An overview of the different online fundraising options available to nonprofit organizations, including on-site donation options, e-cards, virtual gifts, Facebook applications, peer-to-peer crowdfunding sites such as FirstGiving, social media fundraising and mobile giving. Plus a peek into the future of online giving!

1. The New Ecology of Online Giving and The Giving Evolution April 21, 2011 Debra Askanase, Community Engagement Manager, FirstGiving

4. About the presenters Debra Askanase Community Engagement Manager [email_address]

5. Who is FirstGiving

6. Fundraising solutions Personal Support for your nonprofit, donors, and fundraisers Easy, tested, and secure transaction processes for the donor Peer-to-Peer Fundraising Pages and Event Registrations Donor Analytics and Market Research Online Donations

7. Today’s agenda The giving evolution: who’s in control now? The rise of influence networks The ecology of giving: on-site donations The ecology of giving: off-site donations Donation payment processing: brief overview Social media fundraising: where it’s going The (not-so-distant) future of online giving

8. The old way = conceit of ownership nonprofit organization supporter list Yearly appeal Special appeals Fundraising events

9. The donor revolution is not on its way. It has arrived. “ Donor legacy mindset” = a thing of the past It’s about causes, not the organization Every. Single. Day. Nonprofits must earn donor loyalty

10. Donors are in control seeking out a cause and a nonprofit to match their passion Non-profit Non-profit Donor Donor Donor Donor Donor Donor Donor Donor To young donors, nonprofits themselves are fungible Non-profit

11. … and they now choose how they donate to which organization and when

12. Technology has put donors in the driver’s seat Access to information The rise of influence networks Online donation solutions where donors live - online

13. The recommendation engine is driving purchasing decisions Influencing purchasing decisions

14. “ Millennial donors say they would be likely or highly likely to give if asked by: a family member (74.6%) or a friend (62.8 %)” - Millenial Donor Report, 2010

15. Donate Button for websites Pre-2000 Donate using mobile phone/SMS 2005 2009 2011 Donate via social networks Project-based website donations Personal Fundraising through donation portals Generalized online donation portals Cross-platform donation portability Abbreviated History of Online Donations

17. Culture and comfort of online purchasing is fueling the rise in online donations

18. The story of unique donors

19. Technology solutions have stepped in to fill the void

20. Be where the giving happens

21. On a nonprofit website Home-grown systems situated on the website Donation button Virtual gifts Gift e-cards

22. On a nonprofit website: Donation button

23. On a nonprofit website: donation forms

24. Gift e-cards on the website

25. External to the nonprofit website Peer to peer crowdfunding platforms Widgets of all types (located on other sites) Facebook applications Niche fundraising and donation portals

27. Facebook Apps: Virtual Gift example

28. Facebook Apps: Causes

30. Donate anywhere: Widgets

33. Niche fundraising or donation portals

34. Three models of donation payment processing

35. Donor-centric disbursement

36. “ Social media fundraising” usually means this

37. Or this…leveraging the power of social media

38. The bleeding edge: social media platforms for fundraising

40. Mobile giving

41. http://www.nten.org/NTENChange

42. Accelerated growth in on-site giving The (near) future of online giving Accelerated growth in peer to peer giving Explosion of APIs powering other sites Growth of mobile giving options (including donation portals) Project-based donations, not only to nonprofits Personalized, geo-local online giving experiences

44. Connect with us in our social spaces Facebook : facebook.com/firstgiving Twitter : twitter.com/firstgiving FirstGiving Insights blog: http://insights.firstgiving.com Online Fundraising blog: http://blog.firstgiving.com FirstGiving for Runners blog: http://runners.firstgiving.com

45. Thank you! Interested in working with FirstGiving? Lee Johnson Email: [email_address] Telephone: (415) 243-0757