Copyright © 2013, Flexiant
  • 20. Market reach using resellers www.flexiant.com www.flexiant.comFlexiant Copyright ©2012, Copyright © 2013, Flexiant
  • 21. What Role will Your Reseller Play? www.flexiant.com www.flexiant.comFlexiant Copyright ©2012, Copyright © 2013, Flexiant
  • 23. Cloud via Resellers is Different To make this model work, a number of capabilities are required: Ø  White labeling and branding Ø  Self Service & Automation Ø  Granular metering and billing across multiple tiers of resellers Ø  Multi-currency, multi-language Ø  Accurate and detailed reporting www.flexiant.com www.flexiant.comFlexiant Copyright ©2012, Copyright © 2013, Flexiant
  • 24. Isn’t that easy? Ø  It’s hard to white label on-line cloud solutions Ø  Cloud marketing is often limited to local geography Ø  Its easy to leave sales revenue on the table for your competitors Ø  Becoming more successful can mean going bust more quickly Enlightened Resellers of Cloud are making good progress   www.flexiant.com www.flexiant.comFlexiant Copyright ©2012, Copyright © 2013, Flexiant
  • 25. Conclusions Ø  Build your production Cloud in days Ø  Enable white labelling to multiple resellers, clients & users Ø  Be able to manage multiple hypervisors, DC’s & clusters Ø  Meter and invoice in multi-currency & multi-language Ø  Build accurate P&L cost control Cloud is not about expensive technical projects www.flexiant.com it is about getting to market fast... www.flexiant.comFlexiant Copyright ©2012, Copyright © 2013, Flexiant
  • 26. Cloud is not about expensive technical projects, it’s about getting their fast ! “To install the software was quite fast, we did it together with Flexiant in less than two days” - Business and Partner Development Director at IS Group “It was very easy to install, it took us about two to three days working with Flexiant” –Transent accelerated speed to market by installing Flexiant with its integrated metering and billing www.flexiant.com www.flexiant.comFlexiant Copyright ©2012, Copyright © 2013, Flexiant
  • 27. “To install the software was quite fast. We did it together with Flexiant in less than two days” Tjarko Kwee Business & Partner Director, IS Group www.flexiant.com www.flexiant.comFlexiant Copyright ©2012, Copyright © 2013, Flexiant
  • 28. “Flexiant told us it might take up to 2 days to install but it took only 3 hours and the CTO went WOW!” Victor Schmedding Commercial Director Cloudwork www.flexiant.com www.flexiant.comFlexiant Copyright ©2012, Copyright © 2013, Flexiant
  • 29. Speed to Market is Important! Ø  Seize the Cloud business opportunity Ø  Stop costly mistakes by testing your market quickly Ø  Use Flexiant Cloud software to reduce complexity and get to market fast www.flexiant.com www.flexiant.comFlexiant Copyright ©2012, Copyright © 2013, Flexiant
  • 30. Who has the first question or comment? www.flexiant.com © 2013 Flexiant Ltd
  • 31. Thank you… …and one last thought www.flexiant.com © 2013 Flexiant Ltd
  • 32. Supporting white paper… ...available in learning centre at www.flexiant.com www.flexiant.com © 2013 Flexiant Ltd
  • 33. Go now to the learning centre at www.flexiant.com www.flexiant.com © 2013 Flexiant Ltd