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Brand audit report havaianas
1.
2.
3.
History
4.
Architecture
5.
Structure
6.
Elements
7.
Advertisement
8.
Comunication
9.
Marketing
10.
Competition
11.
Conclusion
12.
First Impression
13.
History
14.
Architecture
15.
Structure
16.
Elements
17.
Advertisement
18.
Comunication
19.
Marketing
20.
Competition
21.
22.
Optimal Positioning
23.
Brand Associations
24.
Brand Architecture
25.
Marketing Mix
26.
27.
Survey
28.
Brand Awareness
29.
30.
31.
32.
33.
34.
35.
TwoProduct Lines
36.
Products are related
to the Beach and Summer
37.
Several Collections
38.
39.
40.
41.
42.
43.
44.
Brand
45.
Frame of reference
46.
Point of difference
47.
Reason to believe
48.
Target Market
49.
Brand
50.
Frame of reference
51.
Point of difference
52.
53.
54.
55.
History
56.
Architecture
57.
Structure
58.
Elements
59.
Advertisement
60.
Comunication
61.
Marketing
62.
Competition
63.
64.
Optimal Positioning
65.
Brand Associations
66.
Brand Architecture
67.
Marketing Mix
68.
69.
Survey
70.
Brand Awareness
71.
72.
73.
74.
75.
76.
77.
78.
79.
80.
81.
82.
History
83.
Architecture
84.
Structure
85.
Elements
86.
Advertisement
87.
Comunication
88.
Marketing
89.
Competition
90.
91.
Optimal Positioning
92.
Brand Associations
93.
Brand Architecture
94.
Marketing Mix
95.
96.
Survey
97.
Brand Awareness
98.
99.
100.
101.
Brand
102.
Frame of reference
103.
Point of difference
104.
Reason to believe
105.
Target Market
106.
Brand
107.
Frame of reference
108.
Point of difference
109.
110.
111.
112.
113.
114.
115.
Notas do Editor
(Recall and Recognition)
Red PODBlue POP
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