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Brand Audit Report,[object Object],Group #1 ,[object Object],Marieke van der Drift  –  351060  	Claudia Hinten  –  302852	Satish Oemraw  –303221,[object Object],FiekeRipping  –  311990 	Ekaterina Savelyeva  –353290	Eve-Marie Tissot–  353292,[object Object]
Agenda,[object Object],[Brand Inventory],[object Object],[Brand Inventory],[object Object],[object Object]
 History
 Architecture
 Structure
 Elements
 Advertisement
 Comunication
 Marketing
 Competition
 Conclusion
 First Impression
 History
 Architecture
 Structure
 Elements
 Advertisement
 Comunication
 Marketing
 Competition
 Conclusion[Recommendations],[object Object],[object Object]
 Optimal Positioning
 Brand Associations
 Brand Architecture
 Marketing Mix
 Communication[Brand Exploratory],[object Object],[object Object]
 Survey
 Brand Awareness
 Brand Association2,[object Object]
First Impression,[object Object], ,[object Object],3,[object Object]
Brand History in Brief,[object Object],1962 The birth of Havaianas (in Brazil),[object Object],1970 Creation of slogans,[object Object],1990 “Havaianas. Everyone wears them.”,[object Object],1994 Introduction of the “Havaianas Top”,[object Object],1997 Creating fashion trends,[object Object],1998 	 World cup in France > new style of Havaianas,[object Object],2000 – now   Havaianasexpasion,[object Object],4,[object Object],1. Brand Inventory,[object Object],2. Brand Exploratory,[object Object],3. Recommendations,[object Object]

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