Filmteractive Conference 2014 presentation - Joe Pulizzi "Epic Content Marketing – how to tell a different story, break through clutter and win more customers."
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Epic Content Marketing – how to tell a different story, break through clutter and win more customers.
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Filmteractive Conference 2014 presentation - Joe Pulizzi "Epic Content Marketing – how to tell a different story, break through clutter and win more customers."
- 1. How to Become an Epic Content Marketer @JoePulizzi Founder, Content Marketing Institute @JoePulizzi #CMWorld
- 2. 20 Minute Agenda - (Move Fast) - Research - 6 Steps to Epic - Getting Started the Right Way @JoePulizzi | @JoePulizzi #CMWorld
- 4. @JoePulizzi #CMWorld 2010 → 1,100 Marketers in North America 2014 → 5,000 Marketers in 109 countries 25 industry sectors
- 9. @JoePulizzi #CMWorld Effective Content Marketers Ineffective Content Marketers
- 10. Closely Follow The Strategy @JoePulizzi #CMWorld
- 11. CRITICAL: → Documented Content Marketing Strategy → Follow It Consistently @JoePulizzi #CMWorld
- 12. STRUCTURE → Independent Unit → Separate Department → Organized in a Silo @JoePulizzi #CMWorld
- 13. @JoePulizzi #CMWorld Effective Content Marketers Ineffective Content Marketers
- 14. @JoePulizzi #CMWorld METRICS: → 8X More Successful → More Metrics (6 versus 4) → Less Emphasis on Web Traffic
- 15. In-Person Events Webinars Videos @JoePulizzi #CMWorld MOST EFFECTIVE
- 16. Blogs Research Social @JoePulizzi #CMWorld HUGE GAPS
- 17. Books Podcasts @JoePulizzi #CMWorld BIGGEST GAP
- 18. @JoePulizzi #CMWorld BUDGET → Effective = 37% → Ineffective = 16%
- 19. All Content Marketers Plan on Spending @JoePulizzi #CMWorld BUDGET → Effective = 37% → Ineffective = 16% More (50%)
- 20. → Documented Strategy → Follows It Closely → Measures More Things → Differentiate through Books, Research & Blogs @JoePulizzi #CMWorld → Produce More → Spend More
- 21. 6 Elements of Epic Content Marketing @JoePulizzi | @JoePulizzi #CMWorld
- 22. 1. Fill a Need @JoePulizzi | @JoePulizzi #CMWorld
- 23. 1. Fill a Need 2. Be Consistent @JoePulizzi | @JoePulizzi #CMWorld
- 24. 1. Fill a Need 2. Be Consistent 3. Be Human @JoePulizzi | @JoePulizzi #CMWorld
- 25. 1. Fill a Need 2. Be Consistent 3. Be Human 4. Have a Point of View @JoePulizzi | @JoePulizzi #CMWorld
- 26. 1. Fill a Need 2. Be Consistent 3. Be Human 4. Have a Point of View 5. Remove the Sale @JoePulizzi | @JoePulizzi #CMWorld
- 27. 1. Fill a Need 2. Be Consistent 3. Be Human 4. Have a Point of View 5. Remove the Sale 6. Be Best of Breed (GOAL) @JoePulizzi | @JoePulizzi #CMWorld
- 28. @JoePulizzi | @JoePulizzi #CMWorld
- 29. Create Your Mission Statement: - Defined Audience - Deliver - Outcome @JoePulizzi | @JoePulizzi #CMWorld
- 30. @JoePulizzi | @JoePulizzi #CMWorld
- 31. @JoePulizzi | @JoePulizzi #CMWorld
- 32. @JoePulizzi | @JoePulizzi #CMWorld
- 33. @JoePulizzi | @JoePulizzi #CMWorld
Notas do Editor
- Why am I telling you this? Well, it seems in our 2015 Benchmark Report It’s the little things that make all the difference
- This year, we surveyed over 5,000 Marketers from 109 different countries in 25 different industries.
- We’ve come a long way, but we are still at the beginning of this thing
- Content marketing effectiveness
- What I really wanted to know is What separates the Good to Great For Content Marketing. Are there little Things we can glean that are making All the difference.
- Chart of how many this is X%
- Now, we’ll be releasing the global findings Over the next few months, but I took a deep dive Into the NA research and wanted to share This with you. - ”This year, we looked at some new things (how effective are you at measuring ROI, how frequently do you publish content... if you have a content marketing strategy is it DOCUMENTED? How closely does it guide your efforts?”
- Now, we’ll be releasing the global findings Over the next few months, but I took a deep dive Into the NA research and wanted to share This with you. - ”This year, we looked at some new things (how effective are you at measuring ROI, how frequently do you publish content... if you have a content marketing strategy is it DOCUMENTED? How closely does it guide your efforts?”
- Now, we’ll be releasing the global findings Over the next few months, but I took a deep dive Into the NA research and wanted to share This with you. - ”This year, we looked at some new things (how effective are you at measuring ROI, how frequently do you publish content... if you have a content marketing strategy is it DOCUMENTED? How closely does it guide your efforts?”
- The produce more Content on average daily to multiple per week original content Versus Less than one per month or monthly
- Most effective tactics
- Images for white papers, blogs, research, social
- Largest Gap, Printed Books and Podcasts
- Bar chart – 37% versus 16%
- Bar chart – 37% versus 16%