2. What is Mate? MATE, is a new information system to help tourists and new resident of Australian cities to identify their location and learn all they need about our cities on both public transport and walking directions. Mate is a Multilingual Public GPS System, an interactive system of digital tablets allocated in the main public places, airports, train stations, trams and buses around the city. The aim of MATE is to clearly explain customers how to use the transport system in Australian cities in their own language and also allow them to know exactly where they are and how to get where they want to go. The screen is also used to inform things like weather, city events and local businesses. The business model is paid off through digital advertising of different brands on the same screen tablets.
3. Market: Transport companies and local governments. Users: Public users 24/7 Business model: Advertising on the screens Why should you advertise in this? Because it will allow companies to have more presence in public transport giving them a greater exposure in a new media and enhancing the marketing mix options
4. You are here Mate! + = A friendly and welcoming information system for tourists and new residents
