Creative Regions, The Making of. The case of how Flanders District of Creativity wants to turn Flanders into a creative and innovative region. This presentation touches upon the why, what and how we want to do (that). Enjoy the framework.
12. Creativity + entrepreneurship = innovation Technology Science Economy Policy New strategy • New organisation • New process New marketing • New product • New service New market • New business model • New management • New societal solutions • New education Culture Art
20. Make entrepreneurial Flanders more creative Make creative Flanders more entrepreneurial Creating a creative DNA within Flanders
21. A creative region – approach on different levels Individual Organisation Policy THINK CREATIVE ALLOW & SUPPORT CREATIVITY SET THE FRAMEWORK
22. Translated into target groups for Flanders DC Policy makers They need to have a finger on the pulse with regards to entrepreneurial creativity and how policy can help. General Public Our society needs to be a ‘creative community’ in all its aspects: work, education, everyday life. Companies They need to consider entrepreneurial creativity as an obvious and natural necessity to remain competitive. Education Creativity needs to be enhanced at the schools, universities,… Our children should be stimulated to produce knowledge and ideas and not only to reproduce them.
23. What do we do for each level? Individual Organisation Policy THINK CREATIVE ALLOW & SUPPORT CREATIVITY SET THE FRAMEWORK
24. Creating awareness Prime time TV show for people with business ideas Approx. 900.000 viewers per week (almost 20% of all Flanders)
25. 50 entrepreneurs go to schools to tell their individual story of starting with a creative idea and doing something with it
28. A creative region Organisation Policy ALLOW & SUPPORT CREATIVITY SET THE FRAMEWORK Individual THINK CREATIVE
29. Innovative companies don’t necesessarily throw money into R&D. They cultivate a new style of corporate behavior that’s comfortable with new ideas, change, risk and even failure. (Hughes)