1. 365
SOCIAL:
NYC
Presents
Brian
Murray
Director
of
Talent
at
Likeable
Media
Notes
and
standout
gems
from
the
event
LocaGon:
New
York
InsGtute
of
Technology

2. LET’S
GET
INTO
IT,
SHALL
WE?

3. Social
Media
is
Not
Free
• It’s
Going
to
Cost
Time
• It
Will
Not
Drive
Instant
Results
• It
Will
Not
Make
Up
for
a
Bad
Product
or
Service
In
fact,
it’s
sGll
true
that
the
best
way
to
kill
a
bad
product
is
with
good
adverGsing.
Same
thing
goes
for
social
media.

4. Key
Phrase
I’m
Sorry
You
Had
a
Bad
Experience
People
Want
to
Be
Heard

5. Ready
for
Your
Mind
to
Be
Blown?

6. When
we
feel
like
we’re
being
listened
to
we
begin
to
like
the
one
doing
the
listening.

7. Whoa
That
right
there
made
me
feel
like
I
just
heard
a
secret,
like
Brian
just
spilled
the
secret
sauce.
Incredibly
simple,
yet
so
powerful.

8. NOW,
WHAT
IS
SOCIAL
MEDIA?

9. Is
It
Customer
Service?
Yes,
someGmes.

10. Yes,
someGmes.
Is
It
Public
RelaGons?

11. Yes,
someGmes.
Is
It
MarkeGng?

12. It’s
a
ConversaGon
It’s
Certainly
Not
PR
Speak

13. Community
Size
(Fans/Followers)
1
Million
100,000
1,000
100
Engagement
(Comments/Likes)
10,000
1,000
10
1
1%
of
Engagement
is
Good

14. Golden
Nuggets
Social
Ads
Consider
small
ad
buys
to
accelerate
growth
of
community.
It
costs
5
to
6
bucks
to
show
up
in
your
follower’s
feeds
for
a
community
size
of
1000.
(Facebook)
Social
Media
Calendar
Take
an
hour
a
week/month
to
figure
out
what
you’re
going
to
do.
ind
the
People
Already
Talking
About
Your
Niche
Find
the
People
Already
Talking
About
Your
Niche
Content
Tip
Short,
Sweet,
and
Shareable
Find
the
People
Already
Talking
About
Your
Niche

15. Empathy
Being
Human
(It’s
not
just
the
name
of
a
BriGsh
and
American
version
TV
show)
Likeable*
*I
see
what
you’re
doing
there.
Touché

16. Thank
You