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Consumers and Social Media

80%

Biller’s Promotion of E-Bill Through Social Media
Billers Presence on Social Media

of online households
use social media

54% connect to
a company/
brand

Billers across 5 verticals have presence on over 10 social
media platforms
Facebook

oe
ney, are
John D companies moly. Who is
save
riend
E-bills
d eco-f cial media?
ient an
conven g them on so
motin
pro

E-bill Promotion
Posts on
Facebook

-Bill
oting E
Is Prom dia?
Who ial Me
on Soc
35%

92% Include links
78% are calls for action
54% Include lead-in questions

E-bill Promotion Tweets
79%
50%
22%
21%

Include links
are calls for action
include hashtag
have lead-in questions

Are
ting
Promo
Like

•

83%
Are
s
Utilitie

hare
ent • S
Comm
.
like this
t the
people
hough
3,038
35%? T
w, ony e higher.
Fay, Wo would b
r
lers are
numbe
ose bil
how th al media.
onder
ci
sad, I w e-bills on so
A
to see.
ting
promo
resting
e
be inte
ems th
Would
es?! Se l
liti
are uti
e-bil
ve, 83% ry is leading .
Ste
indust
media
utility
social
tion on
promo

80%

Twitter

Linked-in

in

78%

Google+

72%

66%

35%

Overall Social Media Presence Varies by Industry
Utility

Telecom

Insurance

F
T
Y
L
G
B
O
F
T
Y
L
G
B
O

20%

F
T
Y
L
G
B
O

20%

F - Facebook
T - Twitter

60%

Y - YouTube
L - Linked-In

60%
60%

20%

20%

100%

30%

20%

10%

100%
100%

30%

50%

F
T
Y
L
G

Credit
Card

60%

90%
90%

90%
88%
80%

F
T
Y
L
G
B
O

Auto
Finance

92%
88%
80%
72%

28%
32%

8%

65 Billers across five industries
Source: Social Media E-bill Marketing Study, Fiserv Inc., 2013

YouTube

30%

40%
40%
40%

50%

G - Google+
B - Blog

O - Other (Pinterest,
Instagram, Flickr,
Foursquare, etc.

Logos referenced in this material may be trademarks or registered trademarks of their respective companies.

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Infographic: E-Bill Promotion on Social Media

  • 1. Consumers and Social Media 80% Biller’s Promotion of E-Bill Through Social Media Billers Presence on Social Media of online households use social media 54% connect to a company/ brand Billers across 5 verticals have presence on over 10 social media platforms Facebook oe ney, are John D companies moly. Who is save riend E-bills d eco-f cial media? ient an conven g them on so motin pro E-bill Promotion Posts on Facebook -Bill oting E Is Prom dia? Who ial Me on Soc 35% 92% Include links 78% are calls for action 54% Include lead-in questions E-bill Promotion Tweets 79% 50% 22% 21% Include links are calls for action include hashtag have lead-in questions Are ting Promo Like • 83% Are s Utilitie hare ent • S Comm . like this t the people hough 3,038 35%? T w, ony e higher. Fay, Wo would b r lers are numbe ose bil how th al media. onder ci sad, I w e-bills on so A to see. ting promo resting e be inte ems th Would es?! Se l liti are uti e-bil ve, 83% ry is leading . Ste indust media utility social tion on promo 80% Twitter Linked-in in 78% Google+ 72% 66% 35% Overall Social Media Presence Varies by Industry Utility Telecom Insurance F T Y L G B O F T Y L G B O 20% F T Y L G B O 20% F - Facebook T - Twitter 60% Y - YouTube L - Linked-In 60% 60% 20% 20% 100% 30% 20% 10% 100% 100% 30% 50% F T Y L G Credit Card 60% 90% 90% 90% 88% 80% F T Y L G B O Auto Finance 92% 88% 80% 72% 28% 32% 8% 65 Billers across five industries Source: Social Media E-bill Marketing Study, Fiserv Inc., 2013 YouTube 30% 40% 40% 40% 50% G - Google+ B - Blog O - Other (Pinterest, Instagram, Flickr, Foursquare, etc. Logos referenced in this material may be trademarks or registered trademarks of their respective companies.