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Rethinking online community management.
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Professional Community Management
1.
Professional Community
Management Rethinking Community Management
2.
My Dream Job
3.
Most community managers
are doing it wrong...
4.
It’s time for
a Radical Rethink...
5.
1) The Community
LifeCycle 2) Community Management 3) ROI
6.
Why do we
need to use the community lifecycle?
7.
Too many branded
communities... $ % & " # !
8.
We spend too
much time putting out fires
9.
What does the lifecycle
track?
10.
1) Growth
11.
2) Engagement
12.
3) Sense of
community
13.
4) ROI &
Value
14.
The Community Lifecycle Inception
Establishment Maturity Mitosis
15.
Inception
16.
17.
18.
Establishment
19.
20.
Maturity
21.
22.
23.
24.
Mitosis
25.
Always have a
plan...
26.
community What is
management?
27.
Strategy
28.
Growth
29.
Four types of
growth 1) Direct 2) Promotion 3) WOM 4) Search
30.
Moderation
31.
Create
great content
32.
Events & Activities
33.
Build Relationships
34.
Integration
35.
Technology
36.
ROI & Value
37.
Don’t be defensive...
38.
“What’s the ROI of
your mother???”
39.
“What’s the ROI
of putting your pants on?”
40.
Precision is the
enemy
41.
Calculating ROI
42.
1. Repeat customers
(are people buying more?) 2. Increased loyalty (retention/trends) 3. Cost reductions 4. Research, development and feedback 5. Unique revenue opportunities
43.
Questions?
Editor's Notes
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